Republic of the Philippines

Department of Education
Region VII
Division of Cebu Province
Oslob National High School

Enclosure A: TEACHER-MADE LEARNER’S HOME TASK

School: OSLOB NATIONAL HIGH SCHOOL Date:__August 24 – 28, 2020

Grade/Section: 12 Subject Area/s: ENTREPRENEURSHIP
I.MELC: Recognize the importance of marketing mix in the development of marketing strategy
(CS_EP11/12ENTREP-0h-J-10)
II. Objective/s:
Knowledge: Identify customers in terms of target market, customer requirements and market size.
Skills: Distinguish the customers’ profile according to demographic and psychographic classification.
Values/Attitude: Show appreciation on the significance of the importance of marketing mix.
III. Subject Matter: Marketing Mix (7P’s) n relation to the business opportunity vis –a-vis:
1. Product

IV. References:
Reference book (Entrepreneurship in Philippine Setting) Lesson 3, Chapter 5, pages 184-187

V. Procedure:

A. Readings (Day 1)

At this stage of your entrepreneurial journey, you have already learned the following entrepreneurial activities:
Identification of the entrepreneurial activities:
1. Identification of the target segment of the proposed business
2. Evaluation of the factors influencing the behaviour of consumers
3. Conduct of research work and gathering of sufficient and relevant data
4. Preliminary conclusion on the type of buying behaviour exhibited by the target consumers

Your entrepreneurial work, however, does not simply end there. You must design a particular marketing
program or strategy that will deliver the value of your product to the target consumers. In the parlance of
entrepreneurship, this program is technically called the marketing mix.
The marketing mix simply refers to a mode, means, or tool used by the entrepreneur to position the product in
the target market segment to efficiently and effectively deliver it to the consumers and convince them about the
benefits that they will derive from buying the product. The marketing mix is also known as the “Ps” in marketing.
Originally, there were only 4P’s, but the model has been continuously modified until there became 7Ps. The original 4Ps
stand for product, place, price, and promotion. Eventually, three elements have been added, namely, people, packaging,
and positioning, to comprise the 7P’s.

What is Target market? It is a specific group of consumers at which a company aims its products and services

What is Consumer Needs? The characteristics that determine whether or not the customer is happy or contented.

What is Market size? It is the number of individuals in a certain market who are potential buyers and/or sellers of
product/service.

PRODUCT refers to the tangible good or intangible service offered by the business to the target consumers.
Entrepreneurs do not create products without any existing need or want for them in the market. Otherwise, the
entrepreneurs themselves have to create the need or want. The products must satisfy the needs of the consumers
better than the other competing products. This is very essence of the product as an element of the marketing mix. A
product that cannot meet the needs of the consumers will not stay long in the market.

For emphasis, the two basic entrepreneurial tenets relative to product are as follows:
1. The product is only produced once there is an existing need or want.
2. The product must satisfy the need or want better than the competing products.
 B. EXERCISES

Exercise 1:

Directions: CONDUCT A QUICK AND DIRTY RESEARCH ON THE FOUR GENERAL TYPES OF PRODUCTS.

a. Create a Top 5 list of Breakthrough products. For each of these breakthrough products, pick the ones that
have the potential to go commercial and state the reasons why.
b. Identify Three Dirty products that exists in the market today. Write the reasons you classify them as
differentiated products
c. Name two products that are copycats. You must be able to identify which one is the original or the first mover
and which is the copycat or exhibits.
d. If you have ever been to Carbon market or any weekend markets, try to recall some specialized or niche
products that cater to special groups of people or address very specific undeserved markets. Pick at least two niche
products (preferably of different category, for example one is food and another one on organic personal care product.
Explain how do entrepreneurs come up with these product and what are they catering to.

Exercise 2:
Directions: Write your answer on the box provided.
1. List at least five (5) opportunities (needs/wants) that can be found in your surrounding area.
2. From the opportunities that you have provided, think of a PRODUCT that will satisfy customer’s needs and wants
3. You are given 1 sample of OPPORTUNITY and 1 PRODUCT as your guide.

Opportunity PRODUCT
1. Lack of internet access 1.1 Internet cafe
1.2 Low cost WIFI hotspot
3. 3.1
4.1
5. 5.1
6.1
7. 7.1
8.1
9. 9.1
10.1

C. ASSESSMENT/ APPLICATION
 Direction: Make a survey questionnaire that generates the information on what product are in terms of
target market, customer needs and market size.

CATEGORY 4 Excellent 3 Good 2 Fair 1 Needs to Improve

Question content The questions are The questions are The student hardly The student do not
related to the topics mostly related to the ever ask questions know what topic
he/she has learned topics he/she has related to the topics he/she should ask
about throughout learned throughout he/she has learned about.
the discussion. the discussion. throughout the
discussion.
Grammar structure All questions are well Almost all questions The student The student needs
structured and the are well structured sometimes applies help to use the
student applies the and he/she often the grammar grammar structures
grammar forms applies the grammar structures that correctly. He/she
he/she has been forms. he/she has learned, doesn’t know what
presented in the but not in a correct structures have been
correct way way. learnt.
Question types Use of a great variety There is a limited Poor variety of No variety of
of both open and variety of open and questions questions type.
closed questions. closed questions.

Prepared by:

__HAZEL D. GUMAPON Verified by:

Teacher __CASSIUS CAESAR Z. AUDIENCIA II__
School Head