Promotional Campaign

for

Group 27:
Aashi Arya PGP13003
Arshika Varma IPM01083
Athena Chowdhury PGP13047
Dabi Gurusiddharth IPM01098
Debaloy Dey PGP13069
Mishthi PGP13212
Preeti Bai PGP13176
Poornimaa H PGP13170
Sakshi Dambhare PGP13201
Shreedipta Biswas PGP13219
Tannu Verma PGP13237
Vibhi PGP13256
1
 Impact of Previous Campaigns and
Evolution
● iDelights new year bonanza
● Twitter ads campaign
● Card Safety promotional campaigns
● iMobile App promotions
● Hosts promotional contests
● Rural Marketing campaigns
● ‘Campus Power’ for students
● Partnered with Chennai Super Kings
Source: Statista 2
 Target Groups

Middle & Upper

01 Age group of 25-
55
02 Middle socio-
economic status

Working Urban
03 Professional 04 Households

3
 Media Mix

Print Media
Eg.Newspaper

Social Media
Eg. Facebook
Television
Advertisements
Billboards

4
 Promotional mix
Advertisement Sales Promotion
● Digital media advertisements ● Direct mail campaign
● Tele-calling a Prospect
● Traditional media advertising

Public Relation Direct Marketing

● Special events designed for ● Tele-calling a Prospect
public outreach ● Direct mail campaign
● Distribute press release

5
 Advertisement

● Leader of marketing ● Brand awareness through print and online

● Different media platform ● Promotions through films
6
 SEC Analysis

Experience Credence Goods

Search Goods
Goods
Health Insurance, Life
Savings Account, Car Loans
Demat Account, Foreign Insurance, Mutual Funds
Exchange Service, Home
Loan,Family Wealth Account

7
 References

1. https://www.icicibank.com/aboutus/history.page
2. https://www.thehindubusinessline.com/money-and-banking/icici-bank-launches-new-year-campaign/article3357
9909.ece
3. https://www.indeed.com/career-advice/career-development/marketing-promotional-mix#:~:text=A%20promotio
nal%20mix%20is%20a,of%20a%20larger%20marketing%20mix.
4. https://www.icicibank.com/wealth-management/personal/savingsaccount.page?#toptitle
5. https://www.business.rutgers.edu/business-insights/customer-strategy-foundation-search-experience-and-
credence-sec-analysis

8
Thank you!