Revenue Management at Prego Italian

Restaurant
Overview
 Popular Italian restaurant in singapore.
 Rated as one of the best restaurant
repeatedly.
 Located in the heart of singapore.
 Raffles City complex provide ample parking
space.
 Highly visible to large volume of passer by
traffic.
 Competitive Market environment
 Singapore restaurant industry is fiercely
competitive.
 Restaurant industry approx US $3 billion.
 Increased dinning out expenditure by 10% in
last 10 yrs
 Lifestyle change’s caused people to prefer
convenience.
 Increase in residents and tourists.
 Revenue Management in restaurant

 Focuses on customer demand through

variable pricing & capacity mgt.
 Advance booking and reservation.
 Helps companies to sell right product at right
time& right price.
 Efficiency measured by Revenue per available
seat per hour.
 Customer arrival pattern
• Differentiated during peak hours
• Guest arrival made within checks made in five
minutes
• Lunch arrival high around 12.30pm, dinner
arrival between 6.30-8.00 p.m
• Reservation rarely turned caused
accommodation problem
Guest arrival pattern
Service Blueprint
Advance Reservation

Customer Arrival

Customer Greeting

Customer seating

Customer Order

Appertize and Entree Delivery

Desert and Coffee

Payment and Deperature

 Waiting time for Table Revenue per Revenue
Delivery time…
guests… Management… seat… Management…
Bottlenecks
 Bottlenecks

Off –
Greetings
peak Host…
Food Serving… Order time…

hours…
 Suggestions
Profit Increment

Increase Revenue Decrease cost

 Improvement in slack period
Offer promotional schemes at off peak hours…

Buffet lunch – fixed price…

Bundle Items…
 Waiting Time
Taking Order…

Serve them deserts there only…

Arrange entertaining shows…

A soothing music…
 Reducing Cost
Reduce service timings…

Resizing tables…

Table-management software…

Staff Management…
THANK YOU