Leaflet

• Background
Communication is an important tool in the course of a life. In the current era of
globalization, there are many communication media that have been circulating,
including Leaflets . Leaflet is a sheet of paper containing writing print about
something problem special for something target and specific goals with short, concise,
easy-to-understand sentences and clear pictures simple. Leaflets are used for various
things, such as introducing products, as mini catalogs or mini booklets , company
profiles, and so on. Leaflets are used to provide brief information about something
problem, for example description processing water in level House stairs, a description
of diarrhea and its prevention , etc. Leaflets can be given or distributed during
meetings such as FGD meetings, Posyandu meetings, home visits, and so on. Leaflets
can be made yourself with simple propagation as in photocopy .

• Leaflet Definition
Is a means of short publication in the form of paper leaflets and small in size.
Usually this paper leaflet contains information on something that needs to be
disseminated to the general public. In general, leaflets consist of 200 to 400 characters
or letters that are arranged and accompanied by pictures to support the contents of the
leaflet .

• Leaflet Function
Apart from being a print promotion media, there are several other leaflet
functions , namely:
1. As a Promotional Tool
As a promotional tool, the main function of leaflets is to promote a product, service,
business, and an activity or event to be held to target consumers .

By distributing these leaflets , the target consumers will know more about the
business or activity to be carried out. This is an effective way of doing promotions
because paper flyers are easy to carry around .
 2. As an Informative Tool
Leaflets also function as an informative means or disseminator of information about a
service, business, event, or other so that information can be known by many people.

Can also be used as a signpost or floor plan. All contain about providing the
information needed according to what we need .

The following is some general information that is usually listed in leaflets , including:

 Brand or business name, it can also be the name of the activity

 The services or products offered are accompanied by a brief
explanation.
 The advantages of the service or product offered
 How to order the service or product
 The contact number that can be contacted from the party concerned in
the leaflet

3. As a Means of Identification
In this third function, the leaflet serves to introduce the company from the logo
contained in the leaflet . So the general public can easily identify the company that
distributes the leaflet the. Function This leaflet is usually used by hospitals or
police offices which contains important information such as telephone numbers
and addresses of government agencies.

It could also be by creating a design that signifies the characteristics or identity of a

company by giving colors or graphic elements that match the other promotional tools
they have.

4. As a Brief Company Profile

Company profiles are not only included in the company profile , but leaflets can also
be used for this. Although leaflets can't be like company profiles , which are clearer,
detailed, larger, and thicker in size.
The company profile contained in the leaflet is printed more concisely so that it is
easy to carry anywhere by the target consumer. So, potential customers can easily
contact when really necessary. Especially if the leaflet is saved.

5. As an Economical Promotion Tool

Leaflets are print promotional media that do not cost much to print. The same goes for
brochures and flyers . Especially when compared to advertising in mass media or
digital media.

• Features Leaflet

To be able to distinguish leaflets from other promotional media, the author will give the
characteristics of leaflets . Here are its characteristics:
  Contains information in short, concise and clear language
 The contents of the information in general are:
1. Logo
2. A product or a company
3. Address
4. Listed programs

 In the form of sheets that have a small size, and can be folded but some are not folded
 Printed on both sides of the paper, and the design can adjust the crease
 Usually consists of 200 to 400 words
 The pictures are in accordance with the information provided
 Bright color display, the goal is to attract attention
 In general, have a size of 20-30 cm

• Differences between Leaflets and Brochures, Pamphlets and Banners

Here are the differences between brochures, leaflets , pamphlets and banners .

1. Brochure: has a size which starts from one page of folio paper that can be A4 size
which can be folded.
2. Leaflet : has a paper size where very small. At first glance it will look like a
pamphlet but has a size which is smaller than a pamphlet.
3. Pamphlets: have a size which starts from one page of folio/A4 paper and also does
not have a fold without a binding which is usually done on two-sided printing.
4. Banner : has a larger size than a poster, generally two to four times larger than a
poster. Usually the poster is located in a place that has a stand to be seen, usually
it will be in a service room for the public.
In conclusion, Brochure aims to promote or sell the goods of the company. While
pamphlets are more directed as a form of informing or protesting against something,
Banners are promotional media that contain messages to introduce or offer,
So the Leaflet aims to provide brief information about a company or an entity as a
brief profile of a business.

• Leaflet Purpose
 The purpose of using leaflets is not only limited as a promotional tool, but also has
several other important purposes, such as:

 As a promotional medium for a business, service, product or activity to be held.

 To disseminate information from a business or event so that the information can be
known by many people. Information contained in leaflets such as: 1) Name/ brand of
business or name of activity; 2) Products and services offered; 3) The advantages of
the product or service; 4) How to order; and 5) Contacts that can be contacted by the
reader.
 With a creative and attractive design, it makes it easier for readers to remember the
name or brand that is being offered. Leaflets are used as information about the
identity of the company or brand that is being offered.
 Providing information related to a brief profile of a business entity is also one of the
purposes of using this leaflet . That way, readers can contact your company when they
need a product or service from that company.
 Finally, the purpose of using leaflets is to reduce the cost burden used in the
promotion process.

• How to Make Leafleat

How to make leaflets can use various applications, such as Microsoft Word,
PowerPoint, Canva , etc. Before that, the things that must be considered in making
leaflets are:

 Define the purpose and theme of the leaflet . The purpose of making leaflets
varies depending on the theme. For example, with a health theme, the goal
is usually to provide instructions and invite readers to adopt a healthy
lifestyle, or an educational theme that aims to convey broad knowledge.
 Determine the goals to be achieved such as, to whom the leaflet will be
distributed. For example , leaflets related to parenting , so the intended
target is mothers who have children. Usually this leaflet will be distributed
after the Posyandu counseling event.
 Determine the main content and brief main ideas to be conveyed in the
contents of the leaflet .
 Collect the subject to be delivered.
 Presents an overview or outline of how to present the information, including
the form or font of the text, the design of the image, and its layout.
 Create a leaflet concept .
 Carry out tests or trials in accordance with the objectives of the leaflet . The
sample leaflet about parenting was tested and shown to several samples of
mothers whether they could understand the information conveyed in the
leaflet .
 Improve concepts that need to be revised and make illustrations according to
the content.
The content in the leaflet must be well understood by the reader. Therefore, leaflets
must pay attention to the principles of compiling information or messages as stated
by Jalaludin Rakhmat, namely:

 Attention (interesting), meaning that the information conveyed must

provide attention (attention) to the reader.
 Need (needs), meaning that it must meet the needs of the reader.
  Satisfaction , meaning that the delivery must be clear and understandable
by the reader.
 Visualization (visualization), meaning that it must be able to provide an
image that is in accordance with the reader's mind. Therefore, the leaflet
requires an image design.
 Action (action), meaning that it can encourage the reader to take an action
after reading the leaflet . Example of a leaflet about global warming, which
aims to make readers more environmentally friendly and save energy
sources.

• Conclusion

Leaflets are small folded sheets of paper containing a printed message for
distribution to the public as information about problem special for something target
and goals certain with sentences that are short, dense, easy to understand and simple
pictures. Leaflets are used for various things, for example introduce products, as mini
catalogs or mini booklets , company profiles, and so on. Leaflets can be provided or
spread on during meetings conducted such as Posyandu meetings, home visits, and
others.