PROMOTION MIX

MARKETING MIX

Marketing mix is the set of the

marketing tools that the firms uses to
pursue its marketing objective and
target markets, and also its ultimate
customer.
PRODUCT
PRICE
PLACE
PROMOTION
SERVICES MARKETING

Service marketing suggested some

new tools in the terms of services by
which marketers catch the interest of
there ultimate customer. for
achieving this they provide three
important elements.
PEOPLE
PROCESSES
PHYSICAL EVIDENCE
PROMOTION MIX
 Promotion mix means to promote the
product and to publicize the product.
 Promotion mix is a communication
tool to influence the buyer feeling,
beliefs and behaviour to achieve the
ultimate goals.
PROMOTION OBJECTIVES
Increase awareness of a new or
existing services.
Encourage trail of a services.
Encourage non user to purchase.
Communicate the benefits of the
services.
Fulfills the customer demand.
PROMOTIONAL TECHNIQUES
PROMOTION ELEMENTS
 Personal selling.
 Advertising.
 Publicity.
 Sales promotion.
 Public relations.
 Word of mouth.
THANKYOU
OUESTIONS
&
QUARRIES