Grade 11 School Batanes National Science High School Grade XI- AGUADA

Daily Lesson Level/Section

Log Teacher Caesar M. Amigo Learning Area PRINCIPLES OF MARKETING

Teaching Date and March 14, 2024, 10:00-11:00am Semester 2nd

Semester SY 2023-2024
Time

I. OBJECTIVES: Define marketing research and

A. Content Standards The learners demonstrate an understanding of the importance of information, the market characteristics affecting
consumer behavior, and the bases of market segmentation.
B. Performance Standards The learner shall be able to conduct marketing research, interpret market buying behavior on product or service, and
identify the product or service target.
C. Learning Competencies/ The learners define marketing research, its importance to a business enterprise and identify the steps in marketing
Objectives research. (ABM_PM11-Ie-i-11)

II. CONTENT- MARKETING RESEARCH

III. LEARNING RESOURCES
A. Resources
1. Teacher’s Guide Pages
2. Learner’s Materials Pages

3. Textbook Pages
4. Additional Materials from Learning
Resources (LR) Portal

5. Other Learning Resources www.google.com, www.youtube.com eTulay

IV. PROCEDURES
A. Reviewing the previous lesson or What are the elements of microenvironment and macro environment?
presenting the new lesson

B. Establishing the purpose of the Presentation of the lesson objectives.

lesson

C. Presenting Video Watch!

examples/instances of the
new lesson
D. Discussing new concepts
and practicing new skills #1
E. Discussing new concepts
and practicing new skills #2
F. Developing mastery (leads
to formative assessment 3)
G. Finding practical
applications of concepts in
daily living
H. Making generalizations
and abstractions about the
lesson
I. Evaluating learning
J. Additional activities for
application or remediation
V. REMARKS:
VI. REFLECTION
How to Write a Marketing Research?
Problem and Solution Chart Activity:
• Problem: You are task to have an environmental scanning about putting up “Funeraria” in Basco Batanes.
What solution will you make?
Collaborative Discussion!
What is marketing research?
Key steps of marketing research.
Name the key steps of marketing research.
How can you apply this lesson on your daily lives as 21st century learners?
The learners will complete the statement:
Marketing research is ____________________________.
The key steps in marketing research are ______________________________.
Diverse Marketing Activity!
Writers: make an essay about marketing research.
Singers: compose a song about marketing research.
Artist: Draw a poster about Research Marketing.
Dancers: Make an advertisement about your planned product through dance.
Rubric:
Diversity of marketing channels-30%
Audience diversity-25%
Content variety-20%
Language and localization-15%
Engagement and feedback-10%
Make a research about the importance of marketing research.
A. No. of learners who earned 80% in
the evaluation.

B. No. of learners who require

additional requirements for
remediation.
C. Did the remedial class work? No. of
learners who have caught up with the
lesson.

D. No. of learners who continue to

require remediation.

E. Which of my teaching strategies

worked well? Why did these work?

F. What difficulties did I encounter

which my principal or my supervisor
can help me solve?

H. What innovation or localized

material did I use which I wish to
share/ discover with other teachers?

Prepared by: Checked by: Reviewed by: Noted by:

CAESAR M. AMIGO JHON PAUL C. APOSTOL JOYCE G. BALLON CARMEN C. NOGUERA

Subject Teacher Master teacher-I/Mentor Head Teacher - II School Principal - I