APPLIED ECONOMICS

4th Summative Test (2ND Semester)

Name:_____________________________________________ Year/ Section: __________________ Score: __________

Test I: MULTIPLE CHOICE

Directions: Read and analyze the statement carefully. Choose only the letter of the correct answer and write your answer on the
space provided before the number.
_____ 1. Which refers to the path or route through which goods and services travel to get from the place of production or
manufacturer to the final users .
A. DISTRIBUTION CHANELL B. DISTRIBUTION MANAGEMENT
C. SUPPLY CHAIN MANAGEMENT D. SUPPLY CHAIN CHANELL
_____ 2. Which of the following types of marketing channels work best of for manufacturers that specializes in shopping goods
like clothes and shoes.
A. PRODUCER-CONSUMER C. PRODUCER-WHOLESALER/DISTRIBUTION-CONSUMER

B. PRODUCER-RETAILER-CONSUMER D. PRODUCER-AGENT/BROKER-WHOLESALER/RETAILER-CONSUMER

_____ 3. Which of the following consists of the various firms included in excuting the activities needed to produce and transport
a product or service to consumers.
A. CHANNEL CHAIN C. OPTIMAL CHAIN
B. COMMAND CHAIN D. SUPPLY CHAIN
_____ 4. The following are supply chain interconnected logistical components EXCEPT.
A. INVENTORY CONTROL B. ORDER PROCESSING C.PRICING STRATEGY D.
TRANSPORTATION
_____ 5. Which of the following is NOT a criterion in selecting transportation mode.
A. ACCESSIBILTY B.ADDRESSABILITY C. CAPABILITY D. RELIABILITY

_____ 6. In this channel, consumers can buy products directly from the wholesaler in bulk.
A. PRODUCER-CONSUMER C. PRODUCER-WHOLESALER/DISTRIBUTOR-CONSUMER
B. PRODUCER-RETAILER-CONSU MER D. shortage; will fall
_____ 7. It occurs between a producer and industrial users of raw materials needed for the manufacture of finished products.
A. BUSINESS-TO-BUSINESS[B2B]-DISTRIBUTION
B. BUSINESS-TO-CHANNEL[B2Ch]-DISRIBUTION
C. BUSINESS-TO-CUSTOMER-[B2C]-DISTRIBUTION
D. BUSINESS-TO-SUPPLY[B2S]-DISTRIBUTION
_____ 8. It occurs between a producer and final user of the product.

A. BUSINESS-TO-BUSINESS[B2B]-DISTRIBUTION
B. BUSINESS-TO-CHANNEL[B2Ch]-DISTRIBUTION
C.BUSINESS-TO-CUSTOMER[B2C]-DISTRIBUTION
D. BUSINESS-TO-SUPPLY[B2S]-DISTRIBUTION
_____ 9. Which of the following types of marketing channels best describes consumer that goes directly to the producer to
buy the product with out growing through any other channel.
A. PRODUCER-CONSUMER
B. PRODUCER-RETAILER-CONSUMER
C. PRODUCER-WHOLESALER/DISTRIBUTOR-CONSUMER
D. PRODUCER-AGENT/BROKER-CONSUMER
_____ 10. Which of the following refers to the total amount charge by the carrier to move the product from point of origin to
destination.
A. COST
B. PRICE
C. QUTA
D. TIME
11.Which refers to the total time for the carrier to pick-up, deliver, handle and move the goods from the point of
origin to its destination.
A. ACCESSABILITY
B. RELIABILITY
C. TRACEABILITY
D. TRANSIT TIME
12. Which of the following types of marketing channels involves an agent as a marketing interdiary intermediary.
A. PRODUCER-CONSUMER
 B. PRODUCER-RETAILER-CONSUMER
C. PRODUCER-WHOLESALER/DISTRIBUTOR-CONSUMER
D.PRODUCER-AGENT/BROKER-CONSUMER
13.Which of the following criteria in selecting transportation shows relative ease of shipment of goods that can be
located and transferred.
A. ACCESSIBILITY
B. CAPABILITY
C. RELIABILITY
D. TRACEABILITY
14.Which of the following refers to the consistency of the carrier in delivering the goods on time with satisfactory
condition.
A .ACCESSIBILITY
B. CAPABILITY
C. REALIABILITY
D. TRACEABILITY
15. All are functions of distribution channel EXCEPT.
A. FINANCING
B. PRICING
C.PROMOTION
D. SECURING
16. Its sets a low initial price to penetrate the market quickly and deeply to attract many buyers quickly and win a
large market share.
A. MARKET AND DEMAND
B. MARKET-PENERATION PRICING
C. MARKET-SCRIMING PRICING
D. COMPETTION-BASED PRICING
17. The strategy represent a way to attack the premium pricer.
A. GOOD-VALUE STRATEGY
B. PREMUIM PRICING STRATEGY
C. OVERCGARGING STRATEGY
D. ECONOMY STRATEGY
18. Has a strong impact on the firm’s pricing strategies.
A. MARKET AND DEMAND
B. COMPETITION
C. ECONOMIC CONDITIONS
D. COSTS
19. Places and emphasis on the finances of the product and business.
A. COST-BASED PRICING
B. DEMAND/SUPPLY –BASED PRICING
C. COMPOTITION-ORIENTED PRICING
D. PROFIT-BASED PRICING
20. The firm bases its price largely on competitor’s prices, with less attention paid to its own costs or to demand.
A. GOING-RATE PRICING
B. SAILID –BASED PRICING
C. COMPETTION-BASED PRICING
D. VALUED-BASED PRICING