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  • Itv Guidelines (Business Scope)

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    This document outlines the chapters and topics covered in an ITV textbook. Chapter 11 discusses financial management concepts like definitions, principles, and financing options. Chapter 12 covers strategic human resource planning, job analysis, recruitment, training, development, and compensation. Chapter 13 examines marketing variables, eras of marketing, concepts, and consumer behavior determinants. Chapter 14 presents product decisions, distribution channels, pricing, and communication elements. Chapter 15 describes entrepreneur characteristics and contributions.

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    Itv Guidelines(Business Scope)

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    This document outlines the chapters and topics covered in an ITV textbook. Chapter 11 discusses financial management concepts like definitions, principles, and financing options. Chapter 12 covers strategic human resource planning, job analysis, recruitment, training, development, and compensation. Chapter 13 examines marketing variables, eras of marketing, concepts, and consumer behavior determinants. Chapter 14 presents product decisions, distribution channels, pricing, and communication elements. Chapter 15 describes entrepreneur characteristics and contributions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Itv Guidelines (Business Scope)

    Uploaded by

    hlakane
    This document outlines the chapters and topics covered in an ITV textbook. Chapter 11 discusses financial management concepts like definitions, principles, and financing options. Chapter 12 covers strategic human resource planning, job analysis, recruitment, training, development, and compensation. Chapter 13 examines marketing variables, eras of marketing, concepts, and consumer behavior determinants. Chapter 14 presents product decisions, distribution channels, pricing, and communication elements. Chapter 15 describes entrepreneur characteristics and contributions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    ITV GUIDELINES

    CHAPTERS TOPICS AND PAGES


    CHAPTER 11  Financial management
    definition(page 203)
     Core principles of financial
    management(page 204-205)
     Financial options/ Financing
    capital requirements(page 217-
    221)
    CHAPTER 12  Strategic human resource
    management planning (page
    234-235)
     Job analysis and its terms(page-
    235-236)
     Recruitment
     Training and development(page
    242-243)
     Compensation(page 244-245)

    CHAPTER 13  Marketing variables’


     Eras of marketing (page 256-
    258)
     Marketing concept
     Determinants of consumer
    behaviour(page 259-262)
    CHAPTER 14  Product decisions (types of
    product) page 276
     Distribution (determinants of
    distribution channel) page 285
     Pricing (page 289-291)
     Elements of communication mix
    (page 291-295)
    CHAPTER 15  Characteristics of entrepreneur
     Contribution of entrepreneur
    GOOD LUCK MEN

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