BSBMKG417 Apply marketing communication across a convergent industry

Assessment Task 3

Practical Assessment Feedback Cover Sheet

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Unit Code And Name: BSBMKG417 Apply marketing communication across a convergent industry

Assessment: Practical Assessment Task 3

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Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 1 of 7
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

ASSESSMENT COVER SHEET

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ASSESSMENT Practical Assessment Task 3

UNIT CODE AND TITLE: BSBMKG417 Apply marketing communication across a divergent industry

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and I am submitting all documents required to complete this Assessment.
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am aware that my assessor will not assess work that cannot be clearly identified and may request
the work be resubmitted according to the correct process.
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Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 2 of 7
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

Apply convergent marketing communications

Performance objective
You will demonstrate skills and knowledge required to apply convergent marketing communications.

Assessment description
In response to a simulated business scenario, you will plan implementation of marketing communication
tools. Students will engage industry and technical expertise to assist in implementing tools. Students will
then pilot the implementation. Finally, students will prepare a written reflection on their pilot
implementation and networking activities.

Procedure
1. Read the following scenario.

You represent an agency developing a campaign for a client organisation (agreed with your
assessor). You have developed a suite of convergent tools to be applied in a divergent media
environment (Assessment Task 2). You will now, in consultation with experts and networks, need to
plan and implement a pilot of (or demo the implementation of) the tools and techniques you have
developed in order to gain the client’s approval for full implementation.

2. Meet with your Assessor to agree on a suitable workplace or organisation to use as the basis of this
task. Discuss potential, realistic campaign scenarios, and to agree on timeframes for completion of
this assessment task (if you haven’t already done so for Assessment Task 2).
Note: A suitable workplace is a real or simulated workplace in which you have access to relevant
information – e.g. marketing plans and strategies, policies and procedures, budgets – that will allow
you to sufficiently determine client needs regarding possible campaigns utilising convergent
marketing tools and techniques.
3. Consult with at least two relevant experts or networks in order to plan and schedule a pilot
implementation of the tools and techniques you have researched and developed.
a. Select and use appropriate conventions and protocols when communicating with internal and
external parties to seek or share information.
b. Work positively with those from other disciplines to achieved desired outcomes for
organisation and clients.
Note: Ensure you note details of your interactions to include in your written reflection.
4. Using the advice you have received, complete implementation planning for the pilot. Ensure you
include in your plan:
a. marketing objectives or goals relevant to the agreed organisation and campaign
b. several activities or steps required to pilot or demo (for the assessor) the customer experience
of engaging with the convergent tools or techniques (including people and resources as
relevant). Show your ability to plan a seamless customer journey. Plan the establishment of
channels in the pilot to empower and respond rapidly to customer perspectives
c. at least one monitoring activity to check the implementation against the relevant objectives.
Note: Use the template provided in Appendix 1.

Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 3 of 7
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

5. Arrange with your assessor to pilot the convergent tools demonstrating the establishment of channels
in the pilot to empower customers and respond rapidly to customer perspectives.
Note: You may simply need to provide URLs, login details, etc. for the assessor or arrange a
presentation to demo your tools, depending on the nature of the tools and techniques and the
customer experience you have designed.
6. Deliver the pilot.
7. Prepare a short (1-page) written reflection to:
a. describe your networking activities and oral communication and interaction skills you deployed
b. describe outcomes of the pilot and possible improvements.
8. Submit your implementation plan and written reflection within the agreed timeframe and in
accordance with the specifications below.

Specifications
You must:
● participate in, or arrange, pilot of tools and techniques for assessor
● submit:
○ implementation plan for the pilot (Appendix 1)
○ written reflection.
Your assessor will be looking for demonstrated evidence of the following foundation skills:
● reading skills to interpret and apply marketing plans and relevant policies
● writing skills to plan implementation of pilot
● oral communication skills to present information and seek advice using language appropriate to
audience
● interaction skills to:
○ select and use appropriate strategies when communicating with internal and external parties
to seek or share information
○ work positively with others to achieved desired outcomes for organisation and clients
● work skills for applying convergent marketing communications to:
○ plan and organise tasks and activities that ensure compliance with organisational policies and
procedures, and legislative requirements
○ sequence and schedule complex activities, monitor implementation, and manage relevant
communication
○ evaluate outcomes of pilot to identify opportunities for improvement
○ use and manipulate digital technology to demonstrate real-world implementation of
convergent marketing tools and techniques.

Adjustment for distance-based learners

● No adjustment to the procedure is required.
● The pilot may be delivered or presented via teleconferencing tools, or delivered asynchronously to
the assessor.
● Documentation may be submitted electronically.

Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 4 of 7
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

Appendix 1: Implementation plan

Relevant marketing objectives and goals Relevant organisational documentation (e.g. marketing plan, policy)

Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 5 of 7
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

Plan

Activity, including description, rationale and relevant policy Timeframe Resources Responsible

Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 6 of 7
BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 3

Monitoring success of convergent marketing activities

Objective How measured When measured/by whom?

Document Name: BSBMKG417 Assessment Task 3 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 7 of 7