LEAFLET

BROSURE
PAMPHLET
Definition, purpose, generic and
language structure
Bahasa Inggris Lintas Minat SMAN
55 Jakarta
 01
Definition and Purpose
What is the difference between Leaflet,
Pamphlet dan Brosure?
 Do You Know what are Leaflet, Pamphlet, and Brochure?
Leaflet
Leaflet is a sheet of paper
with two folds (half-fold) or
three folds (tri-fold) which
contains information about a
product, event, or service
without bookkeeping. Leaflet
usually doesn’t show the
details and directly tell the
reader about the content
inside it generally.
Pamphlet
Pamphlet is a sheet of paper
similar to a leaflet but with more
folds up to four fold without
bookkeeping or cover. Pamphlet
contain a general information
about a product, event, or
service with a additional content
as a promotion tools. Additional
content in pamphlet usually a
education content to persuade
reader
Brochure
Brochure is a single set of
paper without fold that is
formed into a binding and has a
cover at front of it. Brochure
contain a detail information
including 5W + 1H with a
additional content inside it.
Brochure have a many picture
dan content to make it
interesting as possible.
Then what are the purpose of Leaflet,
Pamphlet, and Brochure?
To promote the
content inside it

Leaflet Pamphlet Brochure

To give a general
To give a general
information about the To give a detail information
information about the main
content and persuade the about the main content with
content with additional
reader to do as the content additional content as promotion
information as promotion
in it
 Generic
Structure
How to make one of these thing correctly? 02
What should be in a Leaflet, Pamphlet, and Brochure?
Leaflet
• Title: the name of content that
offered in there.
• Contain: the general
information given about the
content
• Contact person: name,
address, or phone
number
• Specific text: leaflet usually
succinct in
languange and eye-catching in
design, and usually using a
headlines.
Pamphlet
• Title: the name of content that
offered in there.
• Contain: the general
information given about the
content
• Contact person: name,
address, or phone
number
• Additional information : The
education information that
aims to attract the interest of
the reader which doesn’t have
a similar connection with the
main content.
Brochure
• Cover : the front page that
contain the picture of content and
title
• Title: the name of content that
offered in there.
• Contain: the detail information
given about the content (5W+1H)
• Contact person: name, address,
email, or phone
number
• Additional information : the
information that use to make the
brochure more interesting for
reader.
 Language
Features
How can these thing can be so persuaded?
How to make the readers interest to
Leaflet, Pamphlet, and Brochure?

Use short, concise,

Use command
Use persuasive and clear
sentence
sentences sentences

Use large sentences as the

Use interactive opening to give a general
More focus on language to gain description about the
graphic design interest from the content (headline)
readers
Example
Leaflet Pamphlet Broschure