Republic of the Philippines

Department of Education (DepEd)

Region VIII (Eastern Visayas)
Division of Leyte

ATTY. ROQUE A. MARCOS MEMORIAL SCHOOL

SCHOOL ID: 303342

LESSON PLAN
Teacher KRISTINE T. ESTABILLO Learning Area ENTREPRENEURSHIP
Teaching Date February 14, 2024 Grade Level 11
Teaching Time Quarter III
I. Learning
Targets/Specific
Objectives
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of
developing a business plan.
B. Performance The learner independently or with his/her classmates presents an acceptable detailed business
Standards plan.
C. Learning Students shall be able to…
Competencies/ Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)
Objectives
Specific (Daily) Provide the series of learning activities the Grade 11 learners are expected to do the
Objective/s following 80% accuracy;
1. Describe the unique selling proposition and value proposition that differentiate one’s
product/service from existing products/services.
II. Learning Content
A. Topic Value Proposition (VP) & Unique selling proposition (USP)
B. Concept Value Proposition (VP) is a business or marketing statement that summarizes why a
consumer should buy a company's product or use its service. This statement is often used to
convince a customer to purchase a particular product or service to add a form of value to
their lives.
• Target Customer
• Needs/opportunity
• Name of the product
• Name of the enterprise/company
Unique selling proposition (USP) refers to how you sell your product or services to your
customer. You will address the wants and desires of your customers.
• Identify and rank the uniqueness of the product or services character
• Very Specific
• Keep it short and simple (KISS)
C. Integration to other Entrepreneurship to English
Learning Areas
D. Values Formation: Recognize potential market in one’s locality/town.

E. Local Heritage Theme:

F. Philosophy: Progressivism
G. Code of Ethics: (Cite Article II. Section 4
specific Article Section) Every teacher shall possess and actualize a full commitment and devotion to duty.
III. Learning Resources
A. References
1. Teacher’s Guide Pages
2. Learner’s Material Learners Worksheet
3. Textbook Pp. None
4. Additional Materials Entrepreneural Modules
from LR portal
B. Other Learning www.scrib.com
Resources www.coursehero.com
IV. Procedure:
A. Reviewing previous Drill: Spelling Bee
lesson
Review:
The teacher will ask the following questions.
What have you learned from our previous lessons?

B. Establishing a purpose Guided Question:

for the lesson

C. Presenting Presentation of the New Lesson/Objectives of the New Lesson:

examples/instances of the The teacher will reveal the objective for today.
new lesson Objectives:
 Describe the unique selling proposition and value proposition that differentiate one’s
product/service from existing products/services.
 Determine who the customers are in terms of:
a. Target market
b. Customer requirement
c. Market size

D. Discussing new Class Activity

concepts & practicing
new skills # 1 Activity 1. Identify whether Unique Selling Proposition or Value Proposition on one’s
product/service.
Example: Langhap Sarap Example: Unique Selling Proposition
1. Safeguard ___________________________
2. Love ko to ___________________________
3. Supermarket ___________________________
4. Surf ___________________________
5. Bukas kahit anong oras ___________________________

Activity 2. Determine what method of market segmentation (Geographic, Demographic,

 Psychological and Behavioral Segmentation) will be used to the following items.
1. We have Climate Change. ___________________
2. Over 60 years of age. ___________________
3. Branded (US Levi’s). ___________________
4. This product is good for my health. ___________________
5. Most People in the community are Roman Catholic.
___________________
E. Discussing new Group Activity:
concepts & practicing The class will be divided into 3 groups. Each group will have the same task to answer.
new skills # 2 In a given scenario below the group will identify if it is a USP, UP or both. Each group must
justify their answer to the class.

Aling Charing Sari-sari Store open only from 6:00 am to 6:00 pm, but Aling Charing noticed
that there are customers who go nearby town to look for a convenience store at around 10:00
pm to 6:00 am. She believes that this is a great opportunity for her store to operate 24/7.

F. Developing mastery Value Proposition (VP) is a business or marketing statement that summarizes why a
consumer should buy a company's product or use its service. This statement is often used to
convince a customer to purchase a particular product or service to add a form of value to
their lives.
• Target Customer
• Needs/opportunity
• Name of the product
• Name of the enterprise/company

Unique selling proposition (USP) refers to how you sell your product or services to your
customer. You will address the wants and desires of your customers.
• Identify and rank the uniqueness of the product or services character
• Very Specific
• Keep it short and simple (KISS)
Commonly used methods for segmenting the market are follows.
1.Geographic segmentation
2.Demographic Segmentation
3.Psychological Segmentation
4.Behavioral Segmentation

G. Generalization The teacher will ask students the following questions:

1.Discuss the unique selling proposition and value proposition.
2. What are commonly used methods for segmenting the market?
To give equal opportunities to learners, the teacher calls the learner/s who are not yet reciting
to sum up the lesson using the listed (HOTS) questions above.
H. Finding Practical
Application of concepts Give at least 5 products being advertised or promoted on television. Evaluate each one
and skills in daily living according to its USP, VP, method of segmentation used, customer requirements, and who are
target customers.

Product Method of Customer Target

Name USP VP Segmentation Requirements customers
Ex. Jollibee Langhap Filipino Service &
Sarap taste burger Psychological Output All people

1.

2.

3.

4.

5.

I. Evaluation Assessment
In their wide/quiz notebook, students will answer 15 items of the lesson
Today.
J. Additional activities for Homework:
application and
remediation Direction: Fill-in the missing terms to complete the paragraph.
Entrepreneurs will take a look at each customer’s demand in the market.
Understanding your market will help reach your goal to compete with bigger competitors.
Building positive relationships with customers required more understanding in customers
purchasing motivations and habits. ______________________ and ____________________
basically joint hand in hand to promote its product and services. __________________is a
sage in market identification process that aims to determine the buyer common need and
behavior.
There are four (4) methods for segmentation, ________________, _______________,
_______________and ___________________. There are two types of customer requirement
the __________ and __________, the tangible and intangible things. Understanding your
market will help reach your goal to compete with bigger competitors.

V. Remarks
VI. Reflection:
A. No. of learners who
earned 80% on the
formative assessment
B. No. of learner’s whop
require additional
activities for remediation
C. Did the remedial
lesson work? No of
learners who have caught
up with the lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these works?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation of
localized materials did I
use/discover which I
wish to share with other
teachers.

Prepared by: Checked by:

KRISTINE T. ESTABILLO SEVERIANA L. ALBESA

Subject Teacher MT-1