Scribd Logo
Upload

Welcome to Scribd!

  • WOW Naming Criteria 1

    Uploaded by

    kvanackere
    6 views1 page
    Name Selection Is your rst impression of the name strong? does it sound / look good? is it easy to read / pronounce? Use it in multiple sentences. Does it feel right? does it have story appeal? does it relate to the primary bene t(s) of the company / service? does it sound credible? 10-WORD CREATIVE BRIEF can it work internationally? is it registerable and protectable? is it memorable? How nervous does it make you?

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Name Selection Is your rst impression of the name strong? does it sound / look good? is it easy to read / pronounce? Use it in multiple sentences. Does it feel right? does it have story appeal? does it relate to the primary bene t(s) of the company / service? does it sound credible? 10-WORD CREATIVE BRIEF can it work internationally? is it registerable and protectable? is it memorable? How nervous does it make you?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    WOW Naming Criteria 1

    Uploaded by

    kvanackere
    Name Selection Is your rst impression of the name strong? does it sound / look good? is it easy to read / pronounce? Use it in multiple sentences. Does it feel right? does it have story appeal? does it relate to the primary bene t(s) of the company / service? does it sound credible? 10-WORD CREATIVE BRIEF can it work internationally? is it registerable and protectable? is it memorable? How nervous does it make you?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Naming Criteria Evaluation Sheet ™

    On a scale of 1 – 10, rank the names individually. This is not a comparison exercise.
    All names can be strong and weak in various categories.

    Name Selection

    Is your first impression


    of the name strong?

    Does it sound/look good?

    Is it easy to read/pronounce?

    Use it in multiple sentences.


    Does it feel right?

    Are quick associations positive? 10-WORD


    Does it have story appeal?
    CREATIVE BRIEF
    Does it relate to the primary
    benefit(s) of the company/service?

    Does it sound credible?

    Can it work internationally?

    Is it registerable and protectable?

    Is it memorable?

    How nervous does it make you?

    How well does it relate to your


    positioning or who you are?

    Total Score

    © Copyright 1999 – 2007 WOW Branding. All Rights Reserved.

    You might also like