SEMI DETAILED 4A’S LESSON PLAN IN ENTREPRENEURSHIP

CONTENT STANDARD: The learner demonstrates understanding of environment and

market in one’s locality/town.

PERFORMANCE STANDARD: The learner independently creates a business vicinity map

reflective of potential market in one’s locality/own.

I. LEARNING COMPETENCY/OBJECTIVES:
1. Describe the Marketing Mix (7Ps) in relation to the business opportunity.
2. Initiate on how to do the market research.
3. Develop a brand name
II. SUBJECT MATTER
A. Topic: CHAPTER 3 KNOW YOUR MARKET
B. Reference: K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL-APPLIED TRACK SUBJECT
ENTREPRENEURSHIP 12
Code: CS_EP11/12ENTREP-0h-j10
CS_EP11/12ENTREP-0h-j11
C. Materials:
Laptop Books
Internet
Chalk
Blackboard

III. STRATEGIES
A. Preparatory Activities
 Checking of Classroom Cleanliness
 Opening Prayer
 Checking of Attendance
 Review/Recall the previous lesson

B. Motivation

The teacher will write a jumbled letters to form words. Let them do the task.

Guide Questions:

1. What can you say about what you did a while ago?

2. How do you able to arrange the letters? What drives you to do so? Why?

C. Lesson Proper
Discuss the following topics;

 Marketing Research
-is the process of gathering, analyzing, and interpreting data about customers,
cometitors and market trends to make informed marketing decisions decisions. It help
businesses understand their target market, identify opportunities, and develop
effective marketing strategies.
 Getting the Marketing mix right
The Marketing mix is one of two interrelated components of strategy.
The marketing mix, more popularly referred to as the 7Ps of marketing is a set
The 7Ps of marketing mix includes the following:
1.Product: This refers to the tangible good or intangible service that a company
offers to meet the needs and wants of its customers. It includes product features,
design, quality, branding, and packaging.
2.Place: Also known as distribution, focus on making the product or service
available to the target customers and the right time and in the right location. It
involves decisions related to channels of distribution, logistics and inventory
management.
3.Price: This involves the setting the right price for the product or service,
considering factors such as production cost, competition, customer , demand, and
perceived value.
4.Promotion: This include advertising, sales promotion, public relations, personal
selling, direct marketing
5.People: Refers to the individuals involved in delivering the product or service to
customers, including employees, sales representatives, and customer service
personnel.
6.Process: This P relates to the processes and systems used to deliver the product or
service to customers. It includes aspects such as order processing, service delivery,
and customer support processes.
7. Physical Evidence: This refers to the tangible elements that customers encounter
when interacting with the product or service such as physical environment, packaging,
and branding materials. It also includes any tangible evidence of the service provided.

Activity
Group Activity (MATCH ME!)
The students will be given strips of paper with definitions. Students will match the
meanings from the words they had arranged.
Analysis
Guide Questions:
 How do you find the activity?
 Why is it important to know the market research?

Abstraction
 What have you learned?
 How will you do the unique selling proposition?
Application
Activity 2. “ROLE PLAYING”
Group the students into three; Let them play the role on how to advertice the product,
promotion, price on their unique selling.The group who can do the best in playing
their role will get the highest score.
IV- EVALUATION/ASSESSMENT
Directions: Identify the following questions below. Write your answer on the space provided
before each item.

________1. It is a set of controllable and interrelated variables composed of product, price,

place and promotion that a company assembles to satisfy a target group
better than its competitors.

________2. The amount of money that a customer pays for it to enjoy.

________3. It refers to how business creates awareness in the market.

________4. The way your product or services appears from the outside.

________5. Responsible for every element of your sales, marketing strategies and activities.

ANSWER KEY:
1.Marketing mix 4. Packaging
2. Price 5. People
3. Promotion

V- AGREEMENT
 Make a business vicinity map of your own potential market.
 Research about what is marketing.

Prepared by:

JULITA.L.ALBON
Subject Teacher CHECKED BY:

TEODULITO P. HINOCTAN
SSP-1