VISION

Republic of the Philippines

A well-rounded human being equipped with knowledge, HGBAQUIRAN COLLEGE, INC.
skills and attitudes that will enable him/her to be locally Tumauini, Isabela
and globally competitive, live a productive life, contribute
the nation building and to meet creatively and resourcefully
the social and moral challenges of the world. Learning Program in Marketing Management
1st .Semester A.Y. 2021-2022
Semester/School Year

I. Course No. : 3
MISSION
HBG COLLEGE commits itself to deliver quality education II. Course Title : MM1
that shall develop a well-rounded human being who
possesses a desirable knowledge, skills and attitudes III. Course Description: Marketing Management
thereby enabling him/her to be locally and competitive, live
a productive life cope with the social and moral challenges IV. Credit: 3
of the modern world and can contribute to nation building.
V. Number of Contact Hours per week: 3

Program Intended Learning Outcome (PILO) VI. Prerequisite: BABC 6

Bachelor of Science Business Administration
VII. Course Intended Learning Outcomes (CILO):
The Program aims to produces graduates for careers in
financial department of general business, investment
At the end of the course, the students should be able to:
banking firms, broker-dealer firms, management consulting
firms, various departments of commercial banks and other
1. Understand the concept of evolution of marketing.
financial institutions, central banks and international
2. Classify the marketing functions
financial institutions.
3. Understand the concept of product planning and development
4. Understand the concept of advertising, sales promotion and
personal selling
5. Identify the factors affecting product pricing decisions

a.
VIII. Course Contents

Activities Assessment/ No. of

Learning Outcomes Learning Contents/ /Teaching Resources Evaluation Hours
/Specific Objectives Topic Techniques Method Lec Lab
Develop basic 1. Marketing: Introduction, Importance of a Lecture Reading Quizzes
knowledge about market. Marketing Vs Selling, Marketing 15
Pricing Strategy, Value definitions. Laptop Activities
Creation and Price and 2. Evolution of marketing concept: Marketing Class Discussion
Value Communication Philosophies. Marketing Environment: Internet
Controllable and Uncontrollable Factors
3. Marketing Functions
PRELIM EXAM
Analyzing the 1) Marketing mix. Marketing mix of Services Lecture Reading 15
concepts and learning 2) Product Policy: Product planning and Quizzes
the setting of pricing development, Product Life Cycle, Laptop
policy. Branding, Packaging and Labeling Class Discussion Activities
3) Pricing Policy: Pricing, Factors influencing Internet
pricing, Kinds of pricing, Pricing Strategies
 MIDTERM EXAM
Describe the different 1) Placement Policy: Channels of distribution: Lecture Reading Quizzes 12
kind of strategy Types, Meaning and functions-Middlemen
2) Market segmentation: Meaning, Bases of Laptop Activities
segmentation, Methods of segmentation Class Discussion
3) Promotional Mix: Sales Promotion- Internet
Meaning, Objectives and Tools of sales
promotion
PRE-FINAL EXAM
Discuss how 1) Advertising and publicity. Advertising: Lecture Reading Quizzes 12
performance measured Meaning and definition, objectives, Kinds
of advertising, Media of advertising Laptop Activities
2) Buyer Behaviour, factors involved in Class Discussion
buying decisions. Buying motives. Internet
Maslow’s Hierarchy of needs, buying
behaviour determinants
FINAL EXAM

IX. Evaluation Method:

Prelim Exam - 15%

Midterm - 15%
Semi final - 15 %
Final Exam - 25%
Others - 30%
100%
X. References:

1. Kurtz (2008); Principles of Marketing; Cengage Learning ( Thompson )

2. Kotler Philip and Gary Armstrong (2008); Principles of Marketing (7th Edition); Prentice Hall of India
3. Jim Blythe (2005); Principles and Practice of Marketing; International Thomson Business
4. William J. Stanton& Charles Futrell, (1986). Fundamentals of Marketing, McGraw-Hill Companies.
5. Richard Ralph Still, Edward William Cundiff (1986) .Essentials of Marketing, Prentice-Hall.

6.
XI. Classroom Policies

1.) Uniform and dress code

a.) Students should be in proper uniform, wear school ID and appropriate shoes except during laboratory class.
b.) On Wednesdays Fridays, hip-hop dresses and get-ups are not allowed, e.g. shorts, slippers, earrings for males, spaghetti strap,
etc.
c.) PE uniform should be worn only during PE class

2.) Attendance, tardiness and absenteeism

a.) minimum of 80% attendance of the total contact hours in the subject is required (checking is done every meeting)
b.) tardiness of 15 minutes is equivalent to one hour period of absence.
c.) a minimum of 3 consecutive absences without justifiable reasons requires a promissory note from the college guidance
coordinator
d.) 6 consecutive absences in the class means “drop” in the subject
e.) failure to take the prelim exam preceded by absences means “drop” in the subject
f.) failure to attend regular classes after taking the prelim exam means of grade of 5.0 in the subject.

3.) Taking Examinations

a.) Cheating and copying are strictly prohibited, “when caught cheating during the quizzes and long exams, deduction of points will
be imposed”; during mid-term or final exams, means a grade of 5.0 in the subject.
b.) Borrowing of calculators and other exam paraphernalia is NOT allowed during exams.
c.) During major examination, exams, only answer sheets, permits, calculators, pens, pencils and erasers are allowed on the desk;
other things should be deposited on a place designated by the teacher.
d.) other policies will be imposed as deemed necessary and agreed upon between the students and the subject professor.

4.) Other Policies:

a.) cellphones should shut-off during class hours.
b.) chairs should be arranged before leaving the classroom.
c.) vandalism is strictly prohibited and punishable.
d.) no smoking within the school premises.
e.) students under the influence of liquor are not allowed inside the school compound.
f.) any form of deadly weapons should not be brought to school except cleaning/cutting tools during clean-up days and laboratory
classes.
g.) unnecessary noise to the point of creating disturbances is prohibited
h.) proper grooming should be observed (i.e short and undyed hair for males)
i.) other policies will be strictly imposed as contained in the student handbook.
PREPARED AND SUBMITTED BY: CHECKED BY: Approved

_______________________________ JACKELYN B. TAMANG,MBA VILMA G. NAVARRO, Ph. D.

Professor Program Chair/Dep’t Chair VPAA