Republic of the Philippines

Region XI
Department of Education
Davao del Norte Division
KAPALONG NATIONAL HIGH SCHOOL
Maniki, Kapalong, Davao del Norte

LESSON PLAN IN ENTREPRENEURSHIP 11

July 21, 2017

Content Standards The learner demonstrates understanding of environment and market

in one’s locality/town.
Performance The learner independently creates a business vicinity map reflective
Standards of potential market in one’s locality/town.
CODE CS_EP11/12ENTREP-0h-j-10
Learning 3. Recognize the importance of marketing mix in the development
Competency of marketing strategy.
The learners…
3.1 Describe the Marketing Mix (7Ps) in relation to the business
opportunity vis-à-vis:
3.1.1 Product;
3.1.2 Place;
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging; and
3.1.7 Positioning

I. OBJECTIVES
At the end of the session, the students will be able to:
1. Identify the 7Ps of Marketing Mix.
2. Differentiate each 7Ps of Marketing Mix.
3. Know the importance of the 7Ps of Marketing Mix in a business.

II. SUBJECT MATTER

Topic: 1. Market (locality/town) 2. Key Concepts of Market 3.
Players in the Market (competitors) 4. Products and
Services available in the Market
Reference: Entrepreneurship by Dr. Eduardo A. Morato Jr.

https://manoa.hawaii.edu/assessment/workshops/pdf/foc
us_survey_interview_cocurric_2011-05.pdf
Instructional Materials: Manila paper, Pentel pen

III. PROCEDURE
A. Preliminary Activities
1. Prayer
2. Greetings
3. Checking of attendance
4. Quiz about the Previous Topic
Identification.
______________ 1. A facilitated discussion where participants are asked a series of carefully
constructed open-ended questions.
______________ 2. A common method to gather information from individuals, generally in the
form of a questionnaire.
______________ 3. One-on-one conversations designed to elicit in-depth information.
 ______________ 4. A sampling technique in which respondents are randomly selected from a
population.
______________ 5. Give the confidence level of the current industry standard.
5. Motivation
Begin the lesson by showing students the sample product pack (cereal packet). Ask
students to note down what they think are the most significant features about the product.
What comes to their mind about the product? The aim is to begin with what students know
and recognize and then build the theory around this.
Highlight the key points from students' comments under the categories of price, product,
promotion, place, etc on the board - briefly introduce a definition of 'the marketing mix'.
B. Lesson Procedure
1. Activity – Group Activity (Longest Chain)
a. The teacher already grouped the class for their business plan project.
b. Each group already have a business in mind, and they will conceptualize their
business using the 7Ps of marketing mix.
c. Each group will introduce their business using the 7Ps.
d. Each group will have to generate ideas as much as they can.
e. Each group will write their 7Ps in a Manila paper, and will make a chain on their
7Ps.
f. Each group will choose a representative to report their output in the class.
g. This activity is good for 20 minutes.

2. Analysis and Discussion

a. How did you find the activity?
b. How did you come up with your output?
c. What are the 7Ps of marketing mix?
d. How would you differentiate each?

3. Abstraction
The teacher deepens the lesson by discussing further on the 7Ps of marketing mix
and present examples for reinforcement of learning.
 4. Application
What is the importance of the 7 Ps in a business opportunity/engagement? (Orally)

IV. EVALUATION
Essay. If you will be an entrepreneur someday, what are the 3Ps that you would combine to
ensure success in your business? (Not more than 100 words). Write your essay in a 1 whole sheet of
paper.
Scoring Rubrics:
10 points- Ideas are expressed in clear and organized manner. Easy to understand what
his/her point.
8 points- Ideas are expressed in pretty clear manner. But the organization of thoughts
could have been better.
6 points- Ideas were somewhat organized, but were not very clear. It took more than one
reading to figure out what his/her ideas were about.
4 points- It is like a clear collection of unrelated ideas about the question. It is unclear.
2 points- There is an answer but ideas are far from the question.

V. ASSIGNMENT
Research on the how to develop a brand name and its importance.

Prepared by:

APRIL JOY C. LASCUÑA

Teacher I

Inspected by:
GRACE MAE G. FLORES
Master Teacher II
Definition of 'Marketing Mix'

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand
or product in the market.

The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational
part of a marketing plan.

The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the
marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as
vital mix elements.

The concept is simple. Think about another common mix – a cake mix. All cakes contain eggs, milk, flour, and
sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a
sweet cake add more sugar!

It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix
elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price.

Another way to think about the marketing mix is to use the image of an artist’s palette. The marketer mixes the
prime colours (mix elements) in different quantities to deliver a particular final colour. Every hand painted
picture is original in some way, as is every marketing mix. Let’s look at the elements of the marketing mix in
more detail. Click on the links to go to the lesson on each element.

Description: What are the 4Ps of marketing?

Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of
the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of
pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to
differentiate and enhance the image of a product.

Product: refers to the item actually being sold. The product must deliver a minimum level of performance;
otherwise even the best work on the other elements of the marketing mix won't do any good.

Place: refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her
to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location.
In fact, the mantra of a successful retail business is 'location, location, location'.

Promotion: this refers to all the activities undertaken to make the product or service known to the user and
trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the
trade. It can also include consumer schemes, direct marketing, contests and prizes.

Packaging

The fifth element in the marketing mix is the packaging. Develop the habit of standing back and looking at
every visual element in the packaging of your product or service through the eyes of a critical prospect.
Remember, people form their first impression about you within the first 30 seconds of seeing you or some
element of your company. Small improvements in the packaging or external appearance of your product or
service can often lead to completely different reactions from your customers.

With regard to the packaging of your company, your product or service, you should think in terms of everything
that the customer sees from the first moment of contact with your company all the way through the purchasing
process.

Packaging refers to the way your product or service appears from the outside. Packaging also refers to your
people and how they dress and groom. It refers to your offices, your waiting rooms, your brochures, your
correspondence and every single visual element about your company. Everything counts. Everything helps or
hurts. Everything affects your customer's confidence about dealing with you.
Positioning

The next P is positioning. You should develop the habit of thinking continually about how you are positioned in
the hearts and minds of your customers. How do people think and talk about you when you're not present? How
do people think and talk about your company? What positioning do you have in your market, in terms of the
specific words people use when they describe you and your offerings to others?

How you are seen and thought about by your customers is the critical determinant of your success in a
competitive marketplace. Attribution theory says that most customers think of you in terms of a single attribute,
either positive or negative. Sometimes it's "service." Sometimes it's "excellence." Sometimes it's "quality
engineering," as with Mercedes Benz. Sometimes it's "the ultimate driving machine," as with BMW. In every
case, how deeply entrenched that attribute is in the minds of your customers and prospective customers
determines how readily they'll buy your product or service and how much they'll pay.

Develop the habit of thinking about how you could improve your positioning. Begin by determining the
position you'd like to have. If you could create the ideal impression in the hearts and minds of your customers,
what would it be? What would you have to do in every customer interaction to get your customers to think and
talk about in that specific way? What changes do you need to make in the way interact with customers today in
order to be seen as the very best choice for your customers of tomorrow?

People

The final P of the marketing mix is people. Develop the habit of thinking in terms of the people inside and
outside of your business who are responsible for every element of your sales, marketing strategies, and
activities.

Importance:

Whether you are using the 4Ps or the 7Ps, your marketing mix plan plays a vital role. It is important to devise a
plan that balances profit, client satisfaction, brand recognition, and product availability. It is also extremely
important to consider the overall “how” aspect that will ultimately determine your success or failure.

By understanding the basic concept of the marketing mix and it’s extensions, you will be sure to achieve
financial success whether it is your own business or whether you are assisting in your workplace’s business
success.

The ultimate goal of business is to make profits and this is a surefire, proven way to achieve this goal.