APPLE INC

EVOLUTION
CO-FOUNDERS : THE STEVES
 STEVE WOZNAIK

• Born in 1950
• Electronics engineer
• He was a hobbyist of electronics since
high school
• Wanted to have its own computer (so
he wouldn’t have to pay to use
people’s computers)
• Was hired by Hewlett Packard (owner
of HP) where he was making
calculators’ chips
 STEVE JOBS

• Born in 1955
• He was interested in Engineering
• Worked as a video game designer at
Atari
• Met Wozniak at a summer
internship in HP and they became
friends.
• Suggested on Woznaik to found
their company after HP turned
down Woznaik’s computer design in
1976.
THE FIRST LOGO
 CO-FOUNDER FOR 12 DAYS : RON
WAYNE

• Born in 1934
• Wrote the contract to
outline each man’s
responsibilities
• Ron was like a chief
financial officer (CFO) and
also an “Adult supervisor”
• He designed the first logo
 BYTE SHOP
AGREEMENT WITH BYTES SHOP

• 50 complete computers for 50

$ each
 WHY HE WAS A 12-DAY CO-
FOUNDER?

• Steve jobs took out 15,000$ loan to fill their first order.
• The partnership contact states that all the members are
responsible for debts taken out by any of the member.
• Steve Jobs : 0 bank account
• Steve Wozniak : 0 bank account
• Ron Waynes : businessman with thousands in his bank account

Ron Waynes sold his 10 % stack to the Steves for 800$

 APPLE I COMPUTER

• It was sold for

666.66$
 ADVANTAGES OF APPLE I

• Its terminals can be

connected to a
television set , as
monitors cost was
really high.
 ADVANTAGES OF APPLE I

• Affordable , as monitors cost 995 $ and to have it

connected you have to buy Kim-1 with 245 $ while APPLE I
was sold with 666.66 $ and in April 1977 dropped to 475$
 ADVANTAGES OF APPLE I

• What people write is shown

on the TV screen instead of
the teletypewriter machine.
 ADVANTAGES OF APPLE I

• Computed by keyboard instead

of toggle switches which were
used in Altair 8800.
 FUNDS AND INVESTMENTS
WHAT ATTRACTS SPONSORS TO SUPPLY APPLE?

• Reputation for Innovation

• People always expect Apple to come out with something
new
• Apple orders a lot of components. For a large company,
Apple business can serve as a nice boost
• For small companies = winning the "Apple lottery" :
 dramatically increased revenue
 improvement in the company's financial condition
(boosting the stock price
 expand its portfolio of products and court additional
customers.
 INVESTORS/SUPPLIERS

•China: Top Supplier


Goertek

Luxshare: AirPods
•Taiwan

Foxconn: oldest & Largest

Wistron: - 3 China, 2 India
- PCB for iPhones
•USA
QCOMM ‘Qualcomm’: envelope power
trackers, baseband processors, power
management modules, and
GSM/CDMA receivers and transceivers.
Intel: - 5G development
- Mac now uses Intel
Processors
 APPLE MARKETING STRATEGY

• Segmentation Targeting
1- The music lovers who are targeted by the
Apple iPod and iTunes.
2- The professionals or even teenagers who
are targeted for Apple iPhone, Tablets,
Macbook and other such gadgets.
3- And third is the crowd which can use their
other products and services like Apple TV, iBook
and Apple iWatch
• Be Leader rather than a Follower
• Create an Experience Ecosystem
 APPLE MARKETING STRATEGY

• Build a Community of Users or Customers

• Control pricing
 APPLE MARKETING STRATEGY

• Simplicity is Key
“Art of minimalism” Products
have simple, clean lines, with
even simpler, self-explanatory
names.
• Know your Audience
and Talk to Them in
Their Language
• Aim at Prospects’
Emotions
 APPLE MARKETING STRATEGY

• Think different
• Competitive Advantage
• Superior technology products – Macbook and iWatch are clearly leaders in
their market space because of the OS and the technology used.
• Brand equity – Apple has repeatedly taken the top spot for its brand equity and
has a cult following since ages.
• Revenue over time – Apple has deep pockets due to its high margins.
• R&D – A major competitive advantage of Apple is the amount it spends on R&D
keeping its eyes on the future rather than on the present.
 APPLE MARKETING STRATEGY

• Promotions
BCG MATRIX OF APPLE
BCG MATRIX OF APPLE
 APPLE IPO

• What is ipo?
• History of apple ipo
On December 12, 1980, Apple made its first IPO and since then has become the
world's most valuable company.
Among its most famous acquisitions companies such as Shazam, Buddybuild,
Vrvana, PowerbyProxi and InVisage Technologies.
Apple is the world's largest listed company, with a value of more than $2 trillion
at the end of 2020, so AAPL becomes the most famous in the entire global
financial market.
 APPLE IPO

• Evolution of Apple's
share prices
- In 1997, the share price did not
reach $1.
- Two years later, the AAPL was
close to $5.
- In 2010 it was close to $30,
- and during 2017 it was about
$140.
 THE LEGAL PROBLEMS
FACED APPLE

• Apple had to pay up to $500 million to settle U.S. lawsuit over slow iPhones
Apple Inc has agreed to pay up to $500 million to settle litigation accusing it of quietly slowing
down older iPhones as it launched new models, to induce owners to buy replacement phones or
batteries.
Following an initial outcry over slow iPhones, Apple apologized and lowered the price for
replacement batteries to $29 from $79.
• Nokia sued Apple and a battle of epic proportions ensued :
Nokia sued Apple in October 2009, claiming the company failed to pay for the right to use
Nokia's various technologies. Then, in December 2009, Apple decided to countersue, claiming
Nokia infringed 13 of Apple's patents. International Trade Commission, claiming that «virtually
all» of Apple's products violate Nokia patents.
The fight ended when Apple agreed to pay Nokia some licensing fees, iMore reported in June.
• The Department of Justice sued Apple over alleged price-fixing for e-books:
the Department of Justice went after Apple and several publishing house CEOs, claiming they
met regularly to conspire to raise e-book prices as a way to fight Amazon's discounting, The Wall
Street Journal reported at the time. Apple has refused to settle, according to Mediabistro.
• Apple users sued the company for selling their data :
After two computer programmers proved iPhone users' movements were monitored by their
smart phones, a judge ruled a group of consumers could sue the company for allegedly letting
advertisers track their activity, Reuters reported in June.
Apple argued its wasn't liable because of its user agreements.
But federal judge Lucy Koh wasn't buying it. She said there was "some ambiguity" about whether
the company was actually allowed to collect all of that information, the BBC reported
 APPLE COMPATITORS

• Apple's competitors at the beginning :

a- IBM PC.

b- Xerox PC :

C- Tandy :

d- The Commodore PET (1977)

• After becoming a global company :

a. Smartphone Sector :

i. Samsung:

ii. Huawei :

iii. xiaomi
 REASONS THAT MADE APPLE A SUCCESSFUL AND COMPETITIVE
COMPANY

1- the company's
policy and vision in
the manufacture of
products

5- Years ahead of its 2- Simplicity and

competitors ease of use of the
products

3- Provide less
4- Product quality
problematic
and efficiency
products
 THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP

• In 1976 , Steve
founded the
company, Apple
was seen as a
firm that was set
to achieve great
things .
 THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP

• by 1997, after Apple had been operating at a loss for 12

years .
 THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP

• in 2007, the impact

the iPhone has had
on modern mobile
communication is
unmatched, and
unquestionable.
 THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP

• In 2017, Apple has seen double-digit year-on-year

revenue growth across the greater china region
THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP
THE STAGES OF APPLE'S
DEVELOPMENT UNTIL IT
REACHED THE TOP