APPLE INC.

Apple Inc., a Top 100 company

By
Anubhav Jain
 About Apple Inc.

• Apple Inc. is an American multinational technology

company headquartered in California.
• Designs, develops, and sells consumer electronics, computer
software, and online services.
• Considered one of the Big Tech technology companies,
alongside Amazon, Google, Microsoft and Facebook.
•  Hardware products include the iPhone, iPad, Mac, iPod,
Apple Watch, Apple TV, AirPods and HomePod.
• Founded by Steve Jobs, Steve Wozniak, and Ronald
Wayne in April 1976 as a business partnership.

2
3
Net income Revenue Number of Number of
• US$55.256 • US$260.174 employees locations
billion (2019) billion (2019) • 137,000 (2019) • 510 retail
stores in 25
countries
(2020)
 Founding and Incorporation

•Founded as Apple Computer Company on April 1, 1976.

•Started its business by computers with its first product Apple I, a computer
entirely designed and hand-built.

•Incorporated as Apple Computer, Inc., in January 1977.

•Launched its second product Apple II which grew quickly.
•Hired a staff of computer designers and had a production line. 
• Went public in 1980 to instant financial success.

•On January 9, 2007, Jobs announced that Apple Computer, Inc.

would thereafter be known as "Apple Inc.“
•Company had shifted its emphasis from computers to consumer electronics.
•Started producing Intel-based Mac computers.
•Launched the iPhone and the Apple TV.

4
 Market Operations
• World's largest technology company by revenue.
• One of the world's most valuable companies.
• World's third-largest mobile phone manufacturer
after Samsung and Huawei.
• First highest publicly traded U.S. company to be valued.
• Operates the iTunes Store, which is the world's largest music
retailer.
• More than 1.5 billion Apple products are actively in use
worldwide (2020).
•  High level of brand loyalty.
• Ranked as the world's most valuable brand.
5
MARKET STRATEGIES
Target Groups
• iPods
Music Lovers • iTunes

• iPhones
Professionals/ • iPads
Teenagers • Macbooks

• Apple TV
Crowd • Apple Watch
• HomePods

8
Key Strategies
Competitive Analysis
• Superior Technology Products
• Research & Development
• Deep pockets due to its high
margins.
Brand Equity
• Highest brand equity in the
world & topmost ranked brand
in the world.
• Gave hit products back to back
Distribution
• Around 450 stores within the
US
• Introduced walk-in service
center
• Set trade partners
Promotions
• Most elegant advertisers
• Apple ads to be clear and crisp
in their message
• Targets towards differentiating
the products that it is offering
9
Thank You