SEMI DETAILED 4A’S LESSON PLAN IN ENTREPRENEURSHIP

CONTENT STANDARD: The learner demonstrates understanding of environment and

market in one’s locality/town.

PERFORMANCE STANDARD: The learner independently creates a business vicinity map

reflective of potential market in one’s locality/own.

I. LEARNING COMPETENCY/OBJECTIVES:
1. Describe the Marketing Mix (7Ps) in relation to the business opportunity.
2. Initiate on how to do the market research.
3. Develop a brand name
II. SUBJECT MATTER
A. Topic: CHAPTER 3 KNOW YOUR MARKET
B. Reference: K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL-APPLIED TRACK SUBJECT
ENTREPRENEURSHIP 12
Code: CS_EP11/12ENTREP-0h-j10
CS_EP11/12ENTREP-0h-j11
C. Materials:
Laptop Books
Internet
Chalk
Blackboard

III. STRATEGIES
A. Preparatory Activities
 Checking of Classroom Cleanliness
 Opening Prayer
 Checking of Attendance
 Review/Recall the previous lesson

B. Motivation

The teacher will write a jumbled letters to form words. Let them do the task.

Guide Questions:

1. What can you say about what you did a while ago?

2. How do you able to arrange the letters? What drives you to do so? Why?

C. Lesson Proper
Discuss the following topics;

 Marketing Research-is defined as any technique or set of practices that companies use
to collect information to understand their target market better.
- examines customers behavior and trends in the economy to help
business to develop and fine- tune its business idea and strategy.
 Getting the Marketing mix
 Activity
Group Activity (MATCH ME!)
The students will be given strips of paper with definitions. Students will match the
meanings from the words they had arranged.
Analysis
Guide Questions:
 How do you find the activity?
 Why is it important to know the market research?

Abstraction
 What have you learned?
 How will you do the unique selling proposition?
Application
Activity 2. “ROLE PLAYING”
Group the students into three; Let them play the role on how to do the unique selling
proposition and value proposition. The group who can do the best in playing their role
will get the highest score.

IV- EVALUATION/ASSESSMENT
Directions: Identify the following questions below. Write your answer on the space provided
before each item.

________1. Created by fulfilling deep desires and solving deep problems.

________2. The factor or consideration presented by a seller as the reason that one product or
service is different from and better than that of the competitions.

________3. Clearly sets you apart from your competition, positioning you the more logical
choice.

________4. It is a proposal or offer suggested for acceptance.

________5. An analysis or statement of the combination of good and services offered by a

company to its customer in exchange for payment.

ANSWER KEY:
1. Value 4. Proposition
2. Unique Selling Proposition (USP) 5. Value Proposition
3. Unique

V- AGREEMENT
 Make a business vicinity map of your own potential market.
 Research about what is marketing.

Prepared by:

NERIE SHEILLA C. GERALDINO

Subject Teacher CHECKED BY:
 MARITES T. PENERA, PhD
Assistant Principal for Instructional Supervision