SHS

Entrepreneurship
Quarter 2: Module 2
Entrepreneurship
Grade 11/12 Quarter 2: Module 2
Edition, 2020

Copyright © 2020
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form without written
permission from the copyright owners.

Development Team of the Module

Author: Janice D. Florendo, T-I

Editor: SDO La Union, Learning Resource Quality Assurance Team

Illustrator: Ernesto F. Ramos Jr., P II

Management Team:

Atty. Donato D. Balderas, Jr.

Schools Division Superintendent

Vivian Luz S. Pagatpatan, Ph.D

Assistant Schools Division Superintendent

German E. Flora, Ph.D, CID Chief

Virgilio C. Boado, Ph.D, EPS in Charge of LRMS

Lorna O. Gaspar, EPS in Charge of ABM

Michael Jason D. Morales, PDO II

Claire P. Toluyen, Librarian II

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Entrepreneurship
Quarter 2: Module 2

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 Target

There are questions that the proprietor/owner of the business asks himself
enormously. What will be the products or services should he/she offer? Should
he/she offer a new product or services or just a newly improved one? What would
be the factors taking into consideration to come up with a right product for the
right market? Questions that lingered into the mind of a businessman whether a
new or a well-acclaimed business tycoon.

A successful new product (products and services) coils from the merging of
the creative mind, the technical mind, and the business mind. All the three come
together in the entrepreneurial mind.

In your previous lesson, you learned about the four M’s of operation in
relation to business opportunities. Now let’s start making the right
products/services that will suit the potential market by making its description,
prototype, and testing the prototype if it is acceptable in the marketplace.

This learning material will focus on developing a product description,

creating a prototype and the testing the prototype if it is suitable in the market.

After going through this module, you are expected to:

1. Develop a product description;

2. Create a prototype;

3. Test the prototype; (CS_EP11/12ENTREP-oh-j-12)

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 Jumpstart

Activity 1
Directions: Read the concepts about entrepreneurial mind and understand it in
relation to product development.

A successful new products come up from the convergence of the three mind
namely; the creative mind, the technical mind, and the business mind. All
three mind together comprises the entrepreneurial mind.

The creative mind conceptualizes and designs a product that consumers

find some use for. It also produces products that are pleasing to see, touch, hear,
and taste. This product also creates emotional attachment to the consumers and
sometimes becomes an important personal expression.

The technical mind is the technology originator. Although it comprises the

entrepreneurial mind this is not necessarily in an entrepreneur to have it but this
drive him /her to convert new learning into highly serviceable and operational.
The technical mind is also a technology adapter. He uses an old learning merging
it with a new one to come up with a successful human endeavor. It also called a
technology renderer. He/she resolves to make a new product for the product
creator by shaping or reshaping the technical designs of the new product. In this
the values of being creative, resourceful, and innovative are being manifested by
an entrepreneur.

The business mind connects the potential of the new products by creating
a market for them. It also manages the internal and external environment of the
products. The business mind turns the purpose and passion into profit. It also
creates customers and exchange of values.

Direction: Choose your answer from the given choices. Write your answer in a
separate sheet of paper. Write the letter only.

1. Which of the following essential characteristics of entrepreneurial mind see

things differently?
A. Creativity C. Passion
B. Innovative D. Resourceful

2. It brings the products (product or services) from the prototype stage to

production and eventually to the potential market.
A. Business mind C. Technical mind
B. Creative mind D. All of the choices

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 3. Which entrepreneurial mind conceptualizes and design products to capture
the sensory system of human being?
A. Business mind C. Technical mind
B. Creative mind D. All of the choices

4. Which of the following best described creative mind?

A. Employment of technology to arrive at a reconfigure design.
B. Conversion of prototype into production stage and finally distribution to
its market.
C. See and use products aside from its basic function.
D. All of the above

5. A common eyeglass is used as a reading glass only. However due to

demand of consumer the product description and design is being
reconfigure through a technology to come up with a progressive eyeglass
not just for reading but for three capable uses. What entrepreneurial mind
is being manifested in the situation?
A. Business mind C. Technical mind
B. Creative mind D. All of the choices

Discover

What would be the right product for the right market? Question that should
be addressed by entrepreneur to attain the business mission, visions, goals and
objectives. After making an assessment of competing products, the entrepreneur
then conceptualizes his/her own product. A concept is an idealized perception of
the product or service to be offered to the potential market.

Product development is a taxing task for an entrepreneur. Different

knowledge should be learned and do to come up with a perfect product suitable for
a marketplace. We will be dealing with product descriptions, making prototype, and
testing the prototype generated product if it is acceptable with the market an
entrepreneur had chosen.

DEVELOPING A PRODUCT DESCRIPTION

A Product Descriptions is a marketing strategy that explains what a product
is and why’s consumer will buy it. The very purpose and objective of the such is to
provide information such as features and benefits to wide range of consumer to
attract them and compelled them to buy. Product Descriptions should be created
as part of the planning stage and before plan will be completed. This is common
mistake of entrepreneur wherein product description is not being done all
throughout the planning stage. It is not always possible that a Product

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Descriptions can be done at conception stage in each product and therefore, can be
created or updated within the boundary stage processes.

A Product Descriptions is used to:

1. Understand the purpose of the product, its function, and benefits.

2. State who will use the product and how will be used.
3. Identify level of the Quality required of the product so the product will be
usable. (Should be fit to the purpose)
4. Express the skills required to produce the product, to review and approve
the same.

Writing an Effective Product Descriptions

A Product Descriptions is basically written in each products to facilitate easy

recognition and identification of usefulness of a product. Here are some things to
consider in making a Product Descriptions. Remember that a quality information
form part of an effective description.

1. Know your target market. This is the first step to consider in writing your
descriptions, know your market. From here you would be able to reach
which features that would be enticing to your potential buyers. The
personality of your buyers plays a huge role in making this description.
Thus, helping you understand which will be the appropriate description to
be valuable to your buyers.

2. Focus on the Product Benefits. Business owners are really excited to share
the features of their products, however, not all are excited to such. The
buyers are determined to know the benefits that the product offers not the
ordinary or the extravagant features of it. The buyer focuses on product
benefits which talks about how the products will improve their life rather
than the products features which talks about technical information of the
product only.

3. Tell the Full Story. A good product description is a tell all story. The detail
should be fully disclosed, convince the buyers of its benefits, and make an
emotional impact. Emotions affects the behavior of the buyers, therefore,
product description should be the best opportunity to get closer with the
buyers. How you will do it? By filling any gaps between the product and the
buyer perception with the product.

4. Use Natural Language and Tone. Make a description as if your talking with
your friends. Build a connection between buyer and your brand by using
description which is natural and convincing.

5. Use Power Words that Sell. There are words or phrases that entice human
emotions to buy a certain product. Fortunately, Shopee, Lazada, and the
likes, also increases sales. By being wary of these words, you can easily
convince your buyer to take the spring and make the purchase.

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 6. Make it easy to Scan. If your offering your product in social platform, make
see to it that your description is scannable. Make your product descriptions
easy to scan by providing bullets points, a short sentence, and different
fonts.

CREATING A PRODUCT PROTOTYPE

In order to transform the product concept into a viable product, the

technical mind must intercede to provide the quality and performance specification
through technology.
One of the necessary early step in the inventing process is the creation of the
prototype. It is the conversion of concepts into a viable product. Creating a
prototype is also considered as fun and rewarding step to take. This stage brings
out the creativity, resourcefulness, and passion of an entrepreneur. It is exciting to
see the concepts will turn into something real and tangible whether is made
through hands or machines.

So what exactly a prototype should look like? First, it depends on your idea.
Second, it depends upon your goal or budget. If possible it is great to start with
homemade prototype. A homemade prototype can give you a good running start.

A prototype provides other advantages, as well:

1. It enables you to test and refine the functionality of your designs.

The reason for making a prototype is to test the functionality of your idea.
Theory works well if validate by prototype. You just know the flaws of your
concepts unless it will transform into reality. Thus, through this prototyping
we can see the issues and challenges and eventually adjust for necessary
adjustment to come up with a viable one.
2. It makes it possible to test the performance of various materials.
Prototyping aid the use of suitable materials needed to produce a viable
product. For example, if the concept material is metal and afterward it is
more convenient to use plastic as component because of the result of testing.
Thus, prototyping aid us to come up with the best materials.
3. It’ll help you describe your product more effectively with your staff,
including your packaging or marketing specialist, and potential investors.

Why Prototype?

Prototyping is the Design Verification phase of Product and Development

because it attests and validate the designs actually in theory. Think of a prototype
in virtual or in an imaginary and just convert it as if you are holding it in reality. It
makes a difference if a prototype can be touch, see, try, and feel.
But there’s a specific reason why there’s a need on prototyping;

1. Display or Show the new product (for show or for potential investors)

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 2. Test an idea it works.
3. Test the design and concepts if passes certain requirements.
4. Use to gauge where improvements are necessary.
5. Acquire customer response.

Prototyping Methods

Traditional and conventional prototyping methods include mock-ups (clay,

woods, or other) and the infamous bailing wire and duct tape. Mock-ups is a highly
–reliable static design diagram, should shows information frames and statically
present content and functions. Unlike the infamous bailing wire and duct tape, a
mockup looks more like a finished product but it is not interactive and not
clickable. It is rather a graphical illustration. Wireframes is perfect to be used at
the brainstorming and collaborating or very early design stage.

When to Prototype

Depending on a product, a prototype may or may not be required or maybe

only a part of the design of a product need prototyping. However, this not to
conclude that prototyping is not important. It is to emphasize that prototyping is a
taxing task and at the same time costly, so the need is worth evaluating.

In many industries the product complexity and need several iteration of

designs required prototyping and testing. Just like in auto-industry, they use
different variations of prototype to test and evaluate their design and to find areas
of further improvements.

Constructing your Product’s First Prototype

One way to improve your product viability is to create a prototype. Here are
following step taking into consideration in constructing your product’s first
prototype.

1. Create a Concept Sketch. Ideas in mind should be written in papers to

arrive at a first step in making your idea into reality. Illustrating your idea
aid you in visualizing the bigger picture of your detailed prototype.
At the early stage of conceptualization there are so many ideas competing
with each other. So, the best way to do it is to put in paper rather to invest
time perfecting a digital drawing.

2. Develop a Virtual Prototype. After putting up your concepts in paper and

selection of suitable sketch prototype, the help of a standard digital design
tools will transform your 3-D drawing into a photorealistic prototype. This
will help you see the virtual physical version of how your design look like.

3. Build a Physical Prototype. Once you have already your virtual prototype,
you’re ready to construct its physical version. If you are skilled to do it, you
can make it yourself. However, if not you can ask the help of an expert to do
it. Basically, the first prototype is made in a less expensive material then

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 later on use to correct flaws and improvement. As you improve your design,
you can surely make a replica of your prototype as it will be offered to your
consumers.

4. Locate a Manufacturer. If the feedback of the consumer is positive and

your idea is going to be profitable you need to search for a company that can
manufacture your product. Locate a company that can make or produce
your product in a cost-efficient and will not compromise your target revenue.
Go to different suppliers and manufacturers to get an estimate in order to
determine the most cost–efficient materials and putting your designs into
production.

TESTING THE PRODUCT PROTOTYPE

The very important part of the design and manufacturing process is the
testing of the developed product/prototype. The need of testing of the prototype is
to evaluate whether the specification is functioning well or there’s a need of
adjustment or improvement. In general, testing is done to allow the designer and
client to gauge the viability of the design. There are many reasons why testing and
evaluation takes place. Some reasons are listed below.

1. Testing and evaluation allow the client to view the prototype and to give
her/his feedback.
2. A group of people can try out the product and give their views and
opinion regarding the product. At this stage improvement and
adjustments are carried out.
3. Safety issues are being identified.
4. Allowing the product cost to be measure and concluded.
5. Component parts failure are identified at this point.
6. Can be carried out aligned to the similar design, thus, it leads to product
improvement.
7. Evaluating the manufacture of the product, allow the designer to plan
and decide the most cost- efficient and cost- effective manufacturing line.
8. Guarantee consumer satisfaction.
9. Allow concepts designed to be fully evaluated.
10. Testing against the specification of the products help to ensure a full and
relevant evaluation.
11. The testing and evaluation phase allow fellow specialist and expert to give
their opinions and views and suggest critical improvements for the flaws
seen during that stage.

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 Explore

Enhancement Activity 1
Directions: Think of a product you want to offer to the market. Using the template
below, write a detailed description of the product or services. Use separate sheet of
paper for your answer.

PRODUCT DESCRIPTIONS
Name of the Product
Manufactured By
Use of the Product

Overview of the Product

Ingredients/Construction Components

Price

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent
precise content established content with and/or
demonstrating content with short insignificant
strong acceptable elaboration or content
development and elaboration or explanation
refined ideas. explanation.
Organization Advanced Well-organized Disorganized Insignificant
arrangement of arrangement of and varying control of
content with content that arrangement of content
evidence and /or sustains a content with or arrangement.
elusive logical order without
transitions with some attempts at
evidence of transition
transitions.
Sharp, different Apparent point No apparent Insignificant
controlling point made about a point but evidence of a
Focus and made about a single topic with evidence of a topic.
Creativity single topic with adequate specific topic.
evident awareness of
awareness of task task.

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Assessment Activity 1:

Directions: Answer the following to the best of your knowledge. Use separate sheet
of paper for your answer. (Refer your answers in the above discussion).
1. What is the purpose and objectives of creating a product description?
2. Choose one effective way of writing a Product Descriptions and explain in
your own understanding. You may do it by giving an example.

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent
precise content established content with and/or
demonstrating content with short insignificant
strong acceptable elaboration or content
development elaboration or explanation
and refined explanation.
ideas.
Organization Advanced Well- Disorganized Insignificant
arrangement of organized and varying control of
content with arrangement arrangement content
evidence and of content of content arrangement.
/or elusive that sustains with or
transitions a logical order without
with some attempts at
evidence of transition
transitions.
Sharp, different Apparent No apparent Insignificant
controlling point made point but evidence of a
Focus point made about a single evidence of a topic.
about a single topic with specific topic.
topic with adequate
evident awareness of
awareness of task.
task

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Enhancement Activity 2

Directions: Gather different indigenous materials in your locality to use in

prototyping. Create a product out of the materials you gathered. Afterwards take a
picture of your finished product in paste it below. Use separate sheet of paper for
your answer.

RUBRICS for Scoring:

CATEGORY 10 pts. 9 pts. 8 pts 7 pts or
below
Content Expresses Opinion s and Unclear Does not
& opinion and ideas ideas are stated connection to express
Presentation in a clear and clearly with the topic. opinions or
concise manner occasional lack Evidenced in ideas clearly,
with obvious of connection to minimal no connection
connection with the topic. express of to the topic.
the topic. opinions or
ideas
Originality Ideas and Ideas and Uses ideas and Uses ideas
& illustrations illustrations illustration of and
Uniqueness shows a large shows original other people. illustration of
amount of thoughts. There is a slight others and no
original thoughts. Works shows evidence of evidence of
Ideas is unique new idea and original original
and imaginative perception. thinking. thinking.
Creativity Uses excellent Make good Make use of Make use of
& choice of colors, choice of colors, color , fonts, color , fonts,
Craftsmanship fonts, and words fonts, and and words that and words
that are words that are are not so that are not
appealing to the appealing to the appealing to the appealing to
market. market. market. the market.

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Assessment 2

Directions: Answer the following questions to the best of your knowledge. Use
separate sheet of paper for your answer.
1. What is your basis in designing and creating your prototype in enhancement
activity 2?
2. How important prototyping in an industry? You may elucidate your answer
by giving a scenario or situation.

RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent
precise content established content with and/or
demonstrating content with short insignificant
strong acceptable elaboration or content
development elaboration or explanation
and refined explanation.
ideas.
Organization Advanced Well- Disorganized Insignificant
arrangement of organized and varying control of
content with arrangement arrangement content
evidence and of content of content arrangement.
/or elusive that sustains with or
transitions a logical order without
with some attempts at
evidence of transition
transitions.
Sharp, different Apparent No apparent Insignificant
controlling point made point but evidence of a
Focus point made about a single evidence of a topic.
about a single topic with specific topic.
topic with adequate
evident awareness of
awareness of task.
task

Enhancement Activity 3
Directions: From the above activity (enhancement activity 2). Test and evaluate the
prototype you made by answering the questions below. Use separate sheet of paper
for your answers.
1. Does your test and evaluation confirm with the product usefulness as
intended for? If yes, why do you say so? If no, what measures are you going
to do?
2. Explain why testing and evaluation of prototype is important?

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RUBRICS for Scoring:

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent
precise content established content with and/or
demonstrating content with short insignificant
strong acceptable elaboration or content
development and elaboration or explanation
refined ideas. explanation.
Organization Advanced Well-organized Disorganized Insignificant
arrangement of arrangement of and varying control of
content with content that arrangement of content
evidence and /or sustains a content with or arrangement.
elusive logical order without
transitions with some attempts at
evidence of transition
transitions.
Sharp, different Apparent point No apparent Insignificant
controlling point made about a point but evidence of a
Focus made about a single topic with evidence of a topic.
single topic with adequate specific topic.
evident awareness of
awareness of task task.

Deepen
Activity 1:
EXPLORE
Directions: Use your Creative Mind, conceptualize a new product or services.
Illustrate it in a bond of paper and give its product descriptions beside your
illustration. Use separate sheet of paper for your answer.

Name of the Product:

Use of the Product:
Overview of the Product:
Component/Ingredients:
Price:

RUBRICS for Scoring:

CATEGORY 10 pts. 9 pts. 8 pts 7 pts or
below
Content Expresses opinion Opinion s and Unclear Does not
& and ideas in a clear ideas are stated connection to the express
Presentation and concise clearly with topic. Evidenced opinions or
manner with occasional lack of in minimal ideas clearly,

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 obvious connection connection to the express of no connection
with the topic. topic. opinions or ideas to the topic.
Originality Ideas and Ideas and Uses ideas and Uses ideas and
& illustrations shows illustrations illustration of illustration of
Uniqueness a large amount of shows original other people. others and no
original thoughts. thoughts. Works There is a slight evidence of
Ideas is unique and shows new idea evidence of original
imaginative and perception. original thinking. thinking.
Creativity Uses excellent Make good choice Make use of color Make use of
& choice of colors, of colors, fonts, , fonts, and words color , fonts,
Craftsmanship fonts, and words and words that that are not so and words that
that are appealing are appealing to appealing to the are not
to the market. the market. market. appealing to
the market.

Activity 2

Directions: Read and understand the scenario below. Answer what is being ask.
Use separate sheet pad of paper.

1. Survey about the latest beverage in the market. What do you think is the
role of the creative mind in coming up with that products? Focus on the
designs or ingredients of the product. What is the ultimate purpose of the
product? Now, let’s examine the sensorial-emotional appeal of the product to
the consumer. Do you want to sell it, taste it, or touch it? What’s make you
want to buy it? If you will buy it, would it make you feel better and satisfy?
2. Second, if you will be the owner of that business, how will you make its
prototype? Will the current components/ingredients fall within your taste
and preference? If yes, can you elucidate why? If not, what changes or
innovation you are going to do?
3. Lastly, focus on the business model. Were the owners of the business
establishing a good market for the product? Did they address the market
demand or needs? Is the price of the product acceptable? Did the products
serve it purpose?

RUBRICS for Scoring

Category 10 Points 9 Points 8 Points 7 Points

Content Extensive and Sufficiently Inadequate Apparent
precise content established content with and/or
demonstrating content with short insignificant
strong acceptable elaboration or content
development and elaboration or explanation
refined ideas. explanation.
Organization Advanced Well-organized Disorganized Insignificant
arrangement of arrangement of and varying control of
content with content that arrangement of content
evidence and /or sustains a content with or arrangement.
elusive logical order without
transitions with some attempts at
evidence of transition

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 transitions.
Sharp, different Apparent point No apparent Insignificant
controlling point made about a point but evidence of a
Focus made about a single topic with evidence of a topic.
single topic with adequate specific topic.
evident awareness of
awareness of task.
task

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 Gauge

I. Multiple Choice

Directions: Choose the correct answer. Write the letter of your answer in a separate
sheet of paper.

1. Which of the following should be taken into consideration in making an

effective product description?
A. Company’s objectives C. Investors point of views
B. Potential Market D. Product undesirable features

2. Why does testing a prototype considered as a significant phase of product

development?
A. It allows to see the unviability of the products.
B. To know whether the product specification is functioning well.
C. To be able to evaluate if the products need adjustments or not.
D. B and C

3. What do you call a method of prototyping wherein the output is said to be

like the product itself but it’s not interactive and clickable?
A. Mock-ups C. Wireframes
B. Duck Tape D. Bailing Wire

4. What should be included in the product description of product and services?

A. Features C. Benefits
B. Price D. All of the choices

5. What do you call an early sample, model, or release of product to test a

process or concept?
A. Model C. Prototype
B. Clone D. Mock-ups

II. Conceptualization and Analysis

Direction: Read carefully and perform what is being asked. Use separate sheet of
paper to answer.

You are a budding businessman and is finally done with market research and
assessment. You came up with a “Milktea Product” to be marketed in your province
or locality. You are asked to do the following task below:

1. Create its Product Descriptions.

2. Make or draw a prototype.
3. Explain how you will test the prototype to achieve your business goals.

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RUBRICS for Scoring:
CATEGORY 10 pts. 9 pts. 8 pts 7 pts or below
Content Expresses Opinion s and Unclear Does not
& opinion and ideas are connection to express
Presentation ideas in a clear stated clearly the topic. opinions or
and concise with Evidenced in ideas clearly,
manner with occasional minimal no connection
obvious lack of express of to the topic.
connection with connection to opinions or
the topic. the topic. ideas
Originality Ideas and Ideas and Uses ideas and Uses ideas and
& illustrations illustrations illustration of illustration of
Uniqueness shows a large shows original other people. others and no
amount of thoughts. There is a evidence of
original Works shows slight evidence original
thoughts. Ideas new idea and of original thinking.
is unique and perception. thinking.
imaginative
Creativity Uses excellent Make good Make use of Make use of
& choice of colors, choice of color , fonts, color , fonts,
Craftsmanshi fonts, and colors, fonts, and words that and words that
p words that are and words are not so are not
appealing to the that are appealing to appealing to
market. appealing to the market. the market.
the market.

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 Key Answer
Jumpstart
1. A
2. A
3. B
4. C
5. C
Explore

Enhancement Activity 1 Answers may vary depending on learners

understanding
Assessment Activity 1 Answers may vary depending on learners
understanding
Enhancement Activity 2 Answers may vary depending on learners understanding
Assessment Activity 2 Answers may vary depending on learners
understanding
Enhancement Activity 3 Answers may vary depending on learners understanding

Deepen

Activity 1 Answers may vary depending on learners understanding

Activity 2 Answers may vary depending on learners
understanding

Gauge

I. Multiple Choice
1. B
2. D
3. A
4. D
5. C

II. Conceptualization and Analysis Answers may vary depending on learners

understanding

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References

Printed Materials:
Morato ,Eduardo A. Jr. (2016). Entrepreneurship (pp8-37 & 77-87). Manila,
Philippines: Rex Bookstore, Inc.
Curriculum Guide SHS Applied Track-Entrepreneurship
DepEd (2016). K to 12 Curriculum Guide. Entrepreneurship

Website:
8 Rules to Write Product Description- Retrieved October 22, 2020 from
http://www.referralcandy.com

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