Burauen Comprehensive National High School

Burauen, Leyte

A Semi-Detailed Lesson Plan in Entrepreneurship

Date: April 5, 2022 Day: Tuesday

Time: 7:45 – 9:45 Modesty/10:00-12:00 Mercy/ 1:00 – 3:00 Archimedes /4:00-5:00 Justice

I. Objective
At the end of the discussion, the learners must be able to do the following:
a. Demonstrate understanding of the importance of promotion in marketing. (CS_EP11/12ETREP-
0h-j-10)

II. Subject Matter

Content: 7P’s of Marketing: Promotion
References
 Internet
 Modules
 Entrepreneurship Diwa Senior High School Series pp. 69-72
Materials: Printed materials, Laptop, TV / Projector, etc.

III. Procedures
Preliminary Activities:
1. Classroom Organization/Management
2. Prayer
3. Energizer
4. Attendance Check
5. Classroom Safety Rules
A. Activity: BLIND & MUTE Matching Game!!!
Mechanics:
1. The class will choose 10 volunteers to play the game and will be divided into two.
2. Each member of group A will be blindfolded, while group b will tape their mouth and the
goal is to find your match.

Directions: Find your match who is holding the corresponding word to the picture you are
holding. You will be given 10 minutes to do the activity.

The teacher will ask:

 What do you think about the activity?
 What are the difficulties that the group members encountered?
 What are the factors that made the activity easier?
 What strategies did you make to finish the task on time?
B. Analysis
The teacher will ask the following questions:
1. What do you think is the strong marketing communication plan?
2. What are the promotional tools that are being used by entrepreneurs?
3. What is the best marketing strategy you think we have in our locality?
C. Abstraction
Discuss and ask students the insights on the following promotional tools:
1. Advertising
2. Selling
3. Sales promotion
4. Direct marketing

Processing questions:
1. Do you have further questions? Or any additional information that you would like to add?
2. Is Entrepreneurship useful in our daily lives? Elaborate your answer.
 3. What is the most effective advertisement and which advertising tool should be used to
increase sales.
4. Indigenous people are also part of the target market which we want to cater. How are
you going to promote your business to drive awareness knowing that they have limited
resources? Do they deserve to be discriminated?
D. Application
The teacher will call some students and will ask the following questions:
1. What have you learned from the discussion today?
2. Do you think marketing strategies creates opportunities and stimulates the economy?
Explain your answer.
3. What do you think are the strengths, weaknesses, opportunities and threats of
promotion in marketing? Elaborate your answer.

IV. Evaluation
Identification type quiz.
Directions: read each sentence carefully and identify the promotional tools that are being described.
Write your answer directly to your paper.
1. This is the type of communication that influences the behavior of the customers.
2. The act of trading product or services for a price or fee.
3. This is a short term promotional gimmicks wherein incentives are incorporated to entice the
customers.
4. It refers to direct-to-consumers to target sales is selected geographic areas.
5. It involves presenting of products or services to the public.

V. Assignment
Research about a Philippine business enterprise that aims to solve a compelling societal problem.

Remarks:
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Reflection:
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OCL:
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Prepared by:

KATE IVY C ESCARILLO, LPT

SHS T-II

Checked and Observed by:

LUH C DACUYAN EDUARD A NERJA

Mentor Observer