SENIOR HIGH SCHOOL

DEPARTMENT
Teachers’ Subject Outline # 6
TIME FRAME (WEEK): Week 6
Subject Name: Mktg
Subject Descriptive Title: Principles of Marketing

I. Lesson Title: [Marketing Research] II. Materials:

[Principles of Marketing for Senior High
Learning Outcomes: School by Cynthia A. Zarate.]

At the end of the session, you should be able to:

1. define marketing research References:
2. know its importance to a business enterprise 1. https://www.marketingdonut.co.uk/mar
3. identify the steps in marketing research ket-research/market-research-overview

III. INTRODUCTION / OVERVIEW

 Market research exists to guide the business decisions by giving the business insight
into the market, competitors, products, marketing and customers. This enables the
business to make informed choices. Market research will help the business develop a
successful marketing strategy1.

 Market research helps reduce risks by allowing the business to get product, price and
promotion right from the outset. It also helps the business to focus to resources where
they'll be most effective1.

IV. LEARNING ACTIVITY

A. ANTICIPATORY SET

 On Unit 3 chapter 8, read the article titled “A Short Glimpse of a Consumer Groups
by Generation” at page 70, and answer the discussion questions at page 72.

B. INPUT

 Read the definition of Marketing Research at page 73.

C. MODELING

 Read the importance of Marketing Research and its process at page 73.

Property of UNIVERSITY OF CEBU – SENIOR HIGH atj202

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 SENIOR HIGH SCHOOL
DEPARTMENT
Teachers’ Subject Outline # 6
TIME FRAME (WEEK): Week 6
Subject Name: Mktg
Subject Descriptive Title: Principles of Marketing

D. CHECKING FOR UNDERSTANDING

 Incorporate the definition of marketing research to its importance by identifying

the impact of the research to the business.
 Try to answer this question; are small organizations on the losing side if they
do not have marketing research as compare to large organizations? Why or why
not?
 What will be the appropriate research methodology of the following: (The
answers can be outlined either by manner of gathering information, type of
information to be gathered, or type of study)
o A five star hotel wants to find out the guest satisfaction with the hotel’s
facilities, amenities, location, rooms, food, and other services.
o A famous clothing store wants to find out the level of customer service
offered in its main store.
o A manufacturing company, maker of a popular detergent wants to test a
new packaging design or a new commercial to see its effectiveness vs. its
previous version.

E. GUIDED PRACTICE

 Recall the time you availed of a product or service that is considerably

expensive. What steps did you take before arriving at the decision of making the
purchase?

F. INDEPENDENT PRACTICE

 Answer the Learning Tasks activities under marketing vocabulary and marketer
in action at page 76.

G. WRAP UP

 Answer the discussion questions at page 77 under marketer at the forefront

activity.

Property of UNIVERSITY OF CEBU – SENIOR HIGH atj202

SCHOOL 0
 SENIOR HIGH SCHOOL
DEPARTMENT
Teachers’ Subject Outline # 6
TIME FRAME (WEEK): Week 6
Subject Name: Mktg
Subject Descriptive Title: Principles of Marketing

V. ADDITIONAL RESOURCE

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