INSIDE APPLE

PREET GADA BE3 – 17

HARSH RANAVAT BE3- 33
HARSH ZOTA BE3 -50
ABOUT APPLE

Apple was founded by Steve Jobs, Steve Wozniak, and 

Ronald Wayne in April 1976 to develop and sell Wozniak's 
Apple I personal computer, though Wayne sold his share back
to Jobs and Wozniak within 12 days. It was incorporated
as Apple Computer, Inc., in January 1977, and sales of its
computers, including the Apple II, grew quickly.
WHAT APPLE DOES DIFFERENTLY?

• “Think Different”
• So the first way Apple sets itself apart from the crowd is to “think different” and not
let what others do impact the products or services Apple creates and brings to
market. This has to be a very freeing feeling for Apple executives as they continue to
put themselves in the driver’s seat by creating new products — and new categories of
products — that have driven innovation in MP3 players, smartphones, tablets and
computers over the years.
• Management Style
• There is another important way that Apple sets itself apart from its
competitors; the way the company is run and controlled. I have
worked with a multitude of companies over the years and so many
of their decisions are made by committees and by having to get
approvals from one or more of their silo businesses before they can
move ahead with something.
• Design DNA
• The third thing that sets Apple apart from its competitors is design. At
FORTUNE’s Brainstorm Tech conference in Aspen recently, former Apple
executive Tony Fadell summed it up pretty well, telling the audience that
“great design principles are pervasive in the Apple DNA.”
ABOUT STEVE JOBS

• There is a reason Steve Jobs is a legend and

icon in the world of business, tech and
entrepreneurship. He built some of the most
revolutionary businesses of our time like Pixar
film, NeXT and the world’s most valuable
company—Apple Inc. And he did all this
without having the most resources initially
(Jobs cofounded Apple in his parents’ garage in
1976), the most connections or even the most
smarts.
 WHAT MADE HIM
GREAT
• 1. Jobs had audacious self-belief and imagination.
• 2. Jobs had unwavering focus on products over profits.
• 3. Jobs had unrelenting fervor for perfect design.
• 4. Jobs had deep love for simplicity and a flair for the elegant.
• 5. Jobs was extremely passionate and fearless when it came to
expanding and growing Apple.
APPLE PRODUCTS WITH TIMELINE
REASONS APPLE IS SO
SUCCESSFUL

• 1. For any product that Apple creates, the

people who create it have to want it
themselves
2. The products have to be easy to use
3. Keep things simple
4. Offer great customer service and in-store
experiences
• 5. Apple only makes a product if Apple can do it
better
• 6. Apple stays at least two years ahead of its
competitors
THANK YOU!