The document discusses Adobe's marketing management strategies and challenges. It notes that Adobe could address understanding consumer needs better by exploring additional opportunities. The summary also notes some risks for Adobe in having cloud-only products, but that the company aims to keep customers loyal through its marketing approach.
The document discusses Adobe's marketing management strategies and challenges. It notes that Adobe could address understanding consumer needs better by exploring additional opportunities. The summary also notes some risks for Adobe in having cloud-only products, but that the company aims to keep customers loyal through its marketing approach.
The document discusses Adobe's marketing management strategies and challenges. It notes that Adobe could address understanding consumer needs better by exploring additional opportunities. The summary also notes some risks for Adobe in having cloud-only products, but that the company aims to keep customers loyal through its marketing approach.
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