Group Presentation

Consumer Behaviour Towards E Waste

Presented by
Group Members:-

• Aditya Verma (IGSMPG20200587)

• Aman Gupta (IGSMPG20200219)
• Anushka Raychowdhury (IGSMPG20200072)
• Anubhav Jain (IGSMPG20200584)
• Anubha Choudhary (IGSMPG20200594)
• Asma Aftab (IGSMPG20200042)
• Deepika Singh (IGSMPG20200267)
• Muskan Singh (IGSMPG20200622)
What is E Waste
E-Waste Generation in 2014

Items E-Waste in
●
Any electrical or electronic equipment that has been
Tons/year
discarded
Cell Phone 44.50
Personnel 1183.90
●
Includes working and broken items thrown away or Computer
donated to a charity
Refrigerator 1949.48
Television 1395.55
●
Considered dangerous because of the chemicals, that flows
Total 4573.43
out of the metal when buried

Home Appliances Telecom Devices Entertainment Devices

Who is a Consumer?
Any person using electrical or electronic
equipment (except bulk consumer)

Responsibilities of Consumer and Bulk Consumer

The e-waste generated should be

channelised through collection
Bulk centre or dealer of authorised
Consumer producer

That end-of-life electrical and

electronic equipment are not
admixed with e-waste containing
radioactive materials
 Awareness about E waste
Even after many campaigns, large part of the population is unaware of the concept

Becoming a substantial problem

India recorded an approximate 18 lakh metric tonnes of e-waste in 2016 (ASSOCHAM-KPMG survey)

India being the largest producer of E waste in the world, it recycles only 2% of total production annually

Factors Responsible for Inefficient

E Waste Handling

Ignorance about proper Lack of information about

Ignorance about E waste methods to handle and dispose government policies and
E-waste guidelines
 Consumer Awareness
Study shows that

88% of the were from high

58% of 600 consumers income group and around
surveyed were aware of E 90% of them were post
waste graduate and professionals

There is a significant relationship between income level and education

of the consumers and their awareness of e waste
Learnings

Lack of awareness about national e-

waste management system was
evident

“Store at home” was the dominant

practice for e-waste and young
consumers

Household income, age and

household size were associated with
device possession

Parameters of Weibull distribution

for devices’ lifespan were assessed
 Lack of
information about
government
policies and
guidelines
Ignorance about
proper methods
to handle and
dispose E-waste

Consumer pro-circular
recycling behaviour is
an important
component of E-waste
management

Proper return of EOL product

ensures the saving of the
value of parts and modules,
and materials in the economy
as long as possible
To increase the E-waste
collection rate, economic
incentives are used in addition
to convenient and adequate
collection infrastructure
 Level of E waste is increasing sharply across India

From last five years, quantity of E waste in India is enhancing by 63%

India has become major source of generating E waste

Only 2% E Waste generated in India is recycled through an institutional process

 Marketing Tactics - E-Waste

Marketing Strategies Used by Companies: Product Design Tactics:

• Offering incentives to consumers to exchange their old devices • Capable to Reuse

• using recycled material to build new phones • Durable
• creating awareness about e-waste • Safe for recycling
• Presence of collection details on their websites helps in facilitating
recycle of products.
• Available e-waste instructions on new product.

Companies Already
Practicing Marketing
Challenges faced by companies while practicing their marketing Tactics for E-Waste:
tactics: • Apple
• Panasonic
• Reach is limited. • LG
• The brands that sell you the product have the largest presence. • Flipkart
• To gain deeper understanding of consumer behavior. • Croma
 E-waste : Marketing Approach & Forecast

• Up-skilling people working in the informal sector,

thus implicitly creating a campaign around it to push
advantages of recycling products into the cognitive
thoughts of people
• Creating awareness with contents related to
recycling on social media which are engaging,
grasping and less time consuming
• Creating self-sustainable revenue generating
marketplace
• Linking market information for e-waste with
financial incentives
• Emphasis on resale values
Use
Epair
Ecycle
Esearch

Reuse Repair Recycle Research

• Use your gadgets for • Ensure repair • Talk to the brand • Always look for e-
longer policies exist about return/recycle waste instructions
• Upgrade to a new • Ask for them policy on the box of a new
electronic item • Use Collection product
should ideally Boxes, call and ask • Ask about the
happen for what is happening to methods and
necessity, not style the waste in the bins recyclers from the
registered collection
organizations
THANK
YOU!