SCHEME OF WORK

Programme Title: Pearson BTEC Level 5 Higher National Level: 4

Diploma in Business (Accounting and
Finance), (Management), (Marketing)
Unit Title: Marketing Processes and Planning Tutor: Dr Roberto Ercole
Msc. Sharon Chee
Ms. Nguyen Thao Duyen
Unit Number: Unit 2 Academic Year: Semester 2, Academic
Year 2022/2023,

Learning Outcomes (LO) Assessment Assessment Assessment

1 2 3

LO1: Explain the role of marketing and how it

interrelates with other business units of an
organisation. (Webinar and
Transcript)

LO2: Compare ways in which organisations use

elements of the marketing mix to achieve overall
business objectives (Briefing Paper)

LO3: Produce a marketing plan for an

organisation that meets marketing objectives

LO4 Develop a media plan to support a marketing (Written

campaign for an organisation. Marketing Plan
and Media Plan)

Recommended Resources
Textbooks.
 KOTLER, P. and ARMSTRONG, G. (2016) Principles of Marketing.7th Ed London: Pearson.
 GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business Briefings). London: Palgrave Macmillan.
 JOBBER, D. and CHADWICK, F. (2019) Principles and Practice of Marketing. 9th Ed. Maidenhead: McGraw-Hill.
 MCDONALD, M. and WILSON, H. (2016) Marketing Plans: How to Prepare Them, How to Use Them. 8th Ed.
 Chichester: John Riley and Sons

Websites
www.cim.co.uk - Chartered Institute of Marketing (General reference)
www.marketingdonut.co.uk - Marketing Donut (General reference)
www.marketingteacher.com - Marketing Teacher, All sections (General reference)
www.marketingweek.com - Marketing Week, New and industry articles (General reference)

HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning-zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Below the general reading materials are reported, which will be uploaded in the Google Classroom. Further recourses are
included in the independent learning hours within the lesson plan.

Reading Materials Website address links

1. The Impact of Marketing Mix On Customer
https://media.neliti.com/media/publications/184720-EN-the-
Loyalty Towards Plaza Indonesia Shopping
impact-of-marketing-mix-on-customer.pdf
Center
2. Marketing Is Everything https://hbr.org/1991/01/marketing-is-everything
3. https://www.slideshare.net/GangadharaRaoOpenNet/united-
United breaks guitar
breaks-guitar-casestudy
4. Difference between product marketing mix https://www.marketing91.com/difference-between-product-
and service marketing mix marketing-mix-and-service-marketing-mix/
5. Marketing Week. Planning for marketing planning: 14 steps
Planning for marketing planning: 14 steps to to an effective presentation. Available at:
an effective presentation https://www.marketingweek.com/mark-ritson-marketing-
planning-14-steps/
6. Strategic Marketing Plan Template & Examples. Available at:
Strategic Marketing Plan Template &
https://www.teamgantt.com/marketing-templates/strategic-
Examples.
marketing-plan-template
7. Get2Growth. Marketing plan example. Available at:
Marketing plan example
https://get2growth.com/marketing-plan-example/
8. Marketing Evolution. What is Media Planning? Available at:
Marketing Evolution. What is Media Planning? https://www.marketingevolution.com/marketing-
essentials/media-planning
9. HubSpot. Media planning: The Ultimate Guide. Available at:
Media planning: The Ultimate Guide.
https://blog.hubspot.com/marketing/media-planning

HNC/D in Business
 Lesson Plan

Independent Learning Hours

Other Academic
Week Learning Topics In-class Activities
Resources out-of-class
Outcomes
activities
• Introduction to the unit’s content and the unit • •
Principles of Marketing – Chapter 1: What Is Review the
assessment.
Topic: The Marketing | Philip Kotler module’s Question and answer activity on
• Issue Assignment 1 and 2 and introduction to this
1 module’s https://www.youtube.com/watch?v=CsYVn2wTgtU requirements and general/prior knowledge of marketing as a
first assignment.
requirements marketing concept.
• An introduction to marketing: definitions and how definition
it influences our daily lives.
• • •
• History of marketing concepts and perspectives
Group activity – defining the terms e.g.
• Evolution of Marketing marketing, advertising, promotion,
Marketing Is Everything: •
Marketing within a business-to-consumer (B2C) Review the
https://hbr.org/1991/01/marketing-is-everything merchandising, B2C and B2B.
• and business-to-business (B2B) context. • marketing process
LO1 Pair work – discuss and explain the function
• Marketing as an organizational function. and the marketing
Topic: Definitions of marketing, marketing research and
2 function •
and the concept of The marketing process, from situational analysis, Understanding the marketing process Apply these
discuss different functions in marketing.
marketing • defining objectives, strategies and evaluation. Group activity through case studies on
https://www.academia.edu/27260543/Chapter_UN concepts to real
The structure and operation of marketing different functions in marketing and roles
DERSTANDING_THE_MARKETING_PROCESS case scenarios
• departments. and responsibilities of staff in marketing
department.
Outsourcing elements of the marketing function.

• • •

Group activity through case studies in order

LO1 • Explore interrelationships between marketing and Reflect on the
other business functions. interrelationships to unfold the links and dependencies
Topic: The Marketing and its interrelationship with functional
3 interrelationships • The link between the marketing plan, marketing between marketing • between marketing and other departments
departments
between objectives and marketing strategy. and other business Discussion, question and answer activity –
https://www.youtube.com/watch?v=eMZ2f_TCK1w
marketing and Understanding the link between marketing strategy functions in a given what is the link between marketing strategy
other functions and corporate strategy. organization and overall organizational strategy

• Review of LO1
4& • Consultation of Assignment 1
5 • Questions and answers related to Assignment
A1 submission: Individual Webinar including Transcript (LO1)
•
• Broad outline of the marketing mix (7Ps) Extended Marketing Mix (7P's) Explained | • Discussion on selected real examples of the