DEPARMENT OF EDUCATION

Division of Cagayan
DIVINE WORD HIGH SCHOOL OF DANA – ILI INC.
Dana-Ili, Abulug, Cagayan Valley 3517
divinewordhighschool.d@gmail.com
School ID: 400331

Fourth Quarterly Summative Examination in ABM 12

in Principles of Marketing

Business Plan and Business Plan Oral Presentation

BUSINESS PLAN RUBRIC
PLAN TITLE DATE

REVIEWEE NAME

RUBRIC SCORE SCORING SCALE TOTAL

Expectations exceeded 4 EXEMPLARY 37-48

Expectations met 3 ACCEPTABLE 25-36

Guidelines met 2 NEEDS IMPROVEMENT 13-24

Guidelines somewhat met 1 INADEQUATE 0-12

Incomplete; Information not available 0

CRITERIA 4 3 2 1 0
EXECUTIVE SUMMARY
Introductory Introductory Introductory Introductory Introductory
Introductory Elements elements were elements were elements were elements were elements were
included and included and included but omitted and/or omitted.
Provides a concise, thorough completed completed contained contained
overview and effectively correctly, correctly, errors. errors.
outlines main points of the including a including an
plan. detailed executive
executive summary.
summary that
thoroughly
summarizes the
business.
BUSINESS DESCRIPTION
An overview of An overview of An overview of An overview of Does not
Business idea is clearly
the company is the company is the company is the company is present at all.
conveyed. Detailed reason for
provided which provided which provided but is not provided.
launch, description of service /
includes includes a large lacking
product offered, company's
vision, mission, focus, and information portion but not significant
value proposition. regarding the all of the pieces of the
reason for requested requested
starting, basic information. information.
activity,
company focus,
goods and/or
services
provided,
primary
customers, and
location.
INDUSTRY ANALYSIS
Identifies industry size, Provides Provides fairly Provides Provides Does not
segments, maturity, trends, complete complete somewhat largely provide
information information complete incomplete information at
and outlook; details regarding regarding information information all.
possibilities, threats, and industry size industry size regarding regarding
potential barriers to entry. and maturity, and maturity, industry size industry size
Comprehensive competitive opportunities & opportunities & and maturity, and maturity,
analysis provided. Target threats in the threats in the opportunities & opportunities &
market and consumer industry, industry, threats in the threats in the
demographics defined. overall outlook overall outlook industry, industry,
Competitive and unique for the for the overall outlook overall outlook
advantages provided. industry, major industry, major for the for the
competitors. competitors. industry, major industry, major
Explains how Explains how competitors. competitors.
proposed proposed Explains how Explains how
product/service product/service proposed proposed
is distinct from is distinct from product/service product/service
others others. is distinct from is distinct from
others. others.
MANAGEMENT PLAN
Defined form of business Form of Form of Form of No form of Does not
ownership, provided business business business business present at all.
reasoning of chosen form. ownership was ownership was ownership was ownership was
Provided organizational chart chosen, chosen and chosen. included in the
with member's names, roles, defined, and defined. Some No explanation plan.
and qualifications. Additional reasoning was explanation of of how things Permits/license
stakeholders and solicited given for the how things will will be done. s/certifications
professional services defined. choice of be omitted. No
ownership. accomplished. explanation of
Thorough methods of
explanation of doing things.
how things will
be
accomplished.
MARKETING PLAN
Marketing of Marketing of Marketing of Marketing of Does not
Overall marketing strategy the business the business the business the business present at all.
clearly conveyed and budget was thoroughly was discussed was partially was partially
provided. Pricing, distribution, discussed including the discussed discussed but
promotion, advertising, media including the identification including some lacked mention
plan, PR, sales, and sales identification of the target but not all of of any specific
management plans provided. of the target market and the following: information.
market and how they will identification
how they will be reached, of the target
be reached, customer needs market and
customer needs and product how they will
and product characteristics, be reached,
characteristics, pricing, customer needs
pricing, distribution, and product
distribution, promotions. characteristics,
promotion. pricing,
distribution,
promotions.
OPERATIONAL PLAN
Human resources, facilities, and Operational Operational Some No operational Does not
technology infrastructure needs strategies and plan reports operational plan reports present at all.
outlined and addressed. concepts were included. plan reports were included.
Logistic and distribution needs discussed. were included.
identified. Implementation Detailed start-
timetables and progress up cost reports
monitoring processes provided. included.
FINANCIAL PLAN
Comprehensive start-up cost Financing Start-up cost Some start-up No start-up cost Does not
report included. Identified strategies and reports cost reports reports were present at all.
possible sources of initial concepts were included. were included. included.
financing. Provided sales discussed.
 forecasts, income Detailed start-
projections, pro-forma up cost reports
financial statements, break- included.
even analysis, and capital
budget.
PRODUCT &/OR SERVICES
Identify and describe all Product/Service Product/Service Product/Service Product/Service Does not
products/Services, explain how mix was clearly mix was clearly mix was mix was present at all.
your products will be discussed and discussed and partially partially
competitive. included a included a discussed and discussed or
complete line complete line seemed to lack some was
of of a complete line omitted.
product/service product/service of Explanation of
offerings and offerings. product/service how your
included Explanation of offerings. products will
reasoning for how your Explanation of be competitive
the selection. products will how your is missing.
Includes be competitive products will
explanation of was unclear. be competitive
how your was missing.
products will
be competitive.
SWOT ANALYSIS
SWOT analysis is presented in Analysis Analysis Analysis Analysis Does not
a manner that is understood identified and identified the identified the failed to present at all.
well by the reviewer and was described the strengths, strengths, address at
presented in detail. strengths, weaknesses, weaknesses, least one
weaknesses, opportunities, opportunities, aspect of
opportunities, and and SWOT.
and challenges. challenges.
challenges. Personal and
Personal and business
business strengths and
strengths and weaknesses
weaknesses were
were considered.
considered.
DETAIL
Presentation was presented in Plan was Plan was Business Business plan Does not
full details and all parts was presented in generally plan was was somewhat present at all.
delivered accurately. great detail presented in presented lacking in
and it was great detail in some detail and
consistently and appeared detail with seemed to
obvious there to have great some lack much
was great thought thought thought
thought behind behind it. behind it. behind it.
it.
PROFESSIONALISM
The business plan is well- Plan had no Plan had few Plan was Plan was Does not
organized and was done spelling or spelling or disorganized disorganized present at all.
professionally. grammatical grammatical and had some and/or had
errors. errors. spelling many spelling
or grammatical or grammatical
errors. errors.
EFFECTIVENESS
The presentation is effectively Plan was Plan was Plan Plan lacked Does not
executed and was able to highly effective in described overall present at all.
persuade the support of the effective in describing the the effectiveness,
reviewers. describing business and business as it failed to
the business its operations, and its describe
and its as well as operations, business or
operations, garnering but didn’t garner
as well as some garner much support.
 eliciting support. support.
support.
COLUMN TOTALS
TOTAL SCORE

Prepared by:

Mark Joseph D. Manaligod, LPT

Subject-Teacher

Checked by:

Johnny S. Alejandro, LPT

Academic Coordinator

Approved by:

Jay-Ar V. Andres, LPT

School Principal