PRINTED ACTIVITY SHEETS (Q3: Week 8-9)

Grade 11 – Principles of Marketing

LEVEL: EASY
MELC 7: Define marketing research, its importance to a business enterprise and identify the steps in marketing
research
MELC 8: Differentiate the buying behavior and decision making of individual/ household customer versus the
business (organizational) customer
MELC 9: Identify and segment market for a product or service
MELC 10: Select the appropriate target market segment and its positioning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELCS 7):

IDENTIFICATION (10 Points)

Direction: Identify the following statements.

1. It is the specific information needed to solve a marketing research

problem; the objective should be to provide insightful decision-making
information.
2. It is an information collected for the first time.

3. Through ________________, a researcher can learn what is being said

about the brand and the competition
4. A closed-ended question designed to measure the intensity of a
respondent’s answer.
5. Researchers posing as customers who gather observational data about a
store.
6. It is the process of planning, collecting, and analyzing data relevant to
a marketing decision.
7. A sample arranged so that every element of the population has an equal
chance of being selected
8. The most popular technique for gathering primary data, in which a
researcher interacts with people to obtain facts, opinions, and attitudes.
9. The study of human behavior in its natural context; involves
observation of behavior and physical setting.
10. It is a broad-based problem that uses marketing research in order for
managers to take proper actions

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: _______________

 PRINTED ACTIVITY SHEETS (Q3: Week 8-9)
Grade 11 – Principles of Marketing
LEVEL: AVERAGE
MELC 7: Define marketing research, its importance to a business enterprise and identify the steps in marketing
research
MELC 8: Differentiate the buying behavior and decision making of individual/ household customer versus the
business (organizational) customer
MELC 9: Identify and segment market for a product or service
MELC 10: Select the appropriate target market segment and its positioning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELC 8-9)

WEB SEARCH (10 points)

Direction: Complete the figure below.

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.
SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: _______________

PRINTED ACTIVITY SHEETS (Q3: Week 8-9)

Grade 11 – Principles of Marketing
LEVEL: DIFFICULT
MELC 7:
Define marketing research, its importance to a business enterprise and identify the steps in marketing research
MELC 8:
Differentiate the buying behavior and decision making of individual/ household customer versus the business
(organizational) customer
MELC 9: Identify and segment market for a product or service
MELC 10: Select the appropriate target market segment and its positioning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELCS 9-10)

FILL IN THE BLANKS (20 Points) – 4 points each

Direction: Applying the concepts and principles of Segmentation and Targeting strategies. Determine the following
items.

STRATEGY (WHAT) APPLICATION (HOW)

PRODUCT BRAND Segmentation Target Market
Segmentation Target Market
Strategy Strategy
Example
Face Mask Demographic Concentrated Teens (Male & Female) Gen Z - Ages 13-18

1. iPhone XS Max

2. Sharetea Milk Tea

3. Starbucks Coffee

4. Samsung 80in
OLED Smart TV

5. Halls Candy

Prepared by: Checked by:

ROGELIO B. GALAT JR. NANDING B. RAQUEL

Teacher I Head Teacher III
SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS:

PRINTED ACTIVITY SHEETS (Q3: Week 8-9)

Grade 11 – Principles of Marketing
PERFORMANCE TASK
MELC 7: Define marketing research, its importance to a business enterprise and identify the steps in marketing
research
MELC 8: Differentiate the buying behavior and decision making of individual/ household customer versus the
business (organizational) customer
MELC 9: Identify and segment market for a product or service
MELC 10: Select the appropriate target market segment and its positioning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

PERFORMANCE TASK (MELC 7-10)

ACTIVITY 4: SHORT ESSAY (10 Points)

Direction/s: Write an insight on the topic given. Write at the back of this paper or attach a separate paper if you
need more space.

Title: Benefit of Marketing Research to Target Market and Segmentation Strategy

Elaborate what is the benefit of learning Marketing Research to your Target Market and Segmentation
Topic:
strategy

Discussion Point

Conclusion

SHORT ESSAY RUBRIC & SCORE SHEET

Activity 4: Benefit of Marketing Research to Target Market and Segmentation Strategy
(PERFORMANCE TASK)
Poor (1-2 pts.) Satisfactory (3-4 pts.) Excellent (5 pts.) SCORE
Poor reflection of discussion Good reflection of discussion Excellent reflection of discussion
Discussion
points in accordance to the given points in accordance to the given points in accordance to the given
Point
problem. With 3 or more errors. problem. With 2 or less errors. problem. With 1 or no errors.
Demonstrates excellent logical
Demonstrates poor Demonstrates satisfactory
understanding of the given topic.
understanding of the given topic. understanding of the given topic.
Conclusion Provides excellent answers
Cited answers and/or arguments Cited some illogical answers
and/or logical arguments to the
to the problem are illogical. and/or arguments to the problem.
problem.
TOTAL SCORE:

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: ___________________