TYPES OF EVENTS

 An event can be a public assembly or a social gathering.

 The event’s purpose can be of celebration, education, marketing or reunions.
 Events are so varied and limitless.
Festival Events

 Events that are created to celebrate a festival is most common.

All religious festivals fall under this category.

 Sinulog (Cebu),
 Ati-Atihan (Aklan),
 Dinagyang (Ilo-ilo),
 Pahiyas (Lucban),
 Panagbenga (Baguio),
 Agsalukag (Gattaran),
 Cabibi (Lal-lo),
 Afi (Tuguegarao) and New Year are celebrated in all glory..
Special Occasion Events

Special Occasions always play a significant part in our lives. Be it reunions, birthdays, anniversaries or weddings, we want
to celebrate them with magnificence.

• Birthday Parties

• Weddings-

 From the engagement, ceremony, function and the wedding.

• Anniversaries-

 Anniversaries play an important part in people’s lives. What better way to spend that important day by engaging
an event manager to create the perfect day.

• Reunions- Be it school or college reunions.

 An event manager will make sure to create a fun-filled day.

 From finding the perfect venue, to organizing fun games, entertainment, caterers and making sure to capture
every precious moment with a photographer.

Entertainment, Arts and Cultural Events -a fashion show or a rock concert

 All this electrifying energy created at these events was the hard work of an Event Management Firm.

Meeting and Exhibitions

 Many conventions attract thousands of people. Some meetings may only have a handful of people but they
could be really high-profile participants.
 From a big group of people participating in “Improve your Parenting Skills” conference, to 1000s of people
attending a property exhibition, to a fun-filled kids carnival. There is a lot for an event manager under this
category.

Marketing and Promotional Events

Commercial events come with high budgets and high profiles. The aim of promotional events is to differentiate the
product from its competitors
Sports Events

 Sports events conducted in every town, city, state and country attract international sports men and women at
the highest level. An event manager organizes logistics, catering.

Charity Events

 There are many big companies conducting charity events in the country these days. It generally takes several
months to organize a huge charity event. If it is a formal event, then inviting important businessmen,
entrepreneurs or even celebrities make a difference.

THE THREE (3) MAIN CATEGORIES OF EVENTS:

Private: Private events are used for individuals who can book venues such as

• Wedding
• Wedding receptions
• Festival gatherings
• Birthday parties
 The private events industry is not diverse due to events being aimed at wedding receptions. Naylor (2011)
suggests that private event rooms are booked for celebrations mainly wedding events this is due to the hosts
wanting privacy for their event and can afford a private venue unlike other organizations such as:

•Business'
• Schools
•Manufacturers
 Private events are used for individuals who want certain guests to arrive at the venue.
 Private events will have a guest list to ensure the venue is not open to the public.

Corporate:

 Any event sponsored by a company that targets its employees or clients can be called a corporate event.
 usually aim at entertaining or rewarding their staff, launching new products, establishing partnerships, and
more.
 While some corporations choose to entrust such meetings to an in-house event planner, others hire external
corporate event professionals.

Corporate events are used for a business to promote their companies’ brand and products such as:

•Ensuring team building exercises

•Business dinners
•Conferences
•Networking events
•Seminars
•Product launches
•Meetings
Charity/ Fundraising:

 Charity events are used for individuals to raise money for a charity of their choice by events such as

• Society balls
•Sports events
•Charitable auctions
 Some charity events may ask for sponsors for an individual partaking in an event to raise money for charity these
events range from Sponsored runs, Sponsored cycling, Sponsored skydiving, Sponsored walks and much more.
  The charity events industry is a very diverse industry due to anyone can go to a charity venue, contribute to a
charity event or even run one.

LESSON 3: CHARACTERISTICS OF EVENTS

• Uniqueness:

 the event has to be unique and different in order to be remembered.

 Recalling and remembering of an event are the signs of a good event.
 Although an event may not always be a happy event characteristic, but in this case, we would refer to happy and
pleasant events.

• Intangibility:

 Events in general are as intangible as any other service, which means that you can see the event, and even
experience it, but you can’t touch it.

• Rituals:

 Oscars, a tradition started to award the best in a particular genre. The tradition has remained and become a
ritual.

• Personal interactions:

 In a sports tournament, the spectators are part of the tournament as much as the players are.
 They also help in building the atmosphere and ambience of the tournament with cheering and flags and face
painting and others,

• Time scale:

 Events do not go on forever, they do have a lifespan.

 Although, events could go on for some days or an evening, an hour or even a yearly event.
 The timing of the event determines the kind of event that will be held.

LESSON 4: IMPORTANCE OF EVENTS

Events and conferences are a huge part of the hospitality industry, and are continuing to grow. Whether it be focused
on music, sport, learning or luxury, events around the world are generating billions of revenues and changing the way
businesses, hospitality organizations and resorts operate.

Lists are the following importance of events management:

• Develops the theme of events

• Develops leadership qualities
• Enhances corporate image
• Ensures safety and security
• Smooth execution
• Provide career opportunities
• Develop team spirit• Encourages creativity in the workplace
• Financial Management
• Saves time and money
1. Develops the theme of events
How to choose an event theme
Some things to think about when choosing an event theme.
1. Aim

what the aim of the event is. A charity fundraiser will have a different purpose than a community street party.

2.Audience

The audience you want to attract should also guide your efforts when you choose a theme. A dress-up event will not be
very appropriate for a group of business professionals.

(Ask yourself the-who, what, why and where questions to help you define your target audience. Base your theme around
the people you want to attend the event.

3. Venue

The event venue will also limit the possible themes you can choose from. You can’t host an indoor beach party at a
museum.

Pick a venue that matches your theme. Your event theme should go hand-in hand with your choice of venue.

Make sure that they complement each other, rather than be at odds.

4. Budget

You should also consider the dreaded B-word. How much money will it cost to pull off a particular event theme? Do you
have the budget for it?

Exotic venues and beautiful decorations can quickly get expensive. Consider your event budget when you choose the
theme for your event.

5. Season

Depending on your event, the weather might also affect your choice of themes. If you’re hosting an outdoor event, then
rain, wind, and snow could get in the way.

Your theme doesn’t have to match the season, however. It would be an interesting twist to host the aforementioned
indoor beach party in December.

What to Include in the Event Theme?

Once you’ve decided on the theme for your event, it’s time to look at how you can incorporate it. Fortunately, your
options are many. The more elements you can include your theme in, the stronger and more memorable it will be.
Quirky invitations, decor, and food are also more likely to get shared on social media.

2. Develops Leadership Qualities

Everyone can be a leader, yet only a select few can become a great leader. Regardless if have worked your way up the
corporate ladder or just started your own business, the route to leadership is never an easy one.

3. Enhances Corporate Image

Today, entrepreneurs have reached a new level of celebrity, think Elon Musk, Mark Zuckerberg and Jack Ma. All of these
entrepreneurs have managed to successfully craft a company image that is sustainable and respectable.

Startups, MNCs and even individuals (let’s face it, social media has allowed us to create a brand for ourselves whether
we like it or not) all need to manage this delicate challenge wisely and strategically.

A brand is more than just a logo, tagline or advertising campaign, it is also a personality and connection. Here, we list a
few tips for companies, large or small.
4. Ensures Safety and Security

 Every workplace needs to ensure it meets the proper health and safety regulations.
 Having organizational safety and security processes can help manage and prevent injury, theft, and damage in
the workplace.
 As a small business employer, you have a responsibility to your employees to maintain workplace safety.

1. Smooth Execution

 Most event-related articles will show you how to plan, promote, and manage your event, but very few focuses
on getting you through the event day(s) successfully.
 You see, although the planning component of an event is essential, it’s not the only factor that determines your
results. The way you run the event can undo all of your planning efforts.
 But on the contrary, it might help you harness your logistic and marketing efforts. The way you run an event is
just as important as the way you prepare it.

Although stressful, the day(s) of the event will be always memorable. It’s the end result of months of planning and work.
The one last final effort you should make is ensuring a flawless execution and dealing with any on-site challenges.
However, with the right preparation and necessary help, you’ll be able to conquer this last final challenge.

2. Provide Career Opportunities

 A career in event management is never dull! Event managers are responsible for the design, organization and
coordination of conventions, festivals, conferences, corporate meetings, exhibitions, weddings, product
launches and any occasion that requires someone in complete control to make the event a success.
 An event management qualification will give you the opportunity to develop your skills and work on exciting
large-scale projects where you work with a team to pull the creative vision together.

3. Develop Team Spirit

 Fun activities that help people see each other in a different light allow them to connect in a different setting.
People on your team are asked to think about the implications of these activities at their workplace.
 One of the most powerful reasons for team building is to get results.
 Through a series of planned team building events that are fun and motivational, teams build skills like
communication, planning, problem-solving and conflict resolution.
 These team building activity ideas help to facilitate long term team building through fostering genuine
connections, deeper discussions, and processing.

4. Encourage Creativity in the Workplace

 With the modern-day scales of competition, creativity is the powerhouse that can drive a company into
prosperity.
 Creative employees are normally more productive and instrumental to the growth of the company. In order to
improve on corporate performance right from the employee level, companies have sought new and ‘outside the
box’ ways to spur their employees to become more creative and innovative in their work.
 Whereas there are numerous ways of fostering and growing creativity in the workplace, here as some of the
ways that creativity can be encouraged in the workplace.

Enforce employee diversity

 Creativity thrives in diversity. Having employees with creative ideas, from diverse backgrounds, and having
different levels of qualifications is one of the crucial ways of enforcing diversity.
 The unique mix of diverse employees ensures a heterogeneous environment of different ideas where workers
can share a wide mix of ideas.
  This is as opposed to a uniform set of workers who can easily agree on issues in the workplace, therefore leaving
little room for constructively-diverse thoughts.
 Such diversity can only be enforced during the hiring stage where the company should hire workers from
different diverse backgrounds.
 A diversely-composed team would generally tend to disagree on many aspects of work such as strategies to
resolve workplace challenges. The disagreement would be a healthy environment where ideas would be shared
and defended appropriately.

Creating a positive working environment

 A too serious working environment creates an atmosphere of fear and tension, an environment that is counter
creativity. On the other hand, having an environment that is fun-filled normally inspires the workers to think
creatively.
 The positive mood that is created by the fun atmosphere is normally regarded as a psychological ingredient that
spurs workers towards flexing their thoughts more.
 Various companies have utilized this pretext to make their workplaces more suitable for workers.

Teamwork and personal projects

 Both teamwork and personal projects can equally promote creativity in the workplace.
 Teamwork normally requires workers to appreciate the value of working together to resolve a challenge. The
diverse ideas posed when such workers come together normally promotes tabling and defending of innovative
ideas which can be cultivated to bring about positive growth in creativity among the workers.
 On the other hand, personal projects can also significantly promote creativity. Giving a worker a challenge to
work on is a sure way of enforcing the worker’s ability to think critically and creatively as they target coming up
with a solution. The extra personal chore that a worker is allocated makes them come up with spontaneous
ideas which bring about creativeness

Delegation of responsibilities

 Micromanagement, the opposite of delegation of responsibilities, is an enemy to innovation and creativeness in

the workplace.

Reward creativity

 Nothing beats inspiring workers to become creative as rewarding their creativity. Rewarding the workers
motivates them to maintain a certain course and standard of operations.
 The rewards also create a standard whereby workers tend to emulate their friends who would have received
rewards.
 To increase the incentives of such workers to work towards being creative, the rewards have to be something
tangible such as monetary tokens or even intangible such as being announced by the CEO during an annual
meeting.

5. Financial Management

Financial management is one of the most important aspects in business. In order to start up or even run a successful
business, you will need excellent knowledge in financial management.

Why is Financial Management important?

• Helps organizations in financial planning;

• Assists organizations in the planning and acquisition of funds;
• Helps organizations in effectively utilizing and allocating the funds received or acquired;
• Assists organizations in making critical financial decisions
Unit 2: Introduction to Meetings, Incentives, Conventions and Exhibitions (MICE)
Industry
A MICE event could be for professional trade organization, a training topic or a regional interest.

Lesson 1: Definition of Meeting, Incentive, Convention and Exhibition

At the end of the lesson, the students are expected to:
1. Define and understand the meaning of Meeting, Incentive, Convention and Exhibition
2. Be familiar with the role of MICE industry in the tourism industry
3. Identify the components of MICE industry
4. Be acquainted with the history and growth of MICE
5. Define events and events management
6. Classify events by different criteria
7. Identify different categories of event

MICE is the acronym for Meetings, incentives, conferences and exhibitions is a type of tourism in which large groups,
usually planned well in advance, are brought together.

Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the
meeting and events and profession.

MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or
trade organization or other special interest group.

Examples: Medical Facilities, Theme Parks The following type of event

can be defined as follows:

Meeting: Is a general term indicating the coming together of a number of people in one place, to confer or carry out a
particular activity.
Meeting planners and other meeting professionals may use the term “meeting” to denote an event
booked at a hotel, convention center or any other venue dedicated to such gatherings.

Incentive: A meeting event as part of a programmed which is offered to its participants to reward a previous performance.

Conference: Participatory meeting designed for discussion, fact-finding, problem solving and consultation. a conference
is normally smaller in scale and more select in character features which tend to facilitate the exchange of information. The
term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are
usually of limited duration with specific objectives.

Exhibition: Events at which products and services are displayed. Recently, there has been an industry driven initiative to
not use the ‘MICE Market’ label and instead say the ‘Meetings Industry’, which encompasses all the above. The Meetings
Industry consists of a broad range of organizers, suppliers and facilities engaged in the development and delivery of
meetings, conferences, exhibitions and other related events which are held in order to achieve a range of
professional, business, cultural or academic objectives.

Lesson 2: Role of MICE Industry in the Tourism Industry

Meetings, Incentives, Conferences/Conventions and Exhibitions (MICE) are a form of tourism.

MICE tourism can contribute significantly to the development of a tourism destination. MICE tourism consists of large
groups which are usually planned well in advance; these groups are brought together for the purpose of conferences,
conventions, seminars, workshops, meetings or exhibitions.

A destination marketing organization (DMO) which is also called a convention and visitor’s bureau (CVB) is an
organization that promotes a town, city, region, or country in order to increase the number of visitors.
The destination bureau promotes the development and marketing of a destination by focusing on convention sales,
tourism marketing, and services. Major cities in the UK and around the world have a ‘convention bureau’.
Occasionally they have a different name and may be known as a conference office or convention and visitor bureau
(CVB).

In India the India Convention Promotion Bureau is located in New Delhi.

The Pearl City Hyderabad is fast becoming an information and technology hub of India. Studded with numerous
heritage monuments, the heritage city Hyderabad has come up with a sophisticated business venue,

Hyderabad International Convention Centre – HICC. The lavish HICC is able to meet the requirements of a
convention of 5000, a seminar for 500 or a meeting of

Lesson 3: Components of MICE Industry

In general, MICE events are events and activities that involve attendees who share a common interest and gather in a
place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities
necessary to satisfy the needs of those who attend the gathering. We can further explain the gatherings by their different
formats:
M = Meetings (Corporate)
I = Incentives
C = Conventions (Congress and Conferences)
E = Exhibitions

Meetings
Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems.
Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage
served. Meeting times vary depending on the meeting type.

Most of the time, meetings refer to corporate meetings which are held by companies in the following ways:
Board meetings – Meetings of the board of the directors of a corporation, usually held annually
Management Meetings – The managers from different regions of a corporation meet when necessary to make decisions
for the corporation
Shareholder Meetings – Investors who own a share in a company meet quarterly
Training Seminars – A company conducts these to train employees when needed
Meetings with partners, suppliers and clients – A gathering to discuss business deals, usually held with little prior
notice
Product launches – Usually a meeting with clients, the public, and journalists and reporters when new products are
announced on the market
Strategic planning – Managers meeting with employees to discuss the future of the company
Retreats – The entire company staff spends a day or two together to participate in teambuilding activities, training
seminars and strategic planning sessions

Incentives
Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production
workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets
by sending them on trips. Usually, the incentive trip comes with hotel stays, tour packages and planned activities such as
dinners, parties and games. Basically, incentive travel does not have any business-related activity. The incentive travel
market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.

Factors behind Incentive Travel Decisions

Incentive budget economy – How strong is the economy in the country in which the sponsoring group is headquartered?
Buying power – Strength of the exchange rate in the countries being considered as the destination for the trip
Political climate – Travel alert for destinations with political turmoil
Safety and Security - Terrorist alert levels after the 911 incident
Value - How do facilities and services compare with other choices of destination?
Uniqueness of experience – Takes into consideration whether these participants have experienced this type of trip before
Conventions
Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views
and information of common interest to the group. An organization, usually an association, will organize a convention each
year with a theme related to the organization’s topic.

Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and
beverage, dinners, and site visits. In particular, conventions consist of a variety of events include congresses (large-scale
regular trade gatherings), conferences (small scale gatherings aimed at information sharing), confexes (conferences with
small exhibition attached), and one to one event (premium networking). All conventions can be organized into different
levels: international, national, regional.

The major differences between a meetings and conventions is that a convention:

Is a large event often lasting for several days and involving a social programmed
Is organized by associations:
o Professional and trade associations, e.g. the Dentist Association
o Voluntary associations and societies
o Charities
o Political parties
Usually conducted once a year
Generates income for the association
Considerable amount of time spent on site selection of the convention

Exhibitions
Exhibitions are activities organized to show new products, services and information to people who have an interest in
them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an
area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation
or a ticket to be allowed into the exhibition.

Lesson 4: History and Growth of MICE

The Meeting Incentives Conferences and Exhibitions (MICE) industry has shown a growth trajectory across the globe.
According to International Congress and Convention Association (ICCA), India holds the 35th position in global ranking
and 9th position in the Asia Pacific region and hosted 116 global business events in 2014.

Rajiv Duggal, Senior Vice President - Tourism, Hospitality & Leisure, Lavasa Corporation, speak out that international
travel for MICE has been at the front row for the last five years, especially travel to the Middle East, South East Asia and
Europe, and driven largely by Incentive travel and not real time MICE. However, the ban on international travel by certain
companies has led to a domestic MICE movement boom in the recent
past.

“The MICE movements of larger groups are now domestic, and the industry is benefiting from it. We have seen a growth
of almost 25-30 per cent in MICE over the years. Lavasa, for instance, saw 189 days of conferencing in 2014, and expects
to cross 200 in 2015,” said Duggal.

Rajeev Jalnapurkar, CEO, Ramoji Film City orated that, today, the MICE segment has emerged as a significant
component of growth in tourism, several corporate have been looking for perfect venues which can provide holistic
experience. Since years, corporate India has been looking for finest conferencing facilities while blending business with
entertainment. “Now there is a growing trend among corporates for locations away from city environs, finest conferencing
facilities and options for relaxation and entertainment. If it is a one-stop solution for the business, recreation and has the
ability to churn out a true variety of thematic events – then there is nothing like
it,” he added
PROCESS IN ORGANIZING AN EVENT

3 WORDS TO REMEMBER IN ORGANIZING AN EVENT

•PLAN
•DO
•CHECK
STEP ZERO – Create an organizational structure

an Program
STEP 1: PLAN

• Planning – is a process that involves setting objectives and the means to achieve them.

Steps in Planning for an Event

1. Create an event concept

2. Feasibility study
3. Secure approval
4. List tasks and group them together
5. Assign each task to a specific person
6. Create a timetable
7. Identify revenue sources and select a site
8. Create a marketing plan
9. Expect the worst
10.Make room for improvements and adjustments

Step 1.1 Creating an Event Concept

– come up with general objectives and project ideas
- use the 5 Ws
Guide Questions:

a. What is the event content or product?

-match the needs, wants and desires and expectation
b. Why stage the event or why is it being held?
-Is the project for profit or publicity?
c. Who will be the stakeholders in the event?
d. When will the event be held?
-time
-climate
e. Where will the event be held?
Example

• To conduct a one-day Food Service Seminar for 300 HIM students on February 28, 2023 at the Crown Pavillon,
Tuguegarao City.
• To widen the knowledge of the students in the field of hospitality
• To develop their skills in food service

Step 1.2: Feasibility Study

A. COLLECT THE FOLLOWING DATA
a. Demand information
• Who are the target attendees? Is it needed and why?
B. SUPPLY INFORMATION
-logistical requirements
-support (partners, schools, sponsors)
C. MARKET CHARACTERISTICS
-restrictions, demographic data of target market
D. COMPETITION INFORMATION
- similar events
- schedule of other events
E. FINANCIAL ANALYSIS
-cost and revenues
F. SWOT ANALYSIS
• Strengths
• weaknesses
• opportunities
• threats
G. DRAW CONCLUSION
3. Secure approval of school authorities

4. Identify tasks

Guide Questions:

• Who will invite the resource persons and special guests?

• Who will reserve the venue?
• Who will negotiate with sponsors?
• Who will manage the finances?

5. Identify the assigned person for each task

6. Create a timetable

- Gantt Chart – a graphical representation of a project schedule using a horizontal bar graph
- designed by Henry Gantt around 1910 – 1915Tasks
7. Select a Site and Create a Budget

Criteria in Selecting Site:

a. Attraction refers to the venue itself – its form and functionality

b. Access refers to the ease of getting to the venue

c. Amenities – ancillary services which may be inside the venue or within the general area

d. Amount refers to the cost of rental

e. Audience – the venue must fit your type of audience ***Ocular inspection

Create Budget

• Budget – is the estimate of revenue and expense

• Major budget items include:
a. Cost – refers to the expenses or how much it will take to stage the event

Types of Cost

• Fixed cost- honorarium, venue rentals

• Variable cost- quantity of food consumed, number of kits prepared

Revenue

• refers to how much the event earns

Sources:
a. Sponsorship
b. Exhibit space rental
c. Advertising space
d. Product sales
e. Ticket sales

Breakeven point

• is the minimum point where revenue meets cost

Step 1.8 Create a Marketing Plan Stages
a. Market analysis (feasibility study)
b. Identify Target Audience
c. Set Marketing Objectives
d. Set Marketing Strategya.

IDENTIFYING TARGET
• Who and where is your target audience?
b. SET MARKETING OBJECTIVES
Ex.
- To increase the level of overall attendees by 20%, from last year’s 800 to 960.
- To sell 50% of tickets to block sections- To get Php90,000 net sales revenue at Php100 per ticket.
- To achieve 95% audience satisfaction.
C. SET MARKETING STRATEGY

-identify marketing mix and marketing tools

MARKETING MIX

• PRODUCT – what the event offers

• PRICE – the cost of attending the event
• CONVENIENCE - the ease of attending; ease of buying the ticket and ease of finding the venue?
• PROMOTION – saying the right things to the right people

MARKETING TOOLS

• PRINTS – posters, flyers, program, tickets, post cards and direct mail
• INTERNET-BASED MATERIALS – website, blogs and email, social network
• OUTDOOR ADVERTISING – billboards and streamers
• PERSON TO PERSON – telemarketing, door to door campaigns and referral letters

PRINT ADS

• POSTER

– must contain key messages

- Event title, date, venue and contact details
- Eye-catching and easy to read from a distance
- FLYERS – contain more information since people can take flyers with them
- Answers the 5 W’s converting readers to attendees
- Maximize space
– one side catchy, the other with more details

PRINTED PROGRAM
TWO TYPES:
1. ONE PAGE FLYER TYPE PROGRAM
- includes the event title, date, venue, chronological list of activities, names of performers/speakers, emcees, name and
logo of sponsors
2. BOOK/MAGAZINE TYPE PROGRAM

- more information such as welcome messages, endorsements from authorities, sponsors and organizers, event
background, full program details with summary, site map, floor plan and amenities available in the area, sponsor
information and acknowledgments

- some pages can also be sold as advertising spaces

TICKETS
• Should be difficult to counterfeit and have control numbers
• Can print safety measures at the back and a tear-off portion for raffle draw or meal stub

LOGOS
• if event is funded by several sponsors and supported by some government agencies, ensure all print materials contain
the agreed acknowledgment but avoid overcrowding of materials with logos so that it will not look like
logo-i-tis

MASS MEDIA
• PRINT – magazine or newspaper
• TV AD
• RADIO AD

INTERNET-BASED MATERIALS

• WEBSITE
– make it updated, user-friendly, easy to navigate and displays important information
- use photos and graphics
• EMAIL

– cheap tool in disseminating information

- contents should be worthy of your reader’s attention
• BLOGS
– networking sites
- put information, updates and photos about your event

OUTDOOR ADVERTISING

• BILLBOARDS AND STREAMERS

- Place them in strategic locations
- Ads on Moving Vehicles

PERSON TO PERSON MARKETING

• may be more effective for smaller events with a lot of available manpower
• involves person to person interaction and can be the most convincing tool if done properly
• referral reward system, telemarketing and room to room

1.9 EXPECT THE WORST

• Risk – the possibility of loss or injury
• RISK MANAGEMENT
- Is the assessment of risk and the measures taken to alleviate its effects
Functions:

• Recognizing the need and identifying the risks

• Reacting to the need and knowing what can be done to mitigate the loss
• Recording or tracking measures and improving on them
• Relaying or communicating the mitigation plans