MICE 101

Definition

These are product launches, concerts, social

functions such as wedding and birthday
receptions and all other events that cannot
be categorized under Business
Meetings/Conventions, Incentives and
Exhibitions.
Team Building Events

Events organized to
develop and motivate
teams in companies
and divisions
Team Building Events

 Builds trust
 Builds relationships
 Builds morale
 Increases productivity
Team Building Events
 Business Dinners

A long-standing corporate
tradition to conclude
fiscal years, celebrate
new milestones or to get
in contact with key
customers
Business Dinners

 They integrate entertainment with

professionalism and allow different corporate
levels and branches to mix and mingle
Business Dinners
Press Conferences
Events to get the
media talking about
new products,
important business
issues or launch new
marketing campaigns
Press Conferences
 Properly plan a press conference
 Keep both the journalists and executives in their
places, grinning and glad
 A triumphant press conference creates tidal
waves, a pathetic one causes ripples and a few a
splashes
Press Conferences
Networking Events

Are personal marketing

galas. Such events are for
contact establishment
and personal marketing
Networking Events

 Looks like lavishly funded business parties but in

reality such events are essentially personal
marketing galas
 A key element to business success
 Provide ample opportunity for brand
positioning, contact establishment, future
mergers and personal marketing
 Success depends on the rate of attendance
Networking Events
Product Launches

Business events to
promote new
products and services
Product Launches
 To introduce the product to investors and
partners
 To introduce the product to the old and new
customers
 To introduce the product to the media
Product Launches
Themed Parties

Events that devote

to a special topic.
Popular events are
Throwback and
Halloween parties
Themed Parties

 Are popular for people of all ages

 Stay with the theme from the beginning
 Themes are only limited by your imagination
Themed Parties
Award Ceremonies

An important type of
event when you consider
that we live in a society
that loves to honor
people for their
achievements
Award Ceremonies

 Events to honor and motivate key staff or to

acquire and retain customers
Award Ceremonies
Social Functions

Events such as
weddings, birthdays,
wedding anniversaries
Weddings
Weddings
 Are among the most important events in a
woman’s lifetime
 Every brides wants a perfect wedding
 There are many details to coordinate and
small glitch can turn into a major emotional
crisis
Wedding Anniversaries
Wedding Anniversaries
 Celebration of important milestones in a
couple’s life together
 Provides an opportunity for friends and
relatives to join in celebrating the milestone
Birthdays
Birthdays
 Event to recognize the milestones in a
person’s life
 Can be casual or formal
 Can be intimate or can be grand events
Charity Functions

Organized to highlight a
brand in a positive way, to
attract media attention and
to give something back to an
important cause
Charity Functions
VIP Events

Organized to make top

clients feel special. These
events can be sneak
previews of new products or
special private sales
VIP Events

 VIPs are recognized in several ways from invitation

only events to special weekend out of town where
they are shown the utmost hospitality
 Ideas for hosting a VIP event are Awards
Ceremonies, Banquets, Box seats at a major
sporting event, a day of golf at a country club,
private parties and trips to private resorts
Concerts

are live music

performances by an
artist, band, choir,
orchestra, etc.
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Incentive Events

is an interactive,
engaging method of
inspiring employee
morale and consumer
interest
Incentive Events

 In reality, employees are frequently weary, worn

down and slog for a bi-monthly pay checks
 And customers almost always buy based on
emotion and brand loyalty
 Answer two questions – What is the reason for the
incentive event and what should the theme be?
Incentive Travel

 Many business owners think that setting up a travel

program is too trouble and the impact is minimal
 They prefer to give cash or other gifts but incentive
travel have many advantages such as:
a) Employees and customers will know that you care
enough
b) Vacation create memories
c) Are great public relations and morale boosters
Incentive Events
Trade Fairs / Exhibitions

Event where companies

exhibit their latest
products and services
Trade Fairs / Exhibitions

 Are occasions in which corporations of a certain

industry gather to display their latest products
and innovations
 Select the target audience and focus
accordingly
 Solicit vendors
 Market to prospective customers
 Attend to logistics during the actual event
Trade Fairs / Exhibitions

 Make sure you have a display that will attract

visitors
 Have a display that gets across the keys points
about your business
 After a tradeshow or exhibition, you will get
many leads. Those leads will only turn into
customers if you follow up afterwards
Trade Fairs / Exhibitions
Sport Tourism Events

Participants travel to engage

in or view sport related
activities. These include
events such as Olympic
Games, FIFA World Cup, F1
Grand Prix
Sport Tourism Events