Maheen Anjum

A&F-B

22I-0246

Assignment 1
Q1- What is Promotion?

Promotion is a marketing tactic that connects buyers and vendors. The goal of sellers is to
persuade customers to purchase their goods and services. This method aids companies in
promoting their goods and services and works to keep their loyal customers as a result. The goal
is to keep reminding customers about what the company is putting in the market. It falls in to the
marketing mix as one of its parts. Promotional activities include those that involve sales,
advertising, direct marketing PR, events, etc. It communicates marketing information to
consumers, users and resellers. It convinces and persuades the customer, changing his or her
behaviour to get the intended result. Promotional activities serve as effective tools of competition,
giving its entire advertising approach an edge over the competition.

Q2- What are the Objective of Promotion?

As promotion is the part of the marketing mix which aims to create a long lasting connection with
the customers so just like that the objectives of promotion is to create customer loyalty, satisfying
the buyers, to advertise which means to appeal to the audience, sales promotion which means to
boost sales and encourage individuals to buy more and target the right target market.
Additionally, it seeks to develop and fortify ties with various stakeholders that will benefit all
parties equally. The key part of the marketing mix and an essential marketing approach. People
benefit from promotion when they are aware that the ideal product at the ideal price is accessible.
In a cutthroat market, almost no sale is made without promotion. Promotion is the method of
using marketing communication to educate, persuade, awaken consumers' memories, and
influence their purchasing decisions.

Q3- What is the importance of Promotion?

Promotion is one of the most important aspects when selling your product into the market. It
helps a business to foresee beforehand about what their product is and how they will be
promoting it accordingly because every target market should be catered as all of them might be
different so it helps them to figure that out. For example a business has to promote flash discount
of its products so it will send out text messages, or on billboards or by social media so they can
spread the word to all the customers as some might not be seeing them on social media so they
can see the billboards or etc this is also done with the help of advertising.It increases brand
awareness such as through televisons, radio etc . They also provide information to companies at
all points throughout the purchasing process, including the earliest phase of their search. Small
business owners also utilise promotions to tell customers about their products' prices,
characteristics, and locations where they may buy them.Also increases customer traffic for
example Grocery stores, beauty salons and movie theaters use promotions such as frequency
programs to increase customer traffic. Promotions for frequency cards are largely intended to
draw in traffic from current customers. If new consumers learn about the campaign, they might be
drawn to it as well.