C.S.

What is C.S.R?

Process undertaken for the community wellbeing

through discretionary business practices and using
corporate resources.
Defination:

CSR is the commitment of our organisation for

continuous improvement of the community wellbeing
through innovative business practices.
 
CSR is an organisation’s obligation to maximise it’s
positive impact and minimize negative impact towards
the society.
 
The Tata credo is that “Giveback to the people what
you earned from them”.
Tata’s Philosophy:

Any business to sustain in the long run they have to

look beyond business.
 
Tata’s explain that any establishment to be successful,
public support is vital, one cannot be a spike of
prosperity on the sea of poverty.
History of C.S.R.

The first instance of C.S.R. was observed in U.S. in the

late 1800’s.A socialist, Adam Brown, initiates the
C.S.R.process. After which companies across U.S. took
social and cultural activites.

1950’s- Modern era of CSR began.

Mr.H.R.Bowen wrote the book, “Social Responsibility
of A Businessman”.After the launch of this book, CSR
came into the Limelight.He is known as The Father of
CSR.
1960’s to 1970’s- During this period, the definition of
CSR was further expanded.Keith Davis and C.Walton
said, Social Responsibility must commensurate
with social power.
 

C.Walton, brought the concept of volunteerism in

CSR.
1970’s to 1980’s- The Committee for Economic
Development (C.E.D), brought in 3 tier model for CSR:
 
Inner Circle – includes obligation of business towards
Profit and growth.
 
Intermediately Circle – Dealt with sensitivity of business
to changing social contracts between business and society.
 
Greater Circle – Involved obligation of business for
improvements in the social environment.
1980’s to 1990’s – During this era, corporate giants felt
that there were attempts to “Regulate Them”.

Result: A back lash. Corporates meddled in The Earth

Summit in 1992.

Created obstacles in finding solutions for environment

protection.
In 1995 – Shell was claimed to be involved in the
execution of ‘Ken Saro Wiwa’ in Nigeria.

This resulted in the urgent need for CSR , for building

a good image in the society.