GRADES 1 TO 12
DAILY LESSON LOG
I. OBJECTIVES
A. Content Standards
B. Performance Standards
C. Learning
Competencies/Objectives
Write the LC code for each
II. CONTENT
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Material pages
3. Textbook pages
4. Additional Materials from
Learning
Resource (LR) portal
B. Other Learning Resources
IV. PROCEDURES
School Bahile National High School Grade Level 12-HUMSS
Teacher Malou C. Elevera . Learning Area Disciplines & Ideas in the Applied Social Sciences
Teaching Dates and Time Aug. 14 and 16,2018 Quarter 2nd Quarter
8:00-10:00
Tuesday Thursday
Clientele and audiences in communication
 Use acceptable research protocols, conduct survey among young adults (18-21) on their social work needs
 Present result and recommendation for class discussion
Describe the clienteles and audiences in communication  Identify the setting in which communicators and journalists are found
HUMSS_DIASS12-IIa-37 HUMSS_DIASS12-IIa-39
 Illustrate the different processes and methods involved in undertaking
communication HUMSS_DIASS12-IIa-40
Clientele and Audience in Communication
1. Characteristic and needs of various types of clientele and audiences
1. Individual
2. Group and Organizations
Communities
DIASS CG pp. 5 of 7 DIASS CG pp. 5 of 7
Cleofe, M.P. et.al. (2016) Disciplines and Ideas in the Applied Social Sciences. Makati City: Diwa Learning Systems Inc., pp 179 – 189;Melegrito, MLF. et.al.
(2016) Disciplines and Ideas in the Applied Social Sciences. Quezon City: Phoenix Publishing House Inc., pp 203 -208;Sampa, E.M. (2015) Disciplines and
Ideas in the Applied Social Sciences. Manila: Rex Book Store. pp. 132 – 140
Changingminds.org/techniques/general/four_audiences.htm
https://www2.mcdaniel.edu/rtrader/handouts/WhatisCommunication/Communication_as_an_Academic_discipline.pdf
http://www.uccs.edu/Documents/commcenter/Comm%20as%20a%20discipline.pdf
Pictures Slideshow Presentation, Graphic Organizer, Manila Paper and markers Slideshow
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for
the lesson
C. Presenting
examples/instances for
the new lesson
D. Discussing new concepts
and practicing new skills #1
E. Discussing new concepts
and practicing new skills #2
What are the rights and responsibilities of Communication Practitioners and Who are the clienteles and audiences in communication? What are their
Professionals? characteristics?
Picture Analysis: The teacher will present pictures of scenarios that show The students will present their conducted survey research about the
different audiences and clienteles in communication. communication needs of young adults (18-21 years old)
Pic 1: Best friends talking to each other Based on the results of the conducted survey the class will now have a
Pic 2: Teacher and students during class discussion discussion about the needs of clienteles and audiences in communication.
Pic 3: Manager and employees
Pic 4: Comedian and the crowd
Pic 5: Mayor and constituents
Guide Question
1. What is the situation shown in each picture?
2. Upon seeing the pictures, can you easily tell who are the clientele/
audiences of communication?
Discussion with Power Point Presentation on the Characteristics of the Discussion with Power Point Presentation on the Needs of the Clienteles and
Clienteles and audiences of communication audiences of communication
Deepening of Discussion Deepening of Discussion
Using the same pictures shown by the teacher, the students will analyze the Guide Question:
characteristics of the different kinds of audiences. What are the common needs of the different types of clienteles and audiences
in communication?
Exploration of the topic with group discussion. Needs Group Activity Data Retrieval Chart:
Clienteles/
Guide Question: Describe the characteristics of the different types of Medium Describe the need of the different types of
Audiences
clienteles and audiences in communication: clientele and audiences and determine the
Group Activity: most appropriate type of communication
Group 1 – Individual Individual medium
Group 2 – Group and Organization
Group 3 - Community Group/
Organization
Community
F. Developing mastery
(Leads to Formative
Assessment 3)
G. Finding practical
applications of concepts and
skills in daily living
H. Making generalizations and
abstractions about the lesson
I. Evaluating learning
J. Additional activities for
application
for remediation
V. REMARKS
VI.REFLECTION
A. No. of learners who earned
80% in the evaluation.
B. No. of learners who require
Using the graphic organizer, the students will give the characteristics of
audiences and clienteles in communication.
If you were a journalist, would you have a preferred type of audience? Who
would it be and why?
Why is it important to know the characteristics of the clienteles and
audiences of communication?
Expected answer: Communication can only be effective when
communicators take into consideration the characteristics of their intended
clientele and audiences.
Give at least 5 characteristics of audiences and clienteles of communication.
(5 points)
2. Which among these characteristics of clienteles and audiences in
communication is the most important thing to consider? Why? (5 points)s
The class will be divided into three (3). Each group will conduct a survey
research about the needs of the audiences and clienteles (young adults ages
18 – 21) in communication. Students are advised to observe proper research
protocols
Group A : Individuals
Group B: Group/Organizations
Group C: Community
Performance activities are better initiated when students take part with roles closest to their experiences which results in sharing of insights as well as tapping
potentials.
No. of cases who got a score:
Using the same groupings, the teacher will ask the students to compose a
short jingle about the needs of the clienteles and audiences in communication.
The teacher will provide specific situations wherein communication is needed
by individuals, groups, organizations and communities. The students will
identify the needs of each type of clienteles and audiences of communication.
What are the different needs of the clienteles and audiences of
communication?
Expected Answer: Different individuals, groups and communities have distinct
communication needs. Individuals for personal and professional advancement,
groups and organizations in accomplishing group tasks, lastly, communities
consider communication as a form of empowerment.
Distinguish the needs of the different clienteles and audiences of
communication.
1. Individual
2. Group and Organization
3. Community
Write a reflection paper explaining why is it important to address the needs of
the clienteles and audiences of communication.
No. of cases who got a score:
 additional activities for ________ and above: _______ ________ and above: _______
remediation who scored ________ and below: _______ ________ and below: _______
below 80%.
C. Did the remedial lessons
work? No. of learners who
have caught up with the
lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching Facilitating the class into tasks which reflects their personal experiences works well to make them better understand roles related to problems of society and the
strategies worked well? Why community.
did these work?
F. What difficulties did I
encounter which my
principal or supervisor can
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish to
share with other teachers?

Prepared by: Checked by:

Malou C. Elevera Gemma V. Manlavi

Principal I