GRADE 11 School STA.
MARIA NHS Grade Level GRADE 11
DAILY LESSON LOG
Date: NOVEMBER 19, 2017
the importance of information, the
market characteristics affecting
consumer behavior, and the bases
Content Standards of market segmentation
conduct marketing research,
interpret market buying behavior on
product or service, and identify the
erformance Standards product or service target market
distinguish between strategic and
marketing planning in terms of
earning Competencies/Objectives objectives and processes
the LC Code for each ABM
What is marketing and its traditional
ONTENT
approaches?
OPIC
EARNING RESOURCES
References Principles of Marketing Books
1. Teacher’s Guide pages
2. Learner’s Material pages Powerpoint Presentation
3. Textbook pages
4. Additional Materials from MTOT Materials
Learning Resource (LR) portal
ROCEDURES
Priming
Video Clip
Teacher FRANKLYN E. TRONCO
SUBJECT PRINCIPLES OF MARKETING
Date: NOVEMBER 20, 2017
the importance of information, the
market characteristics affecting
consumer behavior, and the bases of
market segmentation
conduct marketing research, interpret
market buying behavior on product or
service, and identify the product or
service target market
analyze the elements of macro- and
micro-environment and their influence
to marketing planning
What is marketing and its traditional
approaches?
Principles of Marketing Books
Powerpoint Presentation
MTOT Materials
Video Clip
Learning Area ABM
Quarter/Semester FIRST SEMESTER
Date: NOVEMBER 21, 2017
the importance of information, the
market characteristics affecting
consumer behavior, and the bases of
market segmentation
conduct marketing research, interpret
market buying behavior on product or
service, and identify the product or
service target market
define marketing research, its
importance to a business enterprise
and identify the steps in marketing
research
What is marketing and its traditional
approaches?
Principles of Marketing Books
Powerpoint Presentation
MTOT Materials
Video Clip
Date: NOVEMBER 22, 2017
the importance of information, the
market characteristics affecting
consumer behaviour, and the bases
of market segmentation
conduct marketing research, interpret
market buying behavior on product or
service, and identify the product or
service target market
describe the consumer and business
markets
What is marketing and its traditional
approaches?
Principles of Marketing Books
Powerpoint Presentation
MTOT Materials
Video Clip
Date: NOVEMBER 23, 2017
the importance of informatio
the market characteristics
affecting consumer behaviour
and the bases of market
segmentation
conduct marketing research,
interpret market buying beha
on product or service, and
identify the product or service
target market
differentiate the buying beha
and decision making of
individual/ household custom
versus the business
(organizational) customer
Principles of Marketing Books
Powerpoint Presentation
MTOT Materials
Video clip
 4 pics 1 word Graphical Organizer Video Clip Video Clip
4 pic 1 word
Activity

What are the strategic and What are the elements of macro and Why is the marketing research is What are the consumer and business How to differentiate the buyin
Analysis marketing planning in term of micro environment? important to a business enterprises? market? behaviour and decision makin
objectives and process? What is their influence to the market? customer vs. the business?

Abstraction Discuss the importance of marketing Discuss the relationship of the Discuss the buying behaviour
Discuss the strategic planning Discussion of the elements oof macro research to a business enterprise traditional marketing approaches in decision making of a custome
and micro environment marketing
Discuss the influence to the market

Reflection Paper 10 point Quiz Essay Writing Role Play Essay Writing
Application

SSIGNMENT
The learners have learned strategy The learners have mastered the The learners mastered the lesson. The learners apply the discussion 100% the learners mastered t
in marketing lesson very well in terms of role play lesson.
EMARKS

Checked by:

PETRA U. ACOMULAR ED. d

Master Teacher II