School INAPOY NATIONAL HIGH SCHOOL Grade: SHS Grade 12
Teacher MARK ANTHONY C. SEGUNLA Learning DIASS (Disciplines and Ideas in the Applied Social
Area: Sciences
Date Quarter: Second Quarter
DAY 1 DAY 2 DAY 3
I. OBJECTIVES At the end of the lesson, the learners are expected to: At the end of the lesson, the
1. Describe the clienteles and audiences of learners are expected to:
communication 1. Identify the settings where
2. Conduct a survey about the communication needs of communications and
the individuals, groups, organizations and communities journalists are found;
3. Appreciate the value of good communication 2. Describe the different
processes and methods
involved in communication;
and
3. Illustrate the different
settings, processes and
methods involved in
undertaking
communication.
A. Content Clientele and audiences in communication Setting, Processes, Methods, and
Standard Tools in Communication
B. Performance  Use acceptable research protocols, conduct survey  Using the results of the
Standard among young adults (18-21) on their social work survey conducted, critically
needs evaluate whether the
 Present result and recommendation for class needs of the respondents
discussion are addressed by the
practitioners and pertinent
institutions.
 Provide suggestions on
how needs can be
effectively addressed.
C. Learning Describe the clienteles and  Identify the setting in  Identify the setting in which
Competency audiences in which communicators communicators and
communication and journalists are journalists are found
HUMSS_DIASS12-IIa-37 found HUMSS_DIASS12-IIa-39
HUMSS_DIASS12-  Illustrate the different
DAY 4
At the end of the lesson the
students
Are expected:
1. Distinguish the different
communication media channels.
2. Demonstrate communication
skills in different settings and
situations.
3. appreciate the use of mass
media, new media and social
media, and telecommunications
Setting, Processes, Methods, and
Tools in Communication
Propose suggestions on how
needs can be effectively
addressed
 Distinguish the appropriate
communication media
channel(s) to use in
different settings and
situations HUMSS_ DIASS
 IIa-39 processes and methods 12IIa-41
 Illustrate the different involved in undertaking
processes and communication
methods involved in HUMSS_DIASS12-IIa-40
undertaking
communication
HUMSS_DIASS12-
IIa-40
II. CONTENT Clientele and Audience in Communication Setting, Processes, Methods, 5. Communication media
1. Characteristic and needs of various types of clientele And Tools In Communication channels
and audiences 5.1 Mass media
1. Individual 5.2 New Media and Social media
2. Group and Organizations 5.3 Telecommunications
3. Communities
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide DIASS CG pp. 5 of 7 DIASS CG pp. 5 of 7 Curriculum Guide page 5 of 7 DIASS Curriculum Guide pp 5 of
Pages 7

2. Learner’s
Materials pages
3. Text book pages Cleofe, M.P. et.al. (2016) Disciplines and Ideas in the Discipline and Ideas in the
Applied Social Sciences. Makati City: Diwa Learning Applied Social Sciences (Phoenix
Systems Inc., pp 179 – 189 pages 210-218
Melegrito, MLF. et.al. (2016) Disciplines and Ideas in the
Applied Social Sciences. Quezon City: Phoenix
Publishing House Inc., pp 203 -208
Sampa, E.M. (2015) Disciplines and Ideas in the Applied
Social Sciences. Manila: Rex Book Store. pp. 132 – 140

4. Additional
Materials from
Learning Resources
B. Other Learning Changingminds.org/techniques/general/ Powerpoint Presentation; laptop, projector
Resources four_audiences.htm Metacard, Pictures
https://www2.mcdaniel.edu/rtrader/handouts/
WhatisCommunication/
Communication_as_an_Academic_discipline.pdf
 http://www.uccs.edu/Documents/commcenter/Comm
%20as%20a%20discipline.pdf
Pictures Slideshow Presentation, Graphic Organizer,
Manila Paper and markers Slideshow
IV. PROCEDURES
A. Reviewing What are the rights and
previous lesson or responsibilities of
presenting the new Communication
lesson Practitioners and
Professionals?
B. Establishing a Picture Analysis: The
purpose for the teacher will present
lesson pictures of scenarios that
show different audiences
and clienteles in
communication.
Pic 1: Best friends talking
to each other
Pic 2: Teacher and
students during class
discussion
Pic 3: Manager and
employees
Who are the clienteles and
audiences in
communication? What are
their characteristics?
The students will present
their conducted survey
research about the
communication needs of
young adults (18-21 years
old)
Based on the results of the
conducted survey the class
will now have a discussion
about the needs of
clienteles and audiences in
communication.
Q & A- (3 min)
Review the past lesson by
answering the question below:
What are the characteristics and
needs of the clientele and
audiences of communication?
4 PICS 1 WORD - (3 min)
Have the learners identify the
correct term for each set of
pictures & tell how information is
usually delivered.
1. Government
2. Private Sector
3. Civil Society
4. Schools
5. Community
Review the previous through a
game entitled “Catch and answer”
with specific guide questions.
The students will pass the ball,
every time the music stops, the
student will pick a question from
the box.
Guide Questions:
1.Describe the communication
process in the setting of
government?
2.Give two methods of
communication in the private
sector setting.
3.In school setting, give three
tools of communication?
(3 mins.)
Video Clip Presentation”
Guide Questions:
1. Based on the video, what did
you observe?
2. Can you give an example of
each communication media?
3. Enumerate three (3) features
and uses of communication
media.
(5mins.)
 Pic 4: Comedian and the
crowd
Pic 5: Mayor and
constituents
Guide Question
1. What is the situation
shown in each picture?
2. Upon seeing the
pictures, can you easily tell
who are the clientele/
audiences of
communication?
C. Presenting Discussion with Power
Examples/instances Point Presentation on the
of new lesson Characteristics of the
Clienteles and audiences
of communication
Discussion with Power Point PICTURE ANALYSIS
Presentation on the Needs (7 min)
of the Clienteles and
audiences of communication
The teacher will provide pictures
of different communication media
 The teacher will provide channels
photos of different settings
in communication. Ask the class to categorize the
1. Barangay pictures according to:
2. Telecommunications a. Mass media
Company b. New media and social
3. An NGO (alternative: media
Mall) c. Telecommunications
4. National High School (4 mins.)
5. Church
 Each setting will be
described through
interactive class
engagement.
 Ask:
1. In which areas are
Social work performed
and exercised?
2. Who are responsible in
organizing
communication
activities in these
settings?
3. What information is

D. Discussing new Deepening of Discussion
concepts and Using the same pictures
practicing new skills shown by the teacher, the
#1 students will analyze the
characteristics of the
different kinds of
audiences.
E. Discussing new Exploration of the topic
concepts and with group discussion.
practicing new skills Guide Question: Describe
#2 the characteristics of the
different types of clienteles
and audiences in
communication:
Group Activity:
Group 1 – Individual
Group 2 – Group and
Organization
Group 3 - Community
Deepening of Discussion
Guide Question:
What are the common
needs of the different types
of clienteles and audiences
in communication?
Group Activity Data
Retrieval Chart:
Describe the need of the
different types of clientele
and audiences and
determine the most
appropriate type of
communication medium
being received from
these organizational
settings?
Lecturette- 10 min Discussion on:
 Discussion on the setting, a. mass media
process and methods in b. new media and social
communication through media
powerpoint presentation. c. telecommunications
(10 mins.)
1. Why is communication
important in good
governance?
2. What are the key
communication needs of
the private sector?
3. What are the key
communication needs of
the civil society
organizations?
4. Why do schools engage in
communication activities?
5. How do communities carry
out their communication
activities?
Collaboration - 10 min Deepening of discussion through
Further discussion on the exploration of Communication
setting, process and media channels.
methods in communication Group I – Mass media
through group Group II – New media and social
engagement activity. media
The teacher provides the
Group III – Telecommunications
flow of communication for
each setting.
1. Government ( 7 mins)
2. Private Sector
3. Civil Society
4. Schools
5. Community
 Group presenter will
explain the process and methods
of communication assigned to
them.

Clienteles/ Needs
Medium
Audiences

Individual

Group/
Organization

Community
F. Developing
mastery
(Leads to Formative
Assessment)
Using the graphic
organizer, the students will
give the characteristics of
audiences and clienteles in
communication.
G. Finding Practical If you were a journalist,
applications of would you have a
concepts and skills preferred type of
audience? Who would it be
and why?
Using the same groupings,
the teacher will ask the
students to compose a short
jingle about the needs of the
clienteles and audiences in
communication.
Rubrics: See attached file
The teacher will provide
specific situations wherein
communication is needed by
individuals, groups,
organizations and
communities. The students
Ask:
What are the different methods of
communication used in different
settings?
Collaborative/ Graphic
Organizer – 13 min
Explain how the desired
communication can be achieved.
Present your answer using a
diagram.
By using graphic organizer, the
students will put the
Communication media channels
1. Mass media
2. New media and Social media
3. Telecommunication
(5 mins.)
Processing Questions:
1. How can students be
responsible to use the
communication now a days?
2. How can you use these
 will identify the needs of Situation A: A super typhoon is
each type of clienteles and expected to hit your area
audiences of Situation B: A case of food
communication. poisoning was reported in a large
chain restaurant
Situation C: An NGO wants to
encourage healthy food habits
among children.
Guide Questions:
1. What information/
messages should be
communicated?
2. Who should be the source
of the message?
3. What communication
channel/s should be used?
4. Who should be the
receivers of the
messages?
H. Making Why is it important to know What are the different needs 3 min
generalizations and the characteristics of the of the clienteles and Ask:
abstractions about clienteles and audiences of audiences of  What is the significance of
the lesson communication? communication? establishing settings, process
Expected answer: Expected Answer: Different and methods in
Communication can only individuals, groups and communication?
be effective when communities have distinct
communicators take into communication needs. Expected Answer:
consideration the Individuals for personal and 1. Good communication
characteristics of their professional advancement, ensures that you are being
intended clientele and groups and organizations in heard;
audiences. accomplishing group tasks, 2. Presents a strong point of
lastly, communities consider view and developing
communication as a form of mutual understanding;
empowerment. 3. Delivers efficient decisions
and solutions by providing
accurate, timely and
relevant information;
communication skills
effectively?
3. Which among the channels of
communication you mostly use?
(10 mins)
Ask the learner: what new
learning did they develop about
the communication media
channels?
1. What is the importance of
different communication media
channels in mass media, new
media and social media and
telecommunications?
2. How do you use it effectively?
Expected Answer:
Communication is a dynamic
process in which humans strive
to convey to one another. It also
serves to understand the
people, environment, animals or
an object.
(5 mins.)
 4. Enables mutually
beneficial solution;
5. Builds healthy
relationships by
encouraging trust and
understanding taking
control of the
communication process

I. Evaluating 1. Give at least 5 Distinguish the needs of the ESSAY - 10 min Evaluation: Performance using
Learning characteristics of different clienteles and rubrics
audiences and clienteles audiences of 1. What are the methods of Mass Media – Radio
of communication. (5 communication. communication used in Broadcasting, TV Broadcasting
points) 1. Individual different settings? 1-5 Social Media – Making Blogs
2. Group and Organization 2. How vital is the process of Telecommunication – Cellular
2. Which among these 3. Community good communication in phone conversation in marketing
characteristics of times of solving issues and businesses
clienteles and audiences concerns.
(7 mins.)
in communication is the
most important thing to
consider? Why? (5
points)

J. Additional The class will be divided Write a reflection paper Agreement: How do social media influence
activities for into three (3). Each group explaining why is it If you were a professional you in connecting with different
application or will conduct a survey important to address the communicator, what setting groups of people?
remediation research about the needs needs of the clienteles and would you choose? Why would
of the audiences and audiences of you choose it? Describe the Post your answer in our social
clienteles (young adults communication. process and methods you expect media group.
ages 18 – 21) in to be in chosen setting.
communication. Students
are advised to observe
proper research protocols
Group A : Individuals
Group B:
Group/Organizations
Group C: Community
V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% on the
formative assessment
B. No. of Learners who
require additional
activities for remediation
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
use/discover which I
wish to share with other
teachers?

Prepared by: Checked by:

MARK ANTHONY C. SEGUNLA LEONARDO M. ORDOÑEZ JR.

Teacher Principal
 APPENDICES
(SECOND QUARTER, WEEK 1)

Picture Analysis

Best friends talking to each other

Comedian and the crowd

Teacher and students during class discussion

President/Mayor and his constituents

Manager and employees

Rubrics for Jingle