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Maryknoll school of sto. Tomas, inc.

8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte


Email: maryknoll.sto.tomas@gmail.com

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 1


Subject: ENTREPREURSHIP Date/s: August 9 – 13, 2021

Topic/s 1. Relevance of the course


2. Key concepts and common competencies
3. Core competency in Entrepreneurship
Content The learner demonstrates understanding of key concepts, underlying principles, and core
Standard/s competencies in Entrepreneurship
Performance The learner independently creates/provides a quality and marketable product and/or
Standard/s service in Entrepreneurship as prescribed in the TESDA Training Regulation.
Learning Discuss the relevance of the course
Competency/ies Explore job opportunities for Entrepreneurship as a career

LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  discuss the relevance of the course;
 explain the key concepts of common competencies;
 explain the core competencies in Entrepreneurship.

DAY 1
Specific Objective/s At the end of this lesson, the learners will be able to :

 Discuss the relevance of Entrepreneurship in general, including its


economic importance.
 Define who is entrepreneurship
 Explain the key concepts of common and core competencies in
entrepreneurship

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

 The teacher will ask the learners what comes into their mind when they hear the word Entrepreneur?
(All answers will be accepted)

Review Pretest : Before the teacher proceed with this lesson, She will give 1 – 5 item of
true or false test to see what the learners already know about Entrepreneurship.
Vocabulary Business - is defined as an organization or enterprising entity engaged in
commercial, industrial, or professional activities .
Profit - a financial gain, especially the difference between the amount earned and
the amount spent in buying, operating, or producing something. "pre tax profits"
Industry - is a sector that produces goods or related services within an economy.

Motivation The teacher will ask the learners the following questions?
 You may often hear the word entrepreneur and entrepreneurship. But what
does it really mean?
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

 Have you ever dreamed of becoming the next multi-millionaire? Leave this
question unanswered. Remind the learners that you will ask this question
again after you discussion
Lesson proper Online Discussion:
 Relevance of Entrepreneurship to an Organization
 Concept of Entrepreneurship
 Factors Affecting Entrepreneurship

Activity Let Me Know


Give at least five (5) names of entrepreneurs that you know. May it be from your
locality or within Philippines. Identify what are their common traits as entrepreneur.
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learner to differentiate Entrepreneurship and Entrepreneur.

Lesson proper Online Discussion:


 Common Competencies in Entrepreneurship
 Core Competencies in Entrepreneurship
 Types of Entrepreneurs

Interaction Day 3
Activity
Self- Assessment :
The teacher will provide a table . Ask the learners to put a check mark on the mark
this is to find out if they have the qualities of an entrepreneur.

Interpretation: If they have more YES than NO, they have the qualities of an
entrepreneur.

Go Online:
Research further about Technopreneurs, Social entrepreneurs, Intrapreneurs and
Extrapreneurs in the Philippines. Among the four, which type of entrepreneur do
you think will dominate the future of the Philippine business? Rank your answer
and provide justification based on your research.

Day 4
 Recapping Lessons
 Closure and Generalization

Interview the Known


Choose three successful entrepreneurs in your community or nearby places and
conduct an interview using the guide questions below.
Discuss the result of your interview to your teacher.
1. What motivated you to become an entrepreneur?
2. What do you think are your characteristics and competencies that made you a
successful entrepreneur?
3. What do you think of being employed? Why didn’t you choose that path?
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Assessment: MATCH ME
Match the word in column A with their corresponding meaning in column B
Integration

Core Values The teacher will ask the learners:


1. What do you think are the factors that drive Filipinos to become
entrepreneur?
2. Name three entrepreneurs that you observe in your environment. Why do
you think these entrepreneurs venture into these business.

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by

TEACHER’S LEARNING GUIDE


Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

SENIOR HIGH SCHOOL DEPARTMENT


ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 2


Subject: ENTREPREURSHIP Date/s: August 16 – 20, 2021

Topic/s 1. Relevance of the course


2. Key concepts and common competencies
3. Core competency in Entrepreneurship
4. Career opportunities
Content The learner demonstrates understanding of key concepts, underlying principles, and core
Standard/s competencies in Entrepreneurship
Performance The learner independently creates/provides a quality and marketable product and/or
Standard/s service in Entrepreneurship as prescribed in the TESDA Training Regulation.
Learning Discuss the relevance of the course
Competency/ies Explore job opportunities for Entrepreneurship as a career

LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  delineate clearly between entrepreneurship and employment; and
 explore Job opportunities for entrepreneurship as a career.

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
 distinguish clearly between entrepreneurship and employment; and
 explore Job opportunities for entrepreneurship as a career.

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic

Vocabulary Start up is a company or project initiated by an entrepreneur to seek, effectively


develop, and validate a scalable business model.

Motivation The teacher will ask the learners the following questions?
 After they finish college what path do they want choose to become an
entrepreneur or to become an employee? Why?
 If they choose to become an entrepreneur what business they think that they
interested the most? Why?
Lesson proper Online Discussion:
 Entrepreneurship and Employment
 Provide a table that shows a comprehensive list of the perks and the
downside of being an entrepreneur as compared to being employed.
 Provide local examples and application

Activity Let Me Know


Give at least two (2) names of entrepreneurs and (2) employees that you know. May it
be from your locality or within Philippines. How you compared the two income of
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

entrepreneur and employee?


Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learner to distinguish clearly between entrepreneurship and employment.

Lesson proper Online Discussion:


 Careers in Entrepreneurship.
 Provide a list of the most common and small businesses in the Philippines.
 Provide also a list of an Entrepreneur Philippines’ franchise business options in
the Philippines, which a potential entrepreneur can pursue after college or even
after finishing the k to 12 programs.

Interaction Day 3
Activity Divide the class into two groups. Require them to act as an employee and entrepreneur .
Give them ten to fifteen minutes to meet and prepare for their presentation. Each group
should be able to present the information needed and relate these information to their
decision-making process.

Day 4
 Recapping Lessons
 Closure and Generalization

Assessment Identify Me:


The learners will identify which among the descriptions given refer to entrepreneurs
and which refer to employees. Require them to write EN for entrepreneurs and EM for
employees.

 Essay

Integration
Core Values The teacher will ask the learners:
 How do you change from employee mindset to entrepreneur?
 Are there any similarities between employee and entrepreneur?

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 3


Subject: ENTREPREURSHIP Date/s: August 23 – 28, 2021

Topic/s Recognizing the Potential Market


Content The learner demonstrates understanding of concepts, underlying principles, and
Standard/s processes of developing a business plan.
Performance The learner independently or with his/her classmates presents an acceptable
Standard/s detailed business plan.
Learning  Screen the proposed solution/s based on viability, profitability, and customer
Competency/ies requirements; and
 Select the best product or service that will meet the market need.
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  recognize a potential market;
 analyze the market need;
 scanning the marketing environment;

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
1. identify the market problem to be solved on the market to be met.
2. Propose solutions in terms of products and services that will meet the need using
techniques on seeking, screening and seizing opportunities.
a. Analyze the market need.
b. Learn and understand the sources of opportunities for business.
c. Determine the essentials in the entrepreneur’s opportunity seeking
d. Identify market problems and propose potential products or services that will
meet the market needs.
e. Know the problem in which a business opportunity arises from.
f. Identify, screen and proposed solution to meet the problem
g. Select the best product or service that will meet the market’s need with a
consideration of generating profit

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic


Pretest :FIX ME
The teacher will ask the learners to arrange the scrambled letters to form a correct word.
Vocabulary Spotting - refers to the recognition of the latest market trends.
Intrinsic - belonging naturally; essential.
Extrinsic - not part of the essential nature of someone or something
Motivation The teacher will ask the learners the following questions?
 Being an entrepreneur what do think is the most difficult part?
 If you are given a great opportunity to venture into the field of entrepreneurship,
what process do you want to undertake and are willing to take a risk?
Lesson proper
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Activity Online Discussion:


 Discuss the Entrepreneurial Process
 Show a table summarizes the components and steps in the entrepreneurial
process (Hisrich 2010)
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners what is potential market? And what is the importance of recognizing
the potential market?

Lesson proper Online Discussion:


 Discuss Scanning the marketing environment
 Discuss the first process of opportunity spotting and assessment ( The Seeking
opportunity S1)
 Discuss the method of generating ideas

Interaction Day 3
Activity The teacher will show an article of Ezra Ferraz, a business columnist from Rappler,
entitled “ Executive Edge: a Filipino Tailor from Italy”
After the learner read the article , there will be a guide questions applying the concepts
and illustrations that were discussed previously:

Day 4
 Recapping Lessons
 Closure and Generalization

Activity WORD HUNT


The teachers provide a grid and let the learners think of words or terms related to
the topic and find the words in the grid horizontally, vertically, or diagonally.
Write the words or terms on the space.
COMPLETE ME
Complete the table by supplying it with products that you consider similar. Write
the product and not the brand in their respective columns. Then describe and
differentiate its characteristics and uses
Integration
Core Values The teacher will ask the learners:
1. What do you think are the challenges that Filipino entrepreneur faces?
2. Despite the entrepreneurial spirit of the Filipinos, why do you think that many
Filipinos remain poor and that disparity between the rich and the poor is still very
high?

Performance Task RESEARCH ME:


Conduct an online research of any successful entrepreneur on your locality or any part of
the country :
Answer the following question:
 What is the nature of your business?
 Who are your customers?
 What industry are you operating?
 How much was your starting capital?
 How many years in operation?
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

 How many manpower involved from the start of operation until now?

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 4


Subject: ENTREPREURSHIP Date/s: August 30 – September 3, 2021

Topic/s Recognize the Potential Market II


Content The learner demonstrates understanding of concepts, underlying principles, and
Standard/s processes of developing a business plan.
Performance The learner independently or with his/her classmates presents an acceptable
Standard/s detailed business plan.
Learning  Screen the proposed solution/s based on viability, profitability, and customer
Competency/ies requirements; and
 Select the best product or service that will meet the market need.
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  recognize a potential market;
 analyze the market need;
 scanning the marketing environment;
 apply the opportunity seeking techniques; and
 understand the methods of generating ideas.

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
3. identify the market problem to be solved on the market to be met.
4. Propose solutions in terms of products and services that will meet the need using
techniques on seeking, screening and seizing opportunities.
h. Analyze the market need.
i. Learn and understand the sources of opportunities for business.
j. Determine the essentials in the entrepreneur’s opportunity seeking
k. Identify market problems and propose potential products or services that will
meet the market needs.
l. Know the problem in which a business opportunity arises from.
m. Identify, screen and proposed solution to meet the problem
n. Select the best product or service that will meet the market’s need with a
consideration of generating profit

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic


Pretest :Truth or Lie
The learners will identify if the statement is true or not.
Vocabulary Sources of opportunity - can be attain by assessing and looking at changes in the
environment; technological discovery and advancement; government’s thrust,
programs, and policies; people’s interest, and past experiences.
Competition – it is the act or process of trying to get or win something.
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Substitute – anything that takes the place or function of another.


New entrants – the one who enters something.
Suppliers – are the one that provide something that is needed or wanted.
Buyers – are the one that pays cash in exchange to your goods and services.
Rivalry – is a state or situation in which people or groups are competing with each
other
Motivation The teacher will ask the learners the following questions?
 Being an entrepreneur what do think is the most difficult part?
 If you are given a great opportunity to venture into the field of entrepreneurship,
what process do you want to undertake and are willing to take a risk?
Lesson proper  Discuss the Screening the opportunity S2
 Discuss the Opportunity Attractiveness Test (OAT)
 Provide an Opportunity metrics for market potential

Activity  Prepare a comprehensive OAT with three opportunities in your locality. Follow
the preceding case as a guide.
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners about what is Screening opportunity spotting and assessment?

Lesson proper Online Discussion:


 Opportunity metrics for financial feasibility, for Exit strategy or harvest options,
for competitive advantage, and a table consists of the basic metrics necessary in
starting up a business
 Discuss the Seizing the opportunity S3
 Discuss the Product or Service Planning and Development Process

Interaction Day 3
Activity READ AND ANSWER:

The teacher will show an article from http://www.unladkabayan.org/social-


entrepreneurship.html.
After reading, the teacher provide a guide questions for the learners to answer. (Accept
all the question)

Day 4
 Recapping Lessons
 Closure and Generalization

Activity IDENTIFY ME

The learners will Identify which among the given components and steps in the
entrepreneurial process refer to Opportunity Spotting and Assessment, Developing a
Business Plan, Determining the Capital Needed and Running a Business. On the blanks,
write OSA for Opportunity Spotting and Assessment, DBP for Developing a Business
Plan, DCN for Determining the Capital Needed and RB for Running a Business.

Integration
Core Values The teacher will ask the learners:
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

 How many Filipino entrepreneurs today do you also underwent the product or
service planning and development process before the become successful
entrepreneurs?
 Do you think the product or service planning and development process is really
crucial for all entrepreneurs?
Performance Task With this very comprehensive OAT, do you think Filipino entrepreneurs follow this
procedure? Or do you think they rely on the procedures? To validate, interview two
entrepreneurs who are close to you or in your locality. Ask them if the took the OAT
before establishing their business. If not, ask if the have used other procedures or none at
all.

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 5


Subject: ENTREPREURSHIP Date/s: September 6 – September 10, 2021

Topic/s Recognize and Understand the Market


Content The learner demonstrates understanding of environment and market in one’s
Standard/s locality/town.
Performance The learner independently creates a business vicinity map reflective of potential market
Standard/s in one’s locality/town.
Learning The learners…
Competency/ies  Describe the unique selling proposition and value proposition that differentiates
one’s product/service from existing products/services;
 Determine who the customers are in terms of:
 Target market;
 Customer requirements; and
 Market size
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  Describe the unique selling proposition and value proposition that
differentiate one’s product/service from existing products/services.

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
 describe and identify the unique selling proposition and value proposition that
differentiates one’s product/service from existing products/services; and
 apply a sample potential value proposition from the most common small business
in the Philippines

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives
Review Previous topic
Pretest :True or False
The learners will identify if the statement is true or not.
Vocabulary Preposition - a suggested scheme or plan of action, especially in a business context.
Imperative - to give commands and orders

Motivation The teacher will ask the learners the following questions?
 If you are planning to have a business, what product do you want to sell?
 Who is target market?

Lesson proper  Discuss the Value Proposition and Unique Selling Proposition
 Show ISO 9901 certification,
which tells you that the product is of international standards.
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Activity  Identify whether Unique Selling Proposition or Value Proposition on one’s


product/service.
Example: Langhap Sarap Example: Unique Selling Proposition
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners if the entrepreneur has already devised a value proposition and unique
selling proposition, do you agree with it? Why? If you don’t agree with it, devised a new
one.
Lesson proper Online Discussion:
 Illustrate a sample potential value proposition from the most common small
businesses in the Philippines by giving situational analysis.
(Aling Tere’s Sari Sari Store)
 Discuss some tips for the entrepreneur on how to create an effective unique
selling proposition to the target customer;
Interaction Day 3
Activity Review the illustration of a sample potential value proposition from the most common
small businesses in the Philippines.(Aling Tere’s Sari Sari Store)
The learners will answer the following questions briefly
1. What are the value proposition and unique selling proposition use by Aling Tere.
2. What is the problem in given situation on Aling Teres Sari-Sari Store ?

Day 4
 Recapping Lessons
 Closure and Generalization

Activity True or False :


Read and analyzed the sentence carefully .Write True if the statement is correct and
False if the statement is wrong.
Integration
Core Values The teacher will ask the learners:

Performance Task  Look around your barangay choose an entrepreneurs who are close to you and
that you are interested with. Cite the reasons why you are very interested with
this business.
 Ask the business owner or the business manager if she or he familiar with the
concepts of value proposition and unique selling proposition. If yes, ask where he
or she learned these concepts. If no, ask the following:
1. Does your business offer value to the customers? What value is this?
2. Does your business offer a standout product/service or a product feature
that other competitors do not offer.

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 6


Subject: ENTREPREURSHIP Date/s: September 13 – September 18, 2021

Topic/s Recognize and Understand the Market


Content The learner demonstrates understanding of environment and market in one’s
Standard/s locality/town.
Performance The learner independently creates a business vicinity map reflective of potential market
Standard/s in one’s locality/town.
Learning The learners…
Competency/ies  Describe the unique selling proposition and value proposition that differentiates
one’s product/service from existing products/services;
 Determine who the customers are in terms of:
 Target market;
 Customer requirements; and
 Market size
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  Determine who the customers are in terms of:
 Target market;
 Customer requirements; and
 Market size

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
 recognize and understand the market;
 Identify the customer through the market size, customer requirements, primary and
secondary target and be familiar with the marketing segmentation; and
 determine and apply a systematic way of calculating market size, customer
requirements, and primary target market.

Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic


Pretest : IDENTIFY ME
The learners will identify the principles described in the following items
Vocabulary Segmentation - each of the parts into which something is or may be divided.
Budding - beginning and showing signs of promise in a particular career or field.
Comprehensive - complete; including all or nearly all elements or aspects of something.
Motivation The teacher will ask the learners the following questions?
 Being an entrepreneur what do think is the market segment that can be considered as a
primary target market of the business?
 What do you think are the major customer requirements of PTM?
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Lesson proper  Discuss the market size


 Discuss the market share computation illustration
 Discuss the customer requirements
Activity Assignment:
Answer the following?
1. In your own opinion, will entrepreneurs still be successful even if they don’t conduct
the “know your customer” process? Why or why not?
2. What do you think are the procedures they follow if they are not following systematic
”know your customer” process?
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners about the assignment you have given yesterday, ask at least 5 students
to answer every question. Recognize all the answers.

Lesson proper Online Discussion:


 Discuss the Primary and Secondary Target Market
 Discuss the market segmentation.

Interaction Day 3
Activity The teacher will ask the learners to give at least 5 products being advertised or promoted on
television. Evaluate each one according to its USP, VP, method of segmentation used,
customer requirements, and who are target customers.

Day 4
 Recapping Lessons
 Closure and Generalization.

Assessment: Long quiz:


Multiple choice

Integration
Core Values The teacher will ask the learners:
 Based on your on opinion, do you think Filipino entrepreneurs apply a systematic way
of calculating market size, customer requirements, and primary target market before
they venture into business?
Performance Imagine your self as an entrepreneur and answer the following;
Task 1. Do you think calculating market size, market share and customer requirements really
matter? Why relate your answer as if you have an existing business.
2. What do you think are the repercussions if the market size, market share, primary
target market and their requirements were not calculated and recognized?

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Philippines

Checked by

TEACHER’S LEARNING GUIDE


SENIOR HIGH SCHOOL DEPARTMENT
ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 7


Subject: ENTREPREURSHIP Date/s: September 20 – September 25, 2021

Topic/s Market Research


Content The learner demonstrates understanding of environment and market in one’s
Standard/s locality/town.
Performance The learner independently creates a business vicinity map reflective of potential market
Standard/s in one’s locality/town.
Learning The learners…
Competency/ies  Describe the unique selling proposition and value proposition that differentiates
one’s product/service from existing products/services;
 Determine who the customers are in terms of:
 Target market;
 Customer requirements; and
 Market size
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  Validate the customer-related concerns through the following:
1. Interview
2. Focus group discussion
3. Observation
4. Survey

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
 identify the four most common methods of collecting data from the target customers
such as interview, focus group discussion,observation and survey;
Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic


Pretest : IDENTIFY ME
The learners will identify the principles described in the following items
Vocabulary Research - the systematic investigation into and study of materials and sources in order to
establish facts and reach new conclusions.
Respondent- replying to something, especially a survey or questionnaire.

Motivation The learners will be given a table and answer the statements honestly. There is no right or wrong
answer. They will indicate their response to the items by putting a check that best corresponds to
their answer. The teacher will collect the answer after the discussion
Lesson  Discuss the Marketing research ( Talking to your Customer)
proper  Discuss the interview and the focus group discussion.
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Activity Go back to the unanswered question during your introduction of this topic.
After answering all the statements, add your score. Refer to the conversion and the verbal
interpretation of your score:
40 – 50 = Very high intention to become an entrepreneur
30 – 39 = High intention to become an entrepreneur
20 – 29 = Average intention to become an entrepreneur
19 & below = Low intention to become an entrepreneur
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners about the difference between structured interview and unstructured
interview.
 What is FGD or Focus Group Discussion.

Lesson Online Discussion:


proper  Discuss about what is observation and give examples.
 Distinguish between tradition and online survey and provide local examples.

Activity Assignment:
The learners will conduct a Focus Group Discussion (FGD) among five of your friends in your
neighborhood who are interested to have their own business in the future. The goal of your
FGD is to generate new business ideas. Ask them what they have observed in the community or
in other places that they have gone to so that they may have prospects on what are the products
being bought or patronized which are not yet offered by other entrepreneurs in our locality.
The learners’ output will be evaluated according to the rubrics:
Creativity - 20 points
Content/ Accuracy - 20 points
Timeliness - 10 points
Total 50 points
Interaction Day 3
Activity READ AND ANSWER
The teacher will provide an interesting overview of the gum business in the Philippines
conducted by Euromonitor International . and tell the learners to read it and answer the guide
questions after.

Day 4
 Recapping Lessons
 Closure and Generalization.

Assessment Long quiz:


: Identification

Integration
Core The teacher will ask the learners:
Values  Have you ever been interviewed or surveyed by your favorite restaurant? How did you
feel when you were being interviewed or surveyed? What question did they ask you why
do you think they asked you those question?
Performanc Conduct a survey among 5 high school students in our school about “Milk Tea”. Use the survey
e Task form below:
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

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TEACHER’S LEARNING GUIDE


Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

SENIOR HIGH SCHOOL DEPARTMENT


ENTREPRENEURSHIP

Teacher’s Name: __ALMA A. CERNA___________ Quarter/Period: 1st Quarter – Week 8


Subject: ENTREPREURSHIP Date/s: September 27 – October 2, 2021

Topic/s Market Research


Content The learner demonstrates understanding of environment and market in one’s
Standard/s locality/town.
Performance The learner independently creates a business vicinity map reflective of potential market
Standard/s in one’s locality/town.
Learning The learners…
Competency/ies  Describe the unique selling proposition and value proposition that differentiates
one’s product/service from existing products/services;
 Determine who the customers are in terms of:
 Target market;
 Customer requirements; and
 Market size
LEARNING At the end of this lesson, the learners will be able to:
OBJECTIVE/S  The Marketing Mix (7P’s) in relation to the business opportunity

DAY 1
Specific At the end of this lesson, the learners will be able to :
Objective/s
 describe the Concept of Marketing Mix;
 identify the seven P’s in the Marketing Mix
Introduction

Routinely Matters:

* Opening Prayer
* Attendance
 Communicating learning objectives

Review Previous topic


Pretest : Find the P’s
Think of words or terms related to the topic that starts with letter “P” and find the words in the
grid horizontally, vertically, or diagonally. Write the Words or Terms on the space provided
and write something about the word using your own words.

Vocabulary Marketing mix is a widely accepted strategic marketing tool that combines the original 4Ps
(product, place, price,promotion) with the additional 3Ps – people,packaging and process.
Bundling – This refers to two or more products or services in one reduced price
Motivation The teacher will ask the learners the following questions?
 Have you ever been interviewed or surveyed by your favorite restaurant? How did you
feel when you were being interviewed or surveyed? What question did they ask you
why do you think they asked you those question? Leave this question unanswered.
Remind the learners that you will ask this question again after you discuss
Lesson proper  Discuss the Marketing research ( Talking to your Customer)
 Discuss the interview and the focus group discussion and give FGD illustration for a
food cart business.

Activity Go back to the unanswered question during your introduction of this topic.
Maryknoll school of sto. Tomas, inc.
8112 Fd. Rd. 3. Sto. Tomas, Davao del Norte
Email: maryknoll.sto.tomas@gmail.com

Ask the learners the following questions .


Have you ever been interviewed or surveyed by your favorite restaurant? How did you feel
when you were being interviewed or surveyed? What question did they ask you why do you
think they asked you those question?
Recognize all the answers from the learners.
Day 2

 Opening Prayer
 Attendance
 Review the previous topic:
 Ask the class about the previous lesson.
 Ask the learners about the difference between structured interview and unstructured
interview.
 What is FGD or Focus Group Discussion.

Lesson proper Online Discussion:


 Discuss about what is observation and give examples.
 Distinguish between tradition and online survey and provide local examples.

Activity Assignment:
Give at least one guideline or consideration in the use of the following data gathering
techniques in market research:
1.Surveys - ___________________________________________________
2.Focus Group Discussion _________________________________________
3.Interviews ____________________________________________________
Interaction Day 3
Activity Answer the following statements honestly. There is no right or wrong answer. Indicate your
response to the items by putting a check that best corresponds to your answer.

Day 4
 Recapping Lessons
 Closure and Generalization.

Assessment: Long quiz:


Multiple choice

Integration
Core Values The teacher will ask the learners:
 Based on your on opinion, do you think Filipino entrepreneurs apply a systematic way
of calculating market size, customer requirements, and primary target market before
they venture into business?
Performance Imagine your self as an entrepreneur and answer the following;
Task 3. Do you think calculating market size, market share and customer requirements really
matter? Why relate your answer as if you have an existing business.
4. What do you think are the repercussions if the market size, market share, primary
target market and their requirements were not calculated and recognized?

References  Batisan, R. (2016). Diwa Learning System Inc. Legaspi Village, Makati City,
Philippines

Checked by

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