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  • Overview of Apple Inc's History, Products, and Business Model

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    Kahan Modi
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    Apple is a leading global consumer electronics company founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne. It deals in products like computers, smartphones, and other devices and has its headquarters in Cupertino, California. Tim Cook currently serves as CEO. Apple's vision is to make great products, and it generates revenue primarily from iPhone sales. Its competitors include companies offering alternative operating systems like Android and Windows.

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    APPLE

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    Apple is a leading global consumer electronics company founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne. It deals in products like computers, smartphones, and other devices and has its headquarters in Cupertino, California. Tim Cook currently serves as CEO. Apple's vision is to make great products, and it generates revenue primarily from iPhone sales. Its competitors include companies offering alternative operating systems like Android and Windows.

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    © All Rights Reserved
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    7 views9 pages

    Overview of Apple Inc's History, Products, and Business Model

    Uploaded by

    Kahan Modi
    Apple is a leading global consumer electronics company founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne. It deals in products like computers, smartphones, and other devices and has its headquarters in Cupertino, California. Tim Cook currently serves as CEO. Apple's vision is to make great products, and it generates revenue primarily from iPhone sales. Its competitors include companies offering alternative operating systems like Android and Windows.

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    © All Rights Reserved
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    KAHAN MODI

    19MCMS047055
    OVERVIEW OF APPLE.INC
    • One of the leading companies in the world.
    • Deals majorly in consumer electronics.
    • Global company originated in California, USA.
    • Founders - Steve Jobs, Steve Wozniak and Ronald Wayne.
    • Founded on 1st April, 1976.
    • Logo is an apple with a bite.
    • Headquarter is in Cupertino, California.
    • Global market share.
    • Current CEO-Tim Cook.
    Evolution of the apple
    APPLE MISSION AND VISION
    STATEMENT

    APPLE VISION

    “We believe that we are on


    the face of the earth to make
    great products and that’s not
    changing.”
    FROM WHERE APPLE MAKING
    MONEY
    APPLE INC. COMPETITORS

    Market Share Operating System Competitiveness


    STRATEGIC
    GROUP MAPS:-
    • High quality products
    • Premium prices
    • Focus is mainly upon
    valuing customers by
    providing exceptional
    quality products, repairs
    and expert advice.
    • Well known for its
    passionate and dedicated
    customer base thus it
    enables Apple to charge
    premium prices.
    ISSUES AND KEY SUCCESS FACTORS

    • Product Differentiation • Technology related


    • Product Diversification • Manufacturing related
    • Maintaining Customer Loyalty • Distribution related
    • Market Saturation • Marketing related
    • Skills related

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