SINGAPORE

NIGHT
FESTIVAL
Company
• Habeebulla Khan ZAK
• Sales Manager
• 3 years Experience
• 5 successful projects
Company
•The Singapore Night Festival, which began in 2008, is an annual event that celebrates arts, culture, and legacy in Singapore's
thriving city-state. It is normally hosted over multiple weekends in August at the Bras Basah and Bugis precincts, which are
located in the heart of Singapore's Museum District and Art Scene.
• 
•The festival is a massive street party based on an exciting and enjoyable creative spectacular. Among the numerous things to
see and do are musical concerts, improvised theatre, film screenings, wandering street performers, colorful building-sized light
installations, dance, aerial performances, demonstrations of magic and illusion, and cultural exhibitions. The festival also features
both international and local performers from around the world. The best thing is that admission to the festival has always been
free.
• 
•The National Museum of Singapore is sponsoring the event. It serves as a key location for numerous concerts and
demonstrations, alongside the Singapore Art Museum and the Peranakan Museum. These museums also provide free entrance
to their exhibits to the general public during festival nights.
Information
• Date: 18- 26 Aug 23
• Time: 7.30pm to 12pm daily
• Location: Bras Basah and Bugis radius
• Price/admission: Free
• Theme: Singapore the great Port city
Key Facts
● Specific
•The Singapore Night Festival 2023's main purpose is to provide attendees with an immersive and unforgettable experience while also encouraging a
sense of community and cultural appreciation.
● Measurable
•The success of the Singapore Night Festival can be measured using a variety of indicators such as attendance, social media participation, and
feedback questionnaires.
● Attainable
•Through careful planning, collaboration with a variety of businesses, organizations, artists, and performers, providing a diverse range of
performances, installations, and activities appealing to a variety of interests and age groups, and applying successful marketing methods.
● Realistic
•The Singapore Night Festival's success is feasible because it builds on the city's vibrant arts and cultural scene by leveraging existing infrastructure
and resources. Furthermore, the festival has a history of attracting both domestic and foreign audiences, demonstrating its potential for continued
expansion and success.
● Time-Bound
•1 week after the event.
A
• Under this package is the Cash Sponsorship
Packages. Cash sponsorship packages refers to
when a sponsor pays money to an event
organizer in exchange for promotions or other
perks mentioned in their sponsorship agreement.
These packages are frequently customised to the
sponsor's unique objectives and goals, ensuring
maximum exposure and brand presence during
the event. Sponsors who invest in financial
sponsorship packages can effectively reach their
target demographic by leveraging the event's
audience and marketing channels. Platinum,
Gold, Silver, and Bronze sponsorship levels were
created to accommodate various sponsorship
preferences. The table below shows the detailed
representation of the various benefits that
sponsors can get from purchasing this package.
B
• The Cash Title Sponsorship or Naming Rights are
included in this package. This sponsorship
package is given to the event's primary sponsor;
thus, the event is branded with the sponsor's
name throughout. This gives the sponsor a lot of
visibility and publicity because their name
appears prominently in all event marketing
materials, news releases, and advertising
campaigns. Additionally, the sponsor's logo
appears on event signage, banners, and
promotional products, increasing brand
identification among attendees and participants.
Furthermore, Companies will be recognized
before, during, and after the event on the
engagement platforms. The table below shows
the detailed representation of the various benefits
that sponsors can get from this package.
C
• The Cash Sponsorship of Items or Services are
included in this package. Cash sponsorship is
given to the event organizer so they can purchase
goods or services for participants and it will only
be used to pay for the good or service that the
business is supporting. This sponsorship is a vital
donation since it allows the event organizer to
improve the overall participant experience.
Businesses that provide cash sponsorship directly
contribute to the event's success by ensuring that
attendees have access to high-quality goods and
services. This not only improves the overall
participant experience, but it also promotes the
sponsoring firm as a supporter of the event and
its attendees, allowing sponsors to be better
recognized in terms of their brand profile. The
image below shows detailed information about
this package.
D
• Under this package is the Sponsorship In-
Kind Sponsorship. In-kind sponsorship is
defined as the provision of goods or services
rather than cash. Compared to financial
sponsorship, it contributes more value to the
event. In-kind sponsorship can take many
forms, such as giving supplies, equipment, or
experience that are critical to the success of
the event. This sort of sponsorship allows
firms to directly sell their products or services
to event participants, offering a one-of-a-kind
marketing opportunity. Furthermore, because
of their affiliation with the event, in-kind
sponsors frequently benefit from enhanced
brand visibility and positive public image. The
benefits of this sponsorship package are
shown below.