Project work

On
SALES AND DISTRIBUTION MANAGEMENT

Team Members :
Aakriti Upadhyay (02)
Neha Dubey (50)
Shivani Pathak (75)
Shivani Shah (76)
Product

•iPod touch
•iPod classic
•iPod nano
•iPod shuffle
Designed and Distributed by Apple
Timeline of iPod models
 Distribution channels
Apple
Intermediary
Organization

R
et
ai
le
rs
Transportation

Apple Ipod leases trucks in order to

transport the inventory to
intermediaries. By leasing the trucks
Apple Ipod accumulates extra funds to
utilize else were.
Warehousing

Inventory is kept in a warehouse close to

the intermediaries which minimize
transport costs.
Selecting target market

• Apple IPod is aimed at

young adults particularly
those between the age of
12-25

• It will appeal to both

males and females
• Targeted at the niche market creating product
desirability
• Middle/high class
• People who have a passion or interest in music and/or
literature
• This is large enough to engender revenues and profits
DEMAND
Outlets and Details
 Company area manager of Apple visits IPOD stores in one or two
months, whereas PHILPS and Sony co. managers do not give a frequent
visit to their stores.

 Number of Stores in DELHI of IPOD is 200 (Approx).

 South and central Delhi has maximum sales. This is due to Good
Infrastructure in south and central Delhi. This has lead to better display
of the product. These places are regularly visited by brand conscious
people.

 Monthly sales of IPOD in Delhi is (175 – 200) crore Approx.

 Minimum investment to keep IPOD in their stores is 1- 1.25 Lakhs.
Because of this small stored couldn’t afford to keep this brand in their
stores.
VISIBLITY
Advertisement outside Outlets
Main reason for success:

1)Have established their name in the

market Because of the Brand name.
They are the first to name their
range of product as IPOD. This has
resulted in general people asking for
an iPod when they are actually
asking for an MP3 or an MP4
player, As in case of Surf and
DALDA.
2)Apple gives a 5% profit margin, while other
competitors like SONY AND PHILIPS give a
profit margin of 10%. Even though the
retailers keep the product in their stores and
provide the best visibility to IPOD.

3) IPOD classic have a huge storage capacity of

160 GB. Whereas other brands like Sony and
Philips have reached only till 8GB.