WHAT IS PR ?

PR Involvesa Variety of Programmes

Designed to Promote or Protect a
Companys Image or its Products
 The
The Role
Role of
of
Public
Public Relations
Relations

Executes
Executes
Evaluate
Evaluate public
public programs
programs to
to gain
gain
Attitudes
Attitudes public
public acceptance
acceptance

Identifies
Identifies issues
issues of
of
public
public concern
concern
Functions of Public Relations
Press
Press Relations
Relations
Product
Product Publicity
Publicity
Corporate
Corporate Communication
Communication
Public
Public Affairs
Affairs
Lobbying
Lobbying
Employee
Employee and
and Investor
Investor Relations
Relations
Crisis
Crisis Management
Management
 New
NewProduct
Product Publicity
Publicity

Product
ProductPlacement
Placement

PR
PR Consumer
ConsumerEducation
Education
Tools
Tools
Event
Event Sponsorship
Sponsorship

Issue
IssueSponsorship
Sponsorship

Internet
InternetWeb
WebSites
Sites
Managing Unfavorable Publicity

A coordinated effort to

Crisis handle the effects of

unfavorable publicity

Management or of an unfavorable event.

 Launching new
Product

Repositioning Building interest

Mature Product in a product

MARKETING
Public Relations

Influencing
Specific
Target
group Building corporate
Defending image favorable. products
Products facing
Public problems
 MAJOR
DECISIONS
Objectives

Choosing Messages

Implementation & Evaluation

 Publications
Events
Major Sponsorship
Tools in News
Marketing
PR Speeches
Public Service Activities
Identity Media