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    Marketing Strategy

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    amiticbm00
    The marketing strategy document outlines the bank's plans to offer competitive interest rates, such as 12-14% on deposits and 8.25-9% for seniors, reduce interest rates for existing customers, and follow the three Cs of customer focus, cost control, and risk containment. It also details initiatives to expand services like ATMs, e-banking, door-to-door services and lockers, as well as make home loans accessible at 8.70% with insurance. The bank aims to invest in industries like railways, airlines, steel and cement.

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    Marketing Strategy

    Uploaded by

    amiticbm00
    10 views6 pages
    The marketing strategy document outlines the bank's plans to offer competitive interest rates, such as 12-14% on deposits and 8.25-9% for seniors, reduce interest rates for existing customers, and follow the three Cs of customer focus, cost control, and risk containment. It also details initiatives to expand services like ATMs, e-banking, door-to-door services and lockers, as well as make home loans accessible at 8.70% with insurance. The bank aims to invest in industries like railways, airlines, steel and cement.

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    Marketing Strategy Ppt

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    The marketing strategy document outlines the bank's plans to offer competitive interest rates, such as 12-14% on deposits and 8.25-9% for seniors, reduce interest rates for existing customers, and follow the three Cs of customer focus, cost control, and risk containment. It also details initiatives to expand services like ATMs, e-banking, door-to-door services and lockers, as well as make home loans accessible at 8.70% with insurance. The bank aims to invest in industries like railways, airlines, steel and cement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views6 pages

    Marketing Strategy

    Uploaded by

    amiticbm00
    The marketing strategy document outlines the bank's plans to offer competitive interest rates, such as 12-14% on deposits and 8.25-9% for seniors, reduce interest rates for existing customers, and follow the three Cs of customer focus, cost control, and risk containment. It also details initiatives to expand services like ATMs, e-banking, door-to-door services and lockers, as well as make home loans accessible at 8.70% with insurance. The bank aims to invest in industries like railways, airlines, steel and cement.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    MARKETING STRATEGY

     FOREVER POLICY --- DUAL PROFIT


     LOANS -----

    NORMAL SENIORCITIZEN
    RATE % RATE %
    DEPOSIT 12% 14%
    PERSONAL 19% ----
    LONES
     GROWING RETURN POLICY ---- ASSURED RETURNS
     15% RATE OF RETURN TO DISABLED PERSONS
     CHILDS CAREER AND CHILD FUTURE PLANS
     WE WILL PROVIDE 8.25% ON FIXED DEPOSIT AND 9% FOR
    SENIOR CITIZENS
    Cont….
    INFRASTRUCTURE PLANS
    Cont…..
     Rate of interest for old customer will also change so that
    they can also get higher interest on their fixed deposit
    and they have to pay lower rate of interest on their loans
    .
     We will reduce 2% rate of interest on loans of zeal bank
    customer.
     WE WILL FOLLOW 3 Cs….

    Customer Focus
    Cost control
    Contain risk
    SERVICES
     OPEN A LARGE NUMBER OF ATMS
     E-BANKING
     DOOR TO DOOR SERVICES
     LOCKERS IN BANK
     JOINT ACCOUNTS AND PROVIDNG ATM CARDS
    TO BOTH
    EASY TO APPLY FOR HOME LOANS

     Lower rate of interest @ 8.70%

     Insurance security
    OUR INVESTMENT

    RAILWAYS
    AIRLINES
    STEEL INDUSTRY
    CEMENT INDUSTRY

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