Ethos is mainly used in this particular speech because the speech is seen on TV.

Mainly, articles that are being taught on TV have more rhetorical power than
every day speaking. People seem to acknowledge the television as the box of
power rather than entertainment. This can be proven by product advertisements
and shows that have influence over you. Therefore, in this speech the public gets
influenced because he is on the TV.

Instead of speaking about his own problems, this character is concerned about
the audience. He spoke about how they feel. He spoke about how the depression
affects the audience. Connecting with the audience is sometimes very difficult.
Especially, when you don’t know who the audience is. The speaker can do it in
this situation because he knows all the secrets of the government. This is one of
the tactics of ethos. In conclusion, the speaker talks about the audience’s
problems to relate and get their attention.