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TLE–IA-EIM
Quarter 1 – Module 4 (Week 7 to 8)
Environment and Market (EM) – Part 3
EIM – Grade 9/10
Alternative Delivery Mode
Quarter 1 – Module 4: Environment and Market (EM) – Part 3
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Arnold B. Bad-an
Editors: Howel Jay M. Caluyo; Mark Dave M. Vendiola
Reviewers: Dennis S. Calinao; Gemuel C. Ibero; Howel Jay M. Caluyo;
Alden B. Deguit; Mark Dave M. Vendiola
Typesetter: Alden B. Deguit
Layout Artist: Alden B. Deguit
Management Team: Senen Priscillo P. Paulin, CESO V Rosela R. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel S. Rasid
Adolf P. Aguilar, Ed.D., TM Elmar L. Cabrera
Nilita R. Ragay, Ed.D.
Antonio B. Baguio Jr., Ed.D.

Printed in the Philippines by ________________________

Department of Education –Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph
 9/10

TLE-IA-EIM
Quarter 1 – Module 4 (Week 7 to 8)
Environment and Market (EM) –
Part 3
 What I Need to Know

In this module, you will learn more about environment and market related to
Electrical Installation and Maintenance. As learners who aspire to start a business
need to explore the economic, cultural and social conditions prevailing in your town
/municipality. Identifying the needs of the community, its resources, available raw
materials, skills, and appropriate technology can help entrepreneur in seizing
business opportunities. Moreover, to be a successful in any kinds of business
venture, potential entrepreneurs should always look closely at the environment and
market. You should always be watchful on the existing opportunities and
constraints as well as spirited enough to take calculated risks. The opportunities in
the business environment are those factors that provide possibilities for a business
to expand and make more profits. Constraints, on the other hand, are those factors
that limit the business to grow, hence reduce the chance of generating profit. One
of the best ways to evaluate the opportunities and constraints is to conduct
Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis.

Opportunities and threats exist in the external environment. Opportunities

relate to the market, to the development of new technologies, and external factors
such as government policies, climate, and trends. Threats relate to what the
competition is doing as well as legal and other constraints.

Now that you have read some important considerations to look into to be
successful in any business, you are now ready to explore more about the
environment and market.

After going through this module, you are expected to:

1. Identify the benefits of having a good brand in your product or service;
2. Enumerate recognizable brand and criteria for developing a brand in your town;
and

3. Generate a clear appealing product brand of your product or service.

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 What I Know

Let us determine how much you already know about branding the products
in environment and market by answering the questions below. Use your notebook
for your answers.

A. Directions: Read, analyze and understand each questions or statements

carefully for each item. Write the letter of your answer in your notebook.

1. It is a marketing practice of creating name, symbol or design that identify and

differentiate them from other products/services.
A. Business idea C. Product conceptualization
B. Branding D. Finding value
2. What is the best example of good characteristics of a brand name?
A. Adidas C. General Electric
B. Sony D. All of the choices
3. This a meaningful, unforgettable, and easy statement that captures the essence
of your brand.
A. Develop a tagline C. SWOT Analysis
B. Be consistent D. WOTS Analysis

B. Write at least four (4) features of a good product brands.

1. _____________________
2. _____________________
3. _____________________
4. _____________________

Lesson

1 Product Branding

Branding is a marketing practice of creating name, symbol or design that

identify and differentiate them from other products/services. It is also a promise to
your customers. It tells them what they can expect from your products/services.
Your brand is derived from who you are, who you want to be and what people
perceive you to be.

Branding is one of the most important aspects in any business. An effective

brand strategy gives you a major edge in increasingly competitive markets.

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 What’s In

In the previous lesson, we’d embarked on identifying business opportunities;

you eventually seen that there are many possibilities that are available for you. It is
very unlikely that you will have enough resources to pursue all of them at once.

Now, we are going to have marketing practice in which a company creates a

name, symbol or design that is easily identifiable as belonging to the company. This
helps to identify a product and distinguish it from other products and services.
Branding is important because not only is it what makes a memorable impression
on consumers but it allows your customers and clients to know what to expect
from your company. It is a way of distinguishing yourself from the competitors and
clarifying what it is you offer that makes you the better choice. Your brand is built
to be a true representation of who you are as a business, and how you wish to be
perceived.

Notes to the Teacher

Let the learners to read and understand the learning objectives.
Before going through this module, answer the questions in What I
Know and refer to the answer key for corrections. Do the different
tasks: What’s New, What’s More, What I have Learned, What I can DO,
and the additional activities. Finally, answer the assessment and refer
to the answer key for correction. After doing all the tasks, the teacher
will inform the learner for his/her progress.

What’s New

Task 1

Directions: Identify what should be the possible brand of the picture below. Select
the best answer in the choices listed in the table below. Write your answer in your
activity notebook.

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 MaxiFlex Stanley Nike

Titus Koten Condura

Samsung Fossil

1. = ___________________________________

2. = ___________________________________

3. = __________________________________

4. = ___________________________________

5. = __________________________________

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 What is It

The features of a good product brand are as follows:

• Delivers the message clearly;

• Confirms your credibility;
• Connects your target prospects emotionally;
• Motivates the buyer; and
• Concretizes user loyalty.

Here are some simple tips to publicize your brand:

• Develop a tagline. Write a meaningful, unforgettable, and easy statement

that captures the essence of your brand.
• Get a great logo. Create a logo suitable to your business and is consistent
with your tagline. Place it in any strategic location visible to the possible
consumers.
• Write down your brand messaging. Select key messages you want to
communicate about your brand with the consumers.
• Be true to your brand. Deliver your brand promise.
• Be consistent. Be reliable and consistent every time.

Characteristics of a Good Brand Name

• The name should describe the product’s benefits and uses

• The name should convey what the product does for the consumer or how it
works.
Example: The name Jiffy Lube gives consumers the impression that
their motor oil will be changed quickly, which benefits them by saving
time.
• The name should be easy to read, pronounce, and remember
• Makes the product easy to recognize
• Effective names are often brief
Example: General Electric, Adidas, Sony

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 Importance of Brands in Product Planning

• To build product recognition and customer loyalty

• To ensures quality and consistency
• To capitalize on brand exposure

Sample Types of Logo

What’s More

Task 2: Extra Readings and Video viewing

Direction: Deepen your understanding of the lesson by performing the following

tasks:

1. Browse the internet and view the topics related to:

A. Benefits of a good brand
B. Ways on developing a brand

2. Prepare a short narrative report about the aforementioned topics. You may
highlight the “aspects” that intensify your knowledge of product branding. Use
short size bond paper for your output.

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 What I Have Learned

Task 3:

Directions: In order to firm up your understanding of the topic previously

presented, you will be tasked to fill-in the table below with appropriate needed
information. Use your activity notebook for your answer.

Four (4) Examples of a Three (3) Importance of Brands in

Characteristics of a Good Brand Product Planning
Name

1. 1.

2. 2.

3. 3.

4.

What I Can Do

Task 4: Making My Own Logo

Directions: Using the box provided, draw a logo that you will use in your business,
likewise, provide a simple narrative to describe your logo and its relevance to your
proposed business. Use short size bond paper for your output. You can browse in
the internet for additional tips in making the logo.

Procedures:
1. Required Information. Your corporate identity must incorporate an
understanding of colour theory, incorporate the history of your name, your
favourite colour, and something that best defines you.
2. Brainstorming. Using paper in your notebook list ideas, and at
least 5 preliminary drawings of your LOGO.
3. Working Compositions and Final Logo. After you have worked on preliminary
sketches and ideas based on the issues and objectives of Step 1, pair down these
ideas to 2 workable “comps” which you will develop further.
4. Final Logo Design. Consult with the teacher for advice on your design and modify
accordingly.

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 Logo

Logo

Tagline

Scoring Rubrics:

Descriptions Points Teachers Score

Creativity 30

Design 30

Originality 20

Neatness 20

Total 100

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 Assessment

A. Directions: Identify what is being described in the statement. Get your answers
in box provided below. Write your answers in your activity notebook.

Develop a tagline Get a great logo Write down your brand messaging

Be true to your brand Be consistent Concretizes user loyalty

Capitalize on brand exposure Makes the product easy to recognize

Text-based Symbol only Text and symbol

1. Be reliable and consistent every time.

2. Create a logo suitable to your business and is consistent with your tagline. Place
it in any strategic location visible to the possible consumers.

3. Write a meaningful, unforgettable, and easy statement that captures the essence
of your brand.

4. It is one of the characteristics of a good brand name.

5. Deliver your brand promise.

6. Select key messages you want to communicate about your brand with the
consumers.

7. It is one of the features of a good product brand.

8. It is one of the importance of brand in product planning.

9. The design uses a graphic or image.

10. Can be full name or an abbreviation to compliment the symbol.

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 Additional Activities

Task 5: Logo Identification

Directions: Identify what type of logo (text-based, symbol only, test and symbol) are
the images below. Write your answers in your activity notebook.

1. 2.

3. 4.

5. 6.

7. 8.

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 11
What’s New
1. Nike
2. Koten
3. Stanley
4. Titus
5. MaxiFlex
What I Know Additional activity Assessment
1. B 1. Text and symbol 1. Be consistent
2. D 2. Text and symbol 2. Get a great logo
3. A 3. Text-based 3. Develop a tagline
4. Text-based 4. Makes the product
5. Symbol only easy to recognized
• Delivers the message 6. Text and symbol 5. Be true to your
clearly 7. Text and symbol brand
• Confirms your 8. Text and symbol 6. Write down your
credibility brand messaging
• Connects your target 7. Concretizes loyalty
prospects and 8. Capitalize on brand
emotional exposure
• Motivates the buyer 9. Symbol only
• Concretizes user 10. Text and symbol
loyalty
Answer Key
References
Cabusora, Roman A. and Cueto, Marino C. Electrical Installation and Maintenance;
Prinpia Co., Ltd.
2014

https://www.shopify.com.ph/retail/what-is-product-branding-and-why-its-essential-
in-retail

https://www.google.com/search?q=environment+and+market+(em)+ppt&tbm

https://www.google.com/search?q=PRODUCT+DEVELOPMENT+environment+and+
market+(em)+ppt&tbm

https://www.slideshare.net/eivyportuguez/environment-and-market-111131542

https://searchcio.techtarget.com/definition/product-development-or-new-product-
development-NPD

https://searchcio.techtarget.com/definition/product-development-or-new-product-
development-NPD

https://www.brandingmag.com/2015/10/14/what-is-branding-and-why-is-it-
important-for-your-business/

https://businesscentre.yp.ca/-/4-steps-to-building-a-successful-brand

https://ph.rs-online.com/web/p/screwdriver-sets/1252105/

https://www.cleanpng.com/free/circuit-breaker.html

http://clipart-library.com/pictures-of-cartoon-shoes.html

https://slideplayer.com/slide/6917155/

https://edex.adobe.com/resource/11059216

https://www.scribd.com/document/322982376/Portfolio-Logo-Rubric
For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net