Instructional Planning

(The process of systematically planning, developing, evaluating and managing the

instructional process by using principles of teaching and learning - D.O. 42, s. 2016)

Detailed Lesson Plan (DLP) Format

DLP
Learning Area: Grade Level: Quarter: Duration: Date:
No.:
15 TLE-HOUSEHOLD SERVICES 10 1 6O mins. September 18, 2023

1. Learning Competency/ies: Code:

(Taken from the Curriculum Ensure that the product/service has a USP
Guide) TLE_HEHS10EM-Ik-1
Key Concepts / Understandings A unique selling proposition, more commonly referred to as a USP, is the one thing
to be Developed that makes your business better than the competition. It’s a specific benefit that
makes your business stand out when compared to other businesses in your market.

Adapted Cognitive OBJECTIVES

Domain Process Dimensions (D.O.
No. 8, s. 2015)
Knowledge Remembering
The fact or condition of knowing
something with familiarity gained through
experience or association Understanding Define unique selling proposition
Skills Applying
The ability and capacity acquired through
deliberate, systematic, and sustained Analyzing List down the unique selling proposition of a product
effort to smoothly and adaptively carry
complex activities or the ability, coming
from one's knowledge, practice, aptitude, Evaluating
etc., to do something
Creating
Responding to Infer the importance of unique selling proposition in product
Attitude
phenomena development
Show cooperation and respect on group activity regardless of
Values Internalizing Values
gender
2. Content Unique Selling Proposition (USP)
Household Services 10 Learner’s Material pages 37, laptop,
3. Learning Resources power point presentation

4. Procedures
4.1 Introductory Activity Begin with classroom routine:
5 minutes 1. Prayer
2. “3 things that I am Grateful For” (students shall take turns
every day to share 3 things that he/she is grateful for)
3. Checking of attendance
4.2 Activity Begin the lesson by displaying images of well-known products
5 minutes (e.g., smartphones, fast food, clothing brands) and ask students to
identify what makes each product unique.

4.3 Analysis Divide students into small groups and provide each group with an
10 minutes example of a product. Ask each group to analyze the product and
identify its USP.
Group 1 - Group 2 –

Group 3 - Group 4 -

4.4 Abstraction The teacher will discuss the following concept:

 15 minutes
Unique Selling Proposition is the factor or consideration presented
by a seller as the reason that one product or service is different
from and better than that of the competition. Before you can begin
to sell your product or service to your target customers, you have
to sell yourself on it. This is especially important when your
product or service is similar to those around you. USP would
require careful analysis of other businesses' ads and marketing
messages. If you analyze what they say or what they sell, not just
their product or
service characteristics, you can learn a great deal about how
companies distinguish themselves from competitors.
4.5 Application Provide students with a fictional product or service idea (e.g., a
10 minutes new smartphone app, a restaurant concept, a clothing brand).
In small groups, let the students brainstorm potential USPs for the
given idea.
Encourage them to consider factors like innovation, quality, price,
convenience, or unique features.
4.6 Assessment Direction: Read each item carefully. Write only the letter of
7 minutes the correct answer on your answer sheet.
1. What is unique selling proposition?
A. It is the introduction of something new in your product or
service.
B. It is the process of making a new product.
C. It is the collection of reasons why people should buy one’s
product or service.
D. It is the factor or consideration presented by a seller as the
reason that one product or service is different from and better than
that of the competition.
2-4. What is the unique selling proposition of the following
products?

5. Why is unique selling proportion important?

4.7 Assignment Let the students choose a real-world product or service and
5 minutes conduct an analysis to identify its USP.
They should research the product or service and provide evidence
for their chosen USP.
4.8 Concluding Activity Your unique selling proposition is what makes your business
3 minutes different from everyone else in the market.
5. Remarks
6. Reflections
A. No. Of learners who earned 80% in the
C. Did the remedial lessons work? No. Of learners who have caught up with the lesson.
evaluation
B. No. Of learners who require additional
D. No. Of learners who continue to require remediation.
activities for remediation
E. Which of my learning strategies worked well?
Why did these work?
F. What difficulties did I encounter which my
principal or counselor help me solve?
G. What innovation or localized materials did I
use/discover which I wish to share with other
teachers?

Prepared by: Checked by:

AUBREY LYNN JOYOHOY BERNARDITA F. ARIAS
Teacher I School Principal
09696168754 SANTANDER NATIONAL HIGH SCHOOL
aubreylynn.joyohoy@deped.gov.ph Cebu Province