New Enterprise and

Innovation Management

(NE & IM)

 Ch-1 Nature & importance
of Entrepreneurs
By Robert D.Hisrich
 Introduction

 Enterprise is the business that an Entrepreneur

runs

 He is handling various Activities.

 Entrepreneur performs various tasks.

 Who is Entrepreneur ?

 The Word Entrepreneur is derived from French word

entreprende, which means to undertake.
 Entrepreneur is one who takes risks & starts
something new.
 Entrepreneur is “one who organise,manages &
Assumes the Risks of a business or Enterprise.”
 What is Entrepreneurship ?

• The Entrepreneurship Is a “Process of

Creating an opportunity & pursuing it
regardless of the Resources currently
controlled.”
• The Entrepreneurship is “ A Process of
creating something New & assuming the
Risk & Reward”
 Types of Start-ups

• Life Style firm

• Foundation Company
• High potential venture
• Gazelles
 Role of
Entrepreneurship
in
Economic
Development
• Increase Per capital income
• Increase Gross domestic product
• Increase in investment
• Increase Employment
• Brings New Product
• Expansion of growth of country
 About
Some Entrepreneurs
 Dhirubhai Ambani
• Start career in yaman in shell
• Start to export cow dung
• Start Reliance textiles –Brand name “Vimal”
• Done back ward integration & started Reliance Petroleum
• Then Reliance telecom, Reliance Retail & Now Reliance
Power.
 Narayan Murty
– Started INFOSYS in 1981
– 6 partners
– From 1991,Company grown
– Assets in 1990 only 5 crore today near to
5500 crore
– Today 4TH in BSE 30 as far as Market
Capitalization is concern
 Sunil Bharti Mittal

• Started Career from a garage shop in year 1981

In 1982-83,start to sell parts of telecom Equipments
In 1984, Bharti Health
In 1990 bid was placed for spectrum but not win
In 1994, he won bid & start Airtel
In 2004, Airtel was 23 circles of India
In 2009-10, Best Telecom with market share of 32%
Created Airtel Broad band,Airtel Dish TV,