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  • BCG Matriks

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    Bryan Scarlet
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    The document discusses two matrices for analyzing business units: the BCG matrix and GE/McKinsey matrix. The BCG matrix analyzes business units based on their market growth rate and relative market share, categorizing them as stars, question marks, cash cows, or dogs. The GE/McKinsey matrix analyzes business units based on their industry attractiveness and business strength, categorizing them as winners, question marks, average businesses, losers, or profit producers. Both matrices are used to determine whether a business unit should be invested in, divested, or maintained.

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    The document discusses two matrices for analyzing business units: the BCG matrix and GE/McKinsey matrix. The BCG matrix analyzes business units based on their market growth rate and relative market share, categorizing them as stars, question marks, cash cows, or dogs. The GE/McKinsey matrix analyzes business units based on their industry attractiveness and business strength, categorizing them as winners, question marks, average businesses, losers, or profit producers. Both matrices are used to determine whether a business unit should be invested in, divested, or maintained.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    BCG Matriks

    Uploaded by

    Bryan Scarlet
    The document discusses two matrices for analyzing business units: the BCG matrix and GE/McKinsey matrix. The BCG matrix analyzes business units based on their market growth rate and relative market share, categorizing them as stars, question marks, cash cows, or dogs. The GE/McKinsey matrix analyzes business units based on their industry attractiveness and business strength, categorizing them as winners, question marks, average businesses, losers, or profit producers. Both matrices are used to determine whether a business unit should be invested in, divested, or maintained.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 2

    MATRIKS BCG

    CASH SOURCE
    C
    Star Question Mark A
    (Hold) (Build) S
    MARKET
    GROWTH H
    RATE Cash Cow Dog U
    (Harvest) (Divest) S
    E

    RELATIVE MARKET SHARE


    MATRIKS GE/McKINSEY

    Winers Winers Question


    (Build) (Build) Marks
    (Divest)

    Winers Average Losers


    Industry (Build) Business (Divest)
    Attractiveness (Hold)

    Profit Losers Losers


    Producers (Divest) (Divest)
    (Hold)

    Busines Strength

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