GLOBAL

MINDSET
 WHAT
IS
GLOBAL MINDSET?
Global mindset is a general description of
the needs for all the organizational
decision makers to think well beyond
domestic issues.

Or
The ability to influence
individuals, groups,
organizations, and
systems that have
different intellectual,
social, and
psychological
knowledge or
intelligence from your
own.
WHY IS IT SO IMPORTANT
FOR GLOBALIZED
ORGANIZATIONS?
 GENERAL COMPONENTS
• GLOBAL DATA BANK

• MARKET KNOWLEDGE

• UNDERSTANDING THE GLOBAL SUPER STRUCTURE

• GLOBAL ECONOMIC SYSTEM

• CROSS CULTURAL SKILLS

• CULTURAL ROOTS

• SPIRIT OF GENEROSITY MAGNANIMITY

 1. GLOBAL DATA BANK
Opened first KFC
outlet in Gulshan-e-
Iqbal in 1997, but
faced a lot of
controversies
regarding its food
because of being an
American brand.

Lack of relevant, hard

and current data
about Pakistan.
2. MARKET KNOWLEDGE
At number one when
introduced.

 Historic importance.
Cultural importance.
Economic system
Performance
Law and order.
Business practices.
Geographic features
 3. GLOBAL
SUPERSTRUCTURE
Position of KFC in
Pakistan comes under
this aspect. Even today
natives are still
perplexed about its food.

No spokesperson but
later on CUPOLA
revealed its name
commercially.
4. GLOBAL ECONOMIC SYSTEM
Pakistan's economy is
interlinked with
America’s financial
market, so rate
differentiation there
makes a lot of difference
here.

People of every class

except for one are
dining whenever
they want to
5. CROSS CULTURAL SKILLS
KFC is a ethnocentric organization, and the team of
executives includes those personnel who have skills to
understand the norms and values of Pakistan.

Effective interaction with managers.

Know how with national language.

Non verbal communication.

Gradation between communication techniques.

 6. CULTURAL ROOTS

Despite of doing business in

Pakistan, KFC is
Americanizing the concept
of eating out.

Treating the workers

and customers in
American way in spite
of being ethnocentric.
 7. SPIRIT OF GENEROSITY
AND MAGNANIMITY
Provides chance to host
country nationals to
speak up and present the
ideas for innovation and
sustainability of KFC in
Pakistan.

Better understanding
of norms and values
which lead to the
success of KFC
franchises in
Pakistan
 UPSHOT OF GLOBAL MINDSET

Better understandability of basic issues.

Less controversies faced by the HRM.
Understanding business practices globally.

 High cognitive skills.

Competing globally.
THANK YOU!!!