School Taguitic Integrated School Grade Level 12

Teacher Ludjele D. Vicera Learning Area Aquaculture

Time & Dates Quarter 4rth

I. OBJECTIVES
A. Content The learner demonstrates understanding of the customers of aquaculture.
Standards
B. Performance
The learner independently identifies the customers within the aquaculture market.
Standards
C. Learning LO 2. Recognize the customers in the aquaculture market
Competencies/ 2.1. Identify the different customers of the market
2.2. determined the customers' needs and wants through consumer analysis
Objectives 2.3. Conduct observation exercises, interviews, Focused Group Discussions (FGD) and a
(Write the code survey
for each LC) CODE: TLE_EM9-12-00-2

2.1. Identify the different customers of the market

D. Specific
2.2. appreciate and understand of knowing the customers' needs and wants through
Objectives consumer analysis in your community
2.3 observe and conduct a survey on how to satisfy the consumers on your community.

II. CONTENT

A. Subject Matter THE MARKET – CUSTOMER

III. LEARNING
RESOURCES
A. References
1. Teacher’s Curriculum Guide
Guide Pages
2. Learner’s
Material Pages
3. Textbook
Pages
4. Additional
Materials from
LR Portal
B. Other Learning Laptop, projector,
Resources
IV. PROCEDURES Teacher’s Activity/ies

Ask someone from the class about the past lesson

A. ELICIT
Reviewing Who are involve in marketing environment?
previous lesson What are the two components of marketing environment?
or presenting the What are the 5m’s?
new lesson

B. ENGAGE Group the leaners into four group let them arrange the jumbled word inside the
Establishing a envelope the first group who can arrange the mix word first will be scored as 30
purpose for the points second 20 third group 15 the last group is 10.
 lesson

Present the arrange word that they make on the activity and
present a short video clip. After that ask the learners the following
C. question
Presenting
examples/ 1. What is the lesson all about?
instances of the 2. What is market?
new lesson 3. How market related to customer?
4. How to handle different type of customer in the market?

ACTIVITY 1 “ act It out”

Divide the class into 4 groups each group will act or demonstrate the type of
customer they will encounter in the market each group have their own
personality of customer and how they will treat this type of customer.

D. EXPLORE Group 1- will act as a POTENTIAL PAUL

Discussing new Group 2- NEW NIEL
concepts and Group 3- IMPULSIVE IGGY
practicing new Group 4- DISCOUNT DAN
skills #1
RUBRICS
Accuracy of the topic presented 20%
Delivery 40%
Interpretation 40%
Total number of score 100%
E. EXPLAIN What are the type of customers in the market and how will
Discussing new understand their wants and need?
concepts and
practicing new
skills #2
Emphasize to the learner the importance of knowing the consumer
F. needs and wants. By conducting a survey and observation within
Developing the community.
mastery

G. ELABORATE Let the learners present their output on having an interview on the
Finding practical community and how will this survey help them in knowing the
applications of interest of the consumer.
concepts and
skills in daily
living
Process question:
H. Making
1. What are the type of customer?
generalization
2. How important of knowing how to handle customer and to
and abstractions
know their wants and needs?
about the lesson
I. Evaluating Identify the following definition below write your answer on the space
learning provided.
1. ____________ fresh
customer that just bought something from you
2. ___________ This is the type of customer that can make a
buying decision in an instant, provided that the conditions are
right
3. __________ is the type of customer that sees value in your
product but won’t buy it at full price
4. __________ This type of customers keeps coming back for
more. Apart from having a significant impact on your revenue,
 5. _________ a type of customer that is on the very beginning of
your sales funnel. Technically, it is not your customer yet.
However, you should give them the full treatment and hopefully
change that quickly.

V. REMARKS

VI. REFLECTION

A. No. of learners
who earned 80%
on the formative
assessment
B. No. of learners who
require additional
activities for
remediation

C. Did the remedial

lessons work? No.
of learners who
have caught up
with the lesson.
D. No. of learners
who continue to
require
remediation
E. Which of my
teaching strategies
worked well? Why
did these work?
F. What difficulties did
I encounter which
my principal or
supervisor can
help me solve?
G. What innovation or
localized materials
did I use / discover
which I wish to
share with other
teachers?

Prepared by:

LUDJELE D. VICERA
Teacher I