Brain Child of

Anish Abraham 17
 
Neha Rane 20

Sherin Menachery 27
 
Meenaxi Shirke 66
 
Mamta Yadav 73
Flow of the presentation
Introduction
Bhel products
Vision, Mission & Values
Sector details
SWOT Analysis
Strategy
Global image
Conclusion
INTRODUCTION
Means by which an organization will achieve its
vision

It is a statement of design for creating a desirable

future, stated in present terms

Expression of strategic intent is to help individuals

and organizations share the common intention to
survive and continue or extend themselves
through time and space.
Incorporated as Heavy Electricals (Pvt.) Limited in
August 1956

Manufacture electrical equipment required for

generation, transmission and utilization of electrical
power

Heavy Electricals (India) Limited formally merged

with Bharat Heavy Electricals Limited (BHEL) in 1974
 The Company Profile
BHEL is one of the largest engineering and
manufacturing enterprises in India and is one of the
leading international companies in the field of power
Work force of 62,500, out of which over 11,000 are
highly qualified engineers
BHEL has 14 manufacturing units
Product Range
 Sector Details
 Power transmission sector, high voltage direct current (HVDC)
technology. It manufactures a vast range of transformers, instrument
transformers, thyristor valves, and associated control equipment.
 Industrial equipment sector, BHEL supplies a wide variety of
electrical, electronic and mechanical equipment to a host of
industries, viz. fertilizers, petrochemicals, refineries, coal, steel etc.
 Oil and Gas, BHEL has designed, manufactured and serviced various
types of on-shore deep drilling rigs, super-deep drilling rigs, mobile
rigs and desert rigs with matching draw works and hoisting
equipment
  Telecommunication area BHEL has manufactured electronic private
automatic branch exchanges (PABXs) and rural automatic exchanges
(RAXs) for India
 Non-conventional energy, BHEL has contributed by way of
manufacturing equipment like solar water heating systems, solar
photo-voltaic systems and wind electric generators
 Transportation sector, over 66% of the Indian Railways, is
equipped with traction equipment by BHEL. Kolkata Metro is
equipped with BHEL drives and controls.

Other products in the sector include traction generators/

alternators, transformers, sub-station equipment, vacuum circuit
breakers, locomotive bogies, smoothing tractors, exciters,
converters, inverters,
 
SWOT ANALYSIS
 Strengths
 The company has 180 products under 30 major product groups that
cater to the needs of the core sector like power, industry,
transmission, transportation, defence, telecommunications and oil
business
 BHEL's ability to acquire modern technology and make it suitable
to Indian conditions has been an exceptional strength of the
company
 Quality
 Cost competitiveness
 After sales service
 R&D
 Global presence
 Weaknesses

 The company offers very stringent credit facilities to the

customers and this is a weakness when compared in the
face of rising competition.

 The company is vertically integrated, which could have

been avoided by outsourcing its components for power
generation and transmission. This could have reduced
the cost.
 Opportunities
 The power sector reforms are expected to pick up in the near future
in India, which would directly benefit BHEL.

 Increase in defence budget will increase the topline for the

company.

 The business of modernization and renovations of power plants is

expected to grow in India.

 The disinvestment plans of the government would bring in new

resources and experience into the company.

 Joint Venture with Siemens in the name of Powerplant Performance

Improvement Ltd. (PPIL), is a major strength for the company. This
tie-up will be beneficial as there is a lot of scope for business.
During FY00 the PPIL received orders worth Rs. 320 crore.
 Threats

 The global trend of consolidation has already resulted in a fall in

turnover of the company and this will prove to be a major threat in
the years to come as well

 Unsatisfactory financial performances

STRATEGIES
Technological Strategy
Research and Development Strategy
Work-Culture and Philosophy
Vendor Development
Quality Strategy
Manufacturing Strategy
Flexible Manufacturing Technology
Share Point Portal Server
Other strategies
 Technological Strategy

BHEL is the leader company to provide a

technology to the various products.

The 2 ways of adopting technological strategies

are:
 Acquiring technology & making product out of it through
licensing.
 Developing its own technology.
 Upgrading its product engineering and
manufacturing technology base by induction of
state-of-the-art technologies.

 Upgrading equipment and facilities to maintain

quality leadership.
Research and Development Strategy
BHEL is amongst the highest investors in Research and
Development in the country.

The R&D efforts have made significant contributions to

almost all areas of operation of BHEL; a few among them
are:
Atmospheric Bubbling fluidized bed Combustion
(FBC) boiler up to 100 tones/hr.

Direct Ignition of Pulverized Coal (DIPC).

Ceramic liners for abrasion resistance application

in thermal power plants.

Absorption of know-how from its international

collaborators and integrating them with indigenous
developments in its R&D facilities.
 Work-Culture and Philosophy

It conducts regular training programs for its employees

to develop them into fulfilled individuals and effective
managers.

Training programs include:

General management
Behavioral science
Functional management
Advantages of training programs:

Development of a committed and motivated work force.

Encouragement to all employees to participate in all

activities.
 Vendor Development

Global meeting of about 200 vendors was

held at Hardwar
 Quality Strategy
Achieve highest international standards of quality at
every stage of operation
Corporate quality department
 Manufacturing Strategy
Flexible Manufacturing Systems (FMSs),
Automated Guided Vehicles (AGVs), robotics,
Automated Storage and Retrieval Systems (ASRSs),
Computer Aided Design (CAD), and Computer
Aided Manufacturing (CAM)

Acquire more and more advanced machines

whereby the productivity can be improved, cycle
time reduced, cost of production lowered and the
rate of stock removal is enhanced
 Flexible Manufacturing Technology

International competition, shorter delivery times,

targets and commitments and other internal and
external factors
Ideal Time Reduced
Reduction in delivery time and levels of inventory
and WIP
Increase the productivity with an underlying
strategy of maximising profits through lowering
unit costs
 Current Strategy

Small boilers strategy:

-BHEL enter in the small boilers segment .

-35 tonnes to 200 tonnes of steam an hour.

-Strategic enable enough to take quick, cost-saving decisions .

- Orders at hand, which further set to achieve a turnover

of over Rs 800 crore in the current year.

Induction of technology-Higher cpapcity set viz-800MW thermal set,250MW

hydro set and 250MW advance class Gas Turbines.
 Current Strategy

 Renewable Energy-non-conventional energy sources :

-solar water and air heating systems

-order from the A.P. State Electricity Board to set up a 2 MW wind farm at
Ramagiri in Anantapur district

-high level of indigenisation in manufacturing single crystal photovoltaic

cells

-battery vehicle technology in India

 Current Strategy

Share Point Portal Server :-

Save a cost of integration & Deployment time

-Integrate Search & document management with ever day tools- Microsoft
internet Explorer & Microsoft office application to help ,create, manage
and share content.

-Create a division portal website .

-Bidding for international and national power project, procuring,

integrating all system and delivering a complete project to the customer
within a stipulated timeframes.

-Improve the intra- team collaboration

 Current Strategy

Focusing on high end work:-

“Of taking minority stakes in super-critical projects and exiting on project
completion is a positive step towards venturing” ... ”

BHEL bags Rs.2,630 crore order for two 525 MW units in Orissa

-Green-field power project at Orissa - Monnet Power Company Limited (MPCL).

-Setting up the extended Boiler Turbine Generator (BTG) package,

BHEL sets up new Centralised Stamping Unit at Jagdishpur in Uttar Pradesh

-direct and indirect employment opportunities for about 1,000 people,

including contract labor and outsourcing of services
-contributed over 88,000 MW to the installed power generating base in the country
 Current Strategy

BHEL to enhance capabilities to manufacture nuclear reactor componen

Steam Generators, Reactor Headers and Nuclear Turbine Generator Sets to
Nuclear Power Corporation of India Ltd. (NPCIL) -220 MW and 540 MW reactors

BHEL bags Rs.2600 Crore Contract from Jindal India Thermal Power Ltd.

BHEL registers 23.3% growth in sales in first quarter

 Conclusion

Strategic intent is a very important part which should be developed and

implemented for the organization’s success and growth and in the strategic
intent the various strategies which are adopted by various organizations.

BHEL is poised to take up the challenge and play a major role in meeting the
energy demand of the country.

BHEL make the country Self Reliant in Power Plant Equipment manufacture,
the company has grown in stature in both domestic and international markets
BHEL expected to cater to both power and Industry sectors and will play a
major role in meeting the energy demand of the country.

After studying BHEL we have found out that it is always adopting innovative
strategies so that it can continue to grow and also earn profits for its
shareholders.
Thank You