Synopsis of

MASTER PROJECT

INDIAN INSTITUTE OF INFORMATION

TECHNOLOGY
ALLAHABAD
 1. Title –

The title of the research project is “TO MEASURE THE EFFECTIVENESS

OF VARIOUS ADVERTISISNG METHODS USED BY TATA DOCOMO
& UNINOR IN ALLAHABAD REGION”.

2. Problem definition –

To explore how advertising methods effects the consumer perception &

buying behavior .

3. Aim &objective –

To study the various advertising methods in details & to find out its impact
on consumer psyche.

4. Motivation –

In recent times due to fast & robust growth of Indian telecom sector which
lured many international giants to enter into the market.

5. Proposed methodology –

Detail study of various term paper available, gather data from questionnaire
survey done with consumers, then analyze it and propose some model if
possible.

6. Future Scope –

Detail study in advertising vertical of telecom sector.

7. Work Plan -
To start with the project by reviewing various research papers, then gather
data from various sources, do some analysis and finally come with a
conclusion.