Professional Documents
Culture Documents
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A Business Plan
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In partial fulfillment
(Entrepreneurship)
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October 2019
APPROVAL SHEET
PANEL OF EXAMINERS
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Member Member
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Member
Salvacion R. Echavez,
EdD
Academic Coordinator
Acknowledgment
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(One page acknowledgement stating gratitude for all persons who became part of the
endeavor)
Table of Contents
Title Page
Acknowledgement iv
Table of Contents v
Executive Summary 1
Business Description
Industry Background
Competitor Analysis
Marketing Plan
Operations Plan
Financial Plan
Appendices
EXECUTIVE SUMMARY
will serve delicious goods suggested from the term “deliciosa” like Samyang, pastillas,
ice candy, canapé and mango tapioca and marshmallows that the students will enjoy.
Our business is located in the Holy Cross of Davao College, SOS Drive, Bajada, Davao
City which will partake during the Intramural Week. Our vision for this business will be
put into life by through the finance of the group members by contribution of our own
pocket money as our initial capital. Also, efforts of each group members and their
initiative will also be a factor in making this business into a reality. Furthermore, this
business will have numerous competitors which includes vendors from inside and
outside the campus. With that being said, unique strategies will be developed by the
group members and making our products distinct which will ensure that our target and
goals will be met through the said efforts. Lastly, Nuebe Deliciosa will furnish a
festive atmosphere. Nuebe Deliciosa is the solution to the demand for snacks during the
satisfaction.
VISION – MISSION STATEMENT
plans and blue print that our group have carefully planned and discussed in line with the
core values of our school which are truth, justice, peace, service and wisdom. With
these values mentioned, we are to serve our products willingly and ensuring the quality
of our products. With our vision to alleviate the hunger and cravings of the students
during the Intramural week provided that our products are fitted for the students’ budget,
our goods will be the asset to make our business triumphant. With the homemade
quality of our products, we, the group members, are to develop strategies to effectively
showcase the said products which will be the key for a high profit. To establish a
remarkable taste that our customers will remember by offering goods that suffices the
(A one page summary of the vision-mission statement of the Business Plan. This
must include the title and nature of the business, the future where it heading to,
and the quality of products and services it want to offer. This must also manifest
how the quality products and services should have produced and offered)
BUSINESS DESCRIPTION
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(This must show raw picture/s of the product/s and/or service/s the group wants to offer.
This must also explain what made up the product and how it is unique from other
2. What is the necessity of this product? Is this really needed by the people?
INDUSTRY BACKGROUND
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(This must discuss the industry where the business belongs. In this section, other
related articles with the business must also be showcased that might discuss the
WEAKNESSES THREATS
• They couldn’t organize the students’ line • They lack in cleanliness especially in
• Some of their utensils are not given their back area
back to them • Rats can also be seen on their drainage
• Overpriced products system at the back
• Some students just prefer to stay at
their room because they do not want to
go to a crowded canteen
COMPETITOR ANALYSIS
Our first competitior is the canteen. Their strengths are many students used to buy their
snacks in the canteen. They have many products that the students can choose. They
also have equipment that enables them to produce their products. Their weaknesses
are they couldn’t organize the students regarding the line. Some of their utensils are not
given back to them. Their products are also overpriced. Their opportunities are they are
placed inside the campus. Employees, not only students, in the school also buy their
food in the canteen. Rats can also be seen on their drainage system at the back. Also,
some students just prefer to stay at their room because of the effort it would take to go
to the crowded
STRENGTHS OPPORTUNITIES
• Variety of delicacies that the students • They are located exactly at the front of
can choose from. the school.
• Affordable products • Many students eat their lunch outside
• Delicious products the campus.
• Many students buy their snacks during
dismissal before going home
WEAKNESSES THREATS
• Students are only allowed to go outside • There are many food stands outside the
during lunch break and dismissal. campus.
• Lack of proper equipment in selling their •. Their products are almost the same
food. and not unique.
• Lack in organizing their products. • They don’t have strategy in selling
products unlike others who call possible
customers in a catchy manner.
canteen.
Our second competitors are the vendors outside the campus like Pog’s food
stall and Yeto’s food stall. Their strengths are they have many delicacies that the
students can choose from. Their products are cheap. Their products are also delicious.
Their weaknesses are students are only allowed to go outside during lunch break and
dismissal. They are also lacking in organizing their products. Their opportunities are
they are located exactly at the front of the school. Many students eat their lunch outside
the campus. Also, many students buy their snacks during dismissal before going home.
Their threats are there are many food stand outside the campus. Their products are
almost the same and not unique. They don’t have the strategy in marketing their
STRENGTHS OPPORTUNITIES
• Each one of them have unique products • Some students wants to try new
• They all have carefully planned their products.
businesses. • They are located inside the campus.
• They have unique ways in selling their • The Intramurals enables students to
goods. freely roam and wander around the
campus.
WEAKNESSES THREATS
• They have many competitors. • Competitors are surrounding the vicinity.
• They lack in equipment in producing •. Some of their products may be wasted
their products. because not everything will be bought by
• They lack in space. customers.
• They are not yet fully done with their
plans.
Our third competitor is our fellow classmates who will also put up food stalls.
Their strengths are each one of them have unique products. They all have carefully
planned their businesses. They have unique ways in selling their goods. Their
weaknesses are they have many competitors. They lack in equipment in producing their
products and their space is also limited. Their opportunities are some students wants to
try new products. They are located inside the campus and the Intramurals enables
students to freely roam and wander around the campus.. Their threats are competitors
are surrounding the vicinity. Some of their products may be wasted because not
everything will be bought by customers. They are not yet fully done with their plans.
MARKETING PLAN
PRODUC PRICE 1st Day 2nd Day 3rd Day 4th Day 5th Day
Pastillas 5 per 10 15 20 25 30
piece
Mango 10 for 2 4 6 8 10
small-size
Tapioca
cup
2 4 6 8 10
15 for
medium-
size cup
size
35 for 2 3 4 5 6
whole
size
Canape 5 per 10 12 14 16
piece
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(Description of the marketing plan table, discuss also the strategies in order to
get the day-to-day forecast sales. Include in the discussion how did the group
arrived with the pricing of products and the profit it will give to the group)
OPERATIONS PLAN
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(Discussion about what, where and how to procure the products. Include also the
procedure in order to make the product and how will the group distribute or sell
the product. Add also in this chapter the equipment needed by the group)
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FINANCIAL PLAN
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(Make a balance sheet specifying the source of funds, expenditures, and profit of
APPENDICES
Curriculum Vitae of all the members of the group with photo